{"id":11962,"date":"2024-12-02T09:45:35","date_gmt":"2024-12-02T08:45:35","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=11962"},"modified":"2026-03-04T16:50:40","modified_gmt":"2026-03-04T15:50:40","slug":"shore","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=shore","title":{"rendered":"How Cello helped Shore boost new MRR by 14% through user referrals"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h2 class=\"h2\">&#8220;We chose Cello for its in-product integration and notifications. The transition from our previous referral provider to Cello was smooth and fast&#8221;<\/h2><p class=\"body-text-md\">Lynn Regenberg, Head of Partnerships (Shore)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.160403299725%\">\n                        <img width=\"1920\" height=\"1443\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086310-1-1920x1443.png\" alt=\"Lynn Regensberg Header\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 25.812906453227%\">\n                                <img width=\"300\" height=\"77\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/shore_logo-300x77.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"14\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Additional mtl. New MRR via User Referrals<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"-33\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>CAC Compared to Inbound<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"62.2\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Freetrial-to-Paid CR<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Munich, Germany\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    Exit in 2024 (Group.One)\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    101-250\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    SaaS\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Free Trial\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    2024\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading\">How Cello helped Shore boost new MRR by 14% through user referrals.<\/h1>\n\n\n\n<p><a href=\"https:\/\/shore.com\/\">Shore<\/a>, a leading digital assistant provider for local service and retail businesses, is dedicated to enhancing its digital customer journey. To align with this mission, they decided to revamp their user referral program for a more seamless and engaging user experience.<\/p>\n\n\n\n<p>Initially managed through another third-party referral vendor, Shore\u2019s user referral program was disconnected from the product experience. This resulted in a subpar user experience, low program activation, and significant manual effort required to track and manage successful referrals.<\/p>\n\n\n\n<p>Shore aimed to find a more integrated solution into their product to boost activation, engagement, and ultimately, revenue through user referrals. This is where Cello came in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did they succeed?<\/h2>\n\n\n\n<p>Migrating to Cello\u2019s user referral solution was pivotal for Shore\u2019s success. Let\u2019s break down the key elements that made the transition smooth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seamless migration &amp; payout automation<\/h3>\n\n\n\n<p>The migration from their previous referral vendor to Cello was executed flawlessly, ensuring no disruptions for existing users. Leveraging <strong>Stripe automation<\/strong> and manual reports where necessary, Cello enabled Shore to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate reward payouts for past and current referrers.<\/li>\n\n\n\n<li>Reduce manual effort significantly, especially for complex <a href=\"https:\/\/docs.cello.so\/attribution\/introduction\" type=\"link\" id=\"https:\/\/docs.cello.so\/attribution\/introduction\">attribution<\/a> setups.<\/li>\n<\/ul>\n\n\n\n<p>This new process eliminated redundant tasks, saving Shore time and resources, and enabling their team to concentrate on scaling the program.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e461ab3f3f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e461ab3f3f0\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-19-1024x486.png\" alt=\"\" class=\"wp-image-11964\" style=\"width:672px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-19-1024x486.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-19-300x142.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-19-768x365.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-19.png 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cello&#8217;s integration in Shore (Source: Shore)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">In-product integration<\/h3>\n\n\n\n<p>Cello\u2019s user referral solution is embedded directly into Shore\u2019s product interface, creating a seamless user experience. The integration includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First-level menu access<\/strong>: A highly visible launcher (gift icon that activates the referral modal window) that encourages immediate engagement.<\/li>\n\n\n\n<li><strong>Second-level menu access:<\/strong> A more descriptive launcher that draws attention to the referral program.\n<ul class=\"wp-block-list\">\n<li>Labeling the referral program with a \u201c<strong>neu<\/strong>\u201d badge drew attention to this new feature.<\/li>\n\n\n\n<li>Changing the copy from \u201cReferral Program\u201d to \u201cEarn up to 500\u20ac\u201d boosted engagement rates significantly.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e461ab3f916&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e461ab3f916\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086418-3-1024x602.png\" alt=\"\" class=\"wp-image-11965\" style=\"width:692px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086418-3-1024x602.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086418-3-300x176.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086418-3-768x452.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086418-3.png 1476w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Multiple launcher integration (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Activation campaigns<\/h3>\n\n\n\n<p>Shore also leverages Cello\u2019s in-product notification features to amplify program awareness. First-time users see a banner promoting the newly released program.