{"id":11430,"date":"2024-10-21T15:31:31","date_gmt":"2024-10-21T13:31:31","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=11430"},"modified":"2024-10-28T18:06:00","modified_gmt":"2024-10-28T17:06:00","slug":"typeform","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=typeform","title":{"rendered":"How Cello helped Typeform achieve a 27.2% sharing rate through Cello"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h2 class=\"h2\">&#8220;We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop.&#8221;<\/h2><p class=\"body-text-md\">Linus Hallberg, Senior Product Manager (Typeform)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.160403299725%\">\n                        <img width=\"1920\" height=\"1443\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/Group-26086410-1920x1443.png\" alt=\"Linus Hallberg CS Story\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 23.0859375%\">\n                                <img width=\"300\" height=\"69\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/Typeform_logo.svg-300x69.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"27.2\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Sharing Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"12.7\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Sign Up Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span>LOW<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>CAC across marketing mix<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Barcelona, Spain\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    Series C\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    501-1000\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    SaaS\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Freemium\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B &#038; B2C\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    2023\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading\">How Cello helped Typeform achieve a 27.2% sharing rate.<\/h1>\n\n\n\n<p><a href=\"https:\/\/www.notion.so\/Typeform-ecd186f32eb94e8387e30029c809038d?pvs=21\">Typeform<\/a> is an online platform that allows users to create engaging, interactive forms, surveys, and quizzes. Its focus is on user-friendly design, and its customizable interface makes it easy to collect data in a visually appealing and conversational manner.<\/p>\n\n\n\n<p>Referrals have always been an important growth lever for Typeform. Previously, they used Partnerstack for their referral program but decided to switch to Cello to enhance the user experience. By integrating Cello, they were able to significantly reduce the friction of user sharing, as the software is directly embedded in their product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did they succeed?<\/h2>\n\n\n\n<p>Typeform implemented Cello at the end of 2023, and its referral program\u2019s success can be attributed to its well-thought-out strategy. Here\u2019s what they did:<\/p>\n\n\n\n<p>First and foremost, they opted for an <strong>iterative approach<\/strong> to rolling out their referral program. To kick off, Typeform hosted a hackathon during which they rolled out an initial MVP version, ensuring a quick go-live. They then made data-driven improvements and implemented prioritized recommendations provided by Cello to efficiently enhance their referral flywheel.<\/p>\n\n\n\n<p>Specifically, they started by optimizing the top of the funnel to build a strong foundation before adding features to improve bottom-of-the-funnel performance. This approach allowed them to gather feedback and relevant data before scaling up the number of active referrers.<\/p>\n\n\n<div class=\"wp-block-image is-style-no-shadow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4627047112&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4627047112\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"789\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-37-1024x789.png\" alt=\"Visual showing Typeform\u2019s New User ARR since the launch of their program in November 2023.\" class=\"wp-image-11503\" style=\"width:644px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-37-1024x789.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-37-300x231.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-37-768x591.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-37-1536x1183.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-37-1920x1478.png 1920w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-37.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Typeform\u2019s New User ARR since the launch of their program in November 2023. Source: Cello<\/figcaption><\/figure>\n<\/div>\n\n\n<p>This methodical approach has been instrumental in increasing their new user ARR, which has consistently grown since their referral program went live, reflecting the effectiveness of their strategy.<\/p>\n\n\n\n<p>Second, Typeform designed a <strong>go-to-market playbook<\/strong> in which they defined actions to build awareness for their new referral program. This included<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dedicated emails<\/li>\n\n\n\n<li>In-app messages<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/typeform-_new-when-friends-you-refer-sign-up-for-a-activity-7125897859937234944-ldUZ?utm_source=share&amp;utm_medium=member_desktop\">Social media posts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/community.typeform.com\/typeform-updates-24\/new-refer-a-friend-get-rewarded-10684\">Community post<\/a>&nbsp;and engagement with community members at the start<\/li>\n\n\n\n<li>Secondary menu on website and product when authenticated<\/li>\n\n\n\n<li>Website footer<\/li>\n\n\n\n<li><a href=\"https:\/\/www.typeform.com\/help\/a\/typeforms-referral-program-21168506298900\/\">Help center article<\/a><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4627047829&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4627047829\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"458\" height=\"378\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-38.png\" alt=\"Visual showing how Typeform announced the launch of their referral program on social media\" class=\"wp-image-11504\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-38.png 458w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-38-300x248.png 300w\" sizes=\"auto, (max-width: 458px) 100vw, 458px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Typeform announced the launch of their referral program on social media (Source: Typeform)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Third, Typeform prioritized this growth channel by appointing <strong>a dedicated person &#8211; a champion &#8211;<\/strong> to oversee the necessary steps and monitor performance of their referral program. This helped them to go live quickly and win all important stakeholders.<\/p>\n\n\n\n<p>Let\u2019s examine some of the specific actions that contributed to the success of Typeform\u2019s referral program.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Moments of Delight<\/strong><\/h4>\n\n\n\n<p>From the outset, Typeform implemented Cello\u2019s \u201cMoments of Delight\u201d feature to increase user engagement and participation in the referral program. In addition to in-product prompts, they are also using targeted email follow-ups, both of which led to a higher sharing rate. For instance, when a survey has hit a certain number of responses, users receive an email with a subtle nudge to refer someone to Typeform.