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    User Referrals

    User referrals, embedded where they convert. See more

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    Turn your partners into a scalable revenue channel. See more

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    Hera

    Hera launched referrals in just two days, now driving over 15% of their ARR growth through user referrals. Learn more

    Typeform

    Launched a user referral growth channel that achieved the lowest CAC across all acquisition channels. Learn more

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    Become an expert on user-led growth. Discover guides, blog posts, and recent referral programs powered by Cello. Learn more

    Overview of B2B Referral Metrics and KPIs

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    • Guide to B2B User Referrals
    • Guide to B2B Affiliate Referrals
    • Guide to B2B Influencer Referrals
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Customer since 2023
"Cello was simple to set up and to maintain, and we were able to see results quickly. We love the lean and frictionless UX."
Till Zimmerman
Head of Growth @ Plancraft
10.6%
Mtl. ARR Growth
from referrals
47%
Free trial to paid ratio from referrals
5.7x
Referral Program ROI
Customer since 2023
"We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."
Linus Hallberg
Senior Product Manager @Typeform
27.3%
Mtl. Sharing Rate
12.7%
Mtl. Sign Up Rate
Lowest
CAC across marketing mix
Customer since 2025
“Cello made it effortless for us to launch a referral program that drives real revenue. We went live in just two days.”
Peter Tribelhorn
Co-Founder @Hera
29.3%
Activation Rate
38.9%
Referral View-to-Signup Conversation Rate
15.8%
ARR Growth from Referrals