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e461ab3fd41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e461ab3fd41\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086419-1-1024x504.png\" alt=\"\" class=\"wp-image-11966\" style=\"width:670px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086419-1-1024x504.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086419-1-300x148.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086419-1-768x378.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086419-1-1536x756.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086419-1.png 1914w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In-product notifications (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Regular updates through in-product notifications and feature announcements keep the program top-of-mind for users.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e461ab4010a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e461ab4010a\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"784\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-20-1024x784.png\" alt=\"\" class=\"wp-image-11967\" style=\"width:541px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-20-1024x784.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-20-300x230.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-20-768x588.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-20-1536x1176.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-20.png 1708w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Feature product update (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Additionally, Shore also triggers moments of delight notifications. They send an email with information about the user referral program to customers with a positive CSAT review that asks if they would refer Shore to a friend.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e461ab40470&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e461ab40470\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-18-1-687x1024.png\" alt=\"\" class=\"wp-image-11968\" style=\"width:332px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-18-1-687x1024.png 687w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-18-1-201x300.png 201w, https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/image-18-1.png 698w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">CSAT review links to the referral program (Source: Shore)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The intuitive integration and smart in-product notifications drove the activation rates significantly, with <strong>30.2% of users engaging with the program.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Free integration of existing referrers<\/h3>\n\n\n\n<p>Cello also provided a valuable financial incentive: <strong>no charge for previously generated referral ARR<\/strong>. This allowed Shore to transition without incurring additional costs &#8211; a major win for their bottom line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The result?<\/h2>\n\n\n\n<p>Switching to Cello delivered measurable improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>30.2% activation rate<\/strong>: A testament to strong user engagement.<\/li>\n\n\n\n<li><strong>23.2% sign-up rate<\/strong>: Demonstrating the program\u2019s effectiveness in driving customer acquisition.<\/li>\n\n\n\n<li><strong>62.2% free trial-to-paid conversion rate<\/strong>: Highlighting the quality of referred leads.<\/li>\n<\/ul>\n\n\n\n<p>Overall, this contributed to <strong>new MRR of 14% through user referrals <\/strong>and to a <strong>33% lower CAC<\/strong> when compared to their inbound marketing channels.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-medium clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 23.0859375%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/Typeform_logo.svg-300x69.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=typeform\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: How Cello helped Typeform achieve a 27.2% sharing rate through Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/Group-26086410-1024x770.png\" alt=\"How Cello helped Typeform achieve a 27.2% sharing rate through Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=typeform\">\n                                How Cello helped Typeform achieve a 27.2% sharing rate through Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Typeform gradually rolled-out their referral program and achieve sharing rate of more &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 38.582677165354%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/06\/Frame-175184-3.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=tldv\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: tl;dv experiences strong top-funnel growth with Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-lg-1024x766.jpg\" alt=\"tl;dv experiences strong top-funnel growth with Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=tldv\">\n                                tl;dv experiences strong top-funnel growth with Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Germany-based\u00a0tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 57.037037037037%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/04\/image-339.png\" alt=\"Join Logo\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=join\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: How Cello helped Join achieve a monthly additional revenue growth of 11% via referrals\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/04\/Group-175743-4-1024x770.png\" alt=\"How Cello helped Join achieve a monthly additional revenue growth of 11% via referrals\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=join\">\n                                How Cello helped Join achieve a monthly additional revenue growth of 11% via referrals                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn more about Join&#8217;s successful referral program. Uncover how they achieved a monthly &#8230;                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Shore migrated their user referral program to Cello and boost new MRR by 14% through user referrals.<\/p>\n","protected":false},"featured_media":11963,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-11962","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Cello helped Shore boost new MRR by 14% through user referrals | Mr.<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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