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4627047d09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4627047d09\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-40-359x1024.png\" alt=\"Visual showing Typeform E-Mail campaign upon moments of delights\" class=\"wp-image-11506\" style=\"width:229px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-40-359x1024.png 359w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-40-105x300.png 105w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-40-539x1536.png 539w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-40.png 697w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">E-Mail campaign upon moments of delights (Source: Typeform)<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Referee Landing Page<\/h4>\n\n\n\n<p>Cello&#8217;s research shows that a specialized landing page for referral programs can triple conversion rates. Acting on this insight, Typeform created a <a href=\"https:\/\/www.typeform.com\/refer-a-friend\/invite\/?utm_medium=referrerlink&amp;utm_source=typeform&amp;utm_campaign=refer_a_friend_cello&amp;productId=admin.typeform.com&amp;ucc=Aho2pd2cZGI\">customized landing page for referees<\/a>, which resulted in a signup conversion rate of 12.7%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4627048140&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4627048140\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"952\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-41-1024x952.png\" alt=\"Visual showing Typeform\u2019s referral program landing page for new users sign ups \" class=\"wp-image-11507\" style=\"width:512px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-41-1024x952.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-41-300x279.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-41-768x714.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-41.png 1119w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Typeform\u2019s referral program landing page for new users sign ups (Source: Typeform)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>First-level menu integration<\/strong><\/h4>\n\n\n\n<p>Initially, the referral program\u2019s sharing widget was embedded in the second-level menu. In late July 2024, as a final step in their gradual roll-out, Typeform successfully added the widget to the first-level menu for 100% of their paid user base. The menu launcher quickly became the most effective tool for driving user activation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4627048597&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4627048597\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-42-605x1024.png\" alt=\"Visual showing how how Typeform integrated their referral program on the first and second level (Source: Cello)\" class=\"wp-image-11508\" style=\"width:305px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-42-605x1024.png 605w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-42-177x300.png 177w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-42.png 742w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How Typeform integrated their referral program on the first and second level (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>They also introduced a notification badge &#8211; a red dot &#8211; on the referral widget, which appears once for all users and then every time a referral-related action occurs (such as someone viewing their referral link). This feature effectively guided users to engage with the referral widget.<\/p>\n\n\n\n<p>The combination of first-level menu integration and the notification badge led to a 500% increase in active rate within three weeks.<\/p>\n\n\n<div class=\"wp-block-image is-style-no-shadow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4627048c3d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4627048c3d\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"796\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-44-1024x796.png\" alt=\"Visual showing how Typeform\u2019s Active Rate surged when integrating their referral widget on first-level, combined with a notification badge \" class=\"wp-image-11510\" style=\"width:534px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-44-1024x796.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-44-300x233.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-44-768x597.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-44-1536x1193.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-44-1920x1492.png 1920w, https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/image-44.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Typeform\u2019s Active Rate surged when integrating their referral widget on first-level, combined with a notification badge (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The result?<\/h2>\n\n\n\n<p>By launching their new referral program with Cello, Typeform achieved remarkable results. Through gradual improvements from top to bottom of the funnel, they reached a 27.2% sharing rate, demonstrating strong user engagement. Additionally, the signup conversion rate increased to 12.7%, underscoring the program\u2019s effectiveness in driving new user acquisition. Overall, this channel accounts for the lowest CACs in Typeform\u2019s marketing mix.<\/p>\n\n\n\n<p>By optimizing its referral program with Cello, Typeform enhanced user engagement and highlighted the program\u2019s critical role in driving business growth.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-medium clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 29.4%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/291a31d486c63e44bd67cfc325070d927aaa630c-300x88.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=hera\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086438-1024x770.png\" alt=\"Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=hera\">\n                                Cello made it effortless for us to launch a referral program that drives real revenue                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how AI design platform Hera launched a fully automated referral program in just two &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 28.25%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/09\/Logo_Softr-300x85.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=softr\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086435-1024x770.png\" alt=\"Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=softr\">\n                                Referrals bring us paying customers at one-tenth the cost of paid ads.                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how Softr used Cello to launch a referral program, converting users into customers at &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 44.137250061713%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/VEED-Wordmark-Regular-Clear-Space-2-300x132.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=veed\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1-1024x770.png\" alt=\"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=veed\">\n                                Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate.                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Typeform gradually rolled-out their referral program and achieve sharing rate of more than 27%.<\/p>\n","protected":false},"featured_media":11502,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-11430","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is 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