{"id":12477,"date":"2025-01-21T17:26:49","date_gmt":"2025-01-21T16:26:49","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=12477"},"modified":"2026-03-04T16:52:42","modified_gmt":"2026-03-04T15:52:42","slug":"moss","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=moss","title":{"rendered":"How Cello helped Moss achieve 600% more referral ARR"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h2 class=\"h2\">&#8220;Cello boosted our referral program with their integrations, automated payouts and smart notifications.&#8221;<\/h2><p class=\"body-text-md\">Sebastian Hoffmann, Product &#038; Growth Lead (Moss)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.160403299725%\">\n                        <img width=\"1920\" height=\"1443\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Group-26086429-1920x1443.png\" alt=\"\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 33.003300330033%\">\n                                <img width=\"300\" height=\"99\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/moss-logo-300x99.png\" alt=\"moss logo\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"600\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>YoY Referral ARR Growth (2023 vs. 2024)<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"-50\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>CAC Compared to Inbound<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"250\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>YoY Referral Customer Acquisition (2023 vs. 2024)<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Berlin, Germany\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    Series B\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    201 &#8211; 500\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    SaaS\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Usage-Based\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    2024\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading\">How Cello helped Moss achieve 600% more referral ARR<\/h1>\n\n\n\n<p><a href=\"https:\/\/www.getmoss.com\/\">Moss<\/a>, a leading corporate expense management platform headquartered in Berlin, joined forces with Cello in 2024 to boost its referral program and meet ambitious growth targets.<\/p>\n\n\n\n<p>The goal was simple: to optimize its referral program and generate \u20ac100,000 in referral ARR. However, Moss faced significant hurdles with its previous referral program provider, which hindered their ability to scale effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Challenges<\/h3>\n\n\n\n<p>Before partnering with Cello, Moss\u2019 referral program was plagued by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Poor engagement<\/strong>: Despite a significant number of users being enabled, engagement with the referral component has been minimal. Only a small fraction of users interacted with it, leading to very few conversions over the span of six months..<\/li>\n\n\n\n<li><strong>Integration issues<\/strong>: The Salesforce integration was buggy, causing inefficiencies and frustration for the team.<\/li>\n\n\n\n<li><strong>Manual effort<\/strong>: Referral rewards were managed manually via Amazon gift vouchers, creating significant legal and administrative hurdles.<\/li>\n\n\n\n<li><strong>Ineffective reward<\/strong>: Amazon gift vouchers proved ineffective (e.g. each country required different type of vouchers, for instance <a href=\"http:\/\/bol.com\">bol.com<\/a> for the Netherlands), whilst the platform lacked the necessary compliance framework for private monetary payouts.<\/li>\n<\/ul>\n\n\n\n<p>Faced with these obstacles, Moss required a more flexible and effective solution to achieve their growth objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did they succeed with Cello?<\/h2>\n\n\n\n<p>Moss partnered with Cello to completely revamp its referral program. Moss\u2019 product manager Sebastian championed the integration, recognizing its potential as a key growth driver. Cello\u2019s value proposition quickly gained buy-in from decision-makers, demonstrating relevance for both product-led and sales-led growth strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Core Features<\/strong><\/h3>\n\n\n\n<p>The collaboration introduced a suite of features and continuous improvements that transformed the program\u2019s performance.<\/p>\n\n\n\n<p><strong>Custom Referral Launcher and Design<\/strong><\/p>\n\n\n\n<p>Moss integrated Cello directly into its first-level menu, increasing visibility and accessibility. The modern, customizable widget design aligned seamlessly with Moss\u2019 branding, while the intuitive reward structure and engaging copy boosted activation and sharing rates.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e465ecf36ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e465ecf36ad\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-26-1024x700.png\" alt=\"\" class=\"wp-image-12479\" style=\"width:674px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-26-1024x700.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-26-300x205.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-26-768x525.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-26-1536x1051.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-26-2048x1401.png 2048w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-26-1920x1313.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Native in-product referral widget integration (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Internationalization<\/strong><\/p>\n\n\n\n<p>One of Cello&#8217;s unique selling points is its flexibility and robust customization options. The referral widget was deployed in English, German, and Dutch, allowing Moss to cater to its diverse user base. This multilingual flexibility ensured a tailored and localized user experience.<\/p>\n\n\n\n<p><strong>Seamless Salesforce integration<\/strong><\/p>\n\n\n\n<p>With Cello\u2019s automated Salesforce webhook, Moss eliminated the inefficiencies of their previous integration. Referral data synced seamlessly via API, ensuring the program ran on autopilot with minimal maintenance.<\/p>\n\n\n\n<p><strong>Fast onboarding and implementation<\/strong><\/p>\n\n\n\n<p>Despite the complex Salesforce setup, the implementation was completed in just 2-3 weeks under the leadership of Sebastian.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GTM and continuous growth experiments<\/h3>\n\n\n\n<p>Cello doesn\u2019t stop once the program is live. Cello partnered closely with Moss to optimise and find critical improvements that drive performance.<\/p>\n\n\n\n<p><strong>In-App and email notifications via Intercom<\/strong><\/p>\n\n\n\n<p>Through continuous announcements (in-app and email) Moss increased awareness and engagement, boosting the referral activation rate from 2.8% to 9.8% \u2013 a 330% improvement to a monthly activation rate of 15%, e.g. every month 15% of Moss\u2019 users open the referral widget.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e465ecf4090&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e465ecf4090\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-27-529x1024.png\" alt=\"\" class=\"wp-image-12480\" style=\"width:260px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-27-529x1024.png 529w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-27-155x300.png 155w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-27.png 658w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral program announcement email (Source: Moss)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Dedicated landing page with personalized banners<\/strong><\/p>\n\n\n\n<p>In close collaboration with Cello\u2019s growth team Moss optimized the landing page with an inline signup functionality, replacing the previous ineffective design. Targeted messaging for different user segments enhanced engagement (Version 1).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e465ed005a3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e465ed005a3\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Screenshot-2024-05-17-at-09.29.37-1024x427.png\" alt=\"\" class=\"wp-image-12481\" style=\"width:770px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Screenshot-2024-05-17-at-09.29.37-1024x427.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Screenshot-2024-05-17-at-09.29.37-300x125.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Screenshot-2024-05-17-at-09.29.37-768x320.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Screenshot-2024-05-17-at-09.29.37-1536x641.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Screenshot-2024-05-17-at-09.29.37.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral landing page version 1 (Source: Moss)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Moss continuously improved the landing page by reducing required fields, adding a video, and creating a personalized header (Version 2).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e465ed00dcf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e465ed00dcf\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-28-1024x482.png\" alt=\"\" class=\"wp-image-12482\" style=\"width:589px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-28-1024x482.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-28-300x141.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-28-768x361.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-28-1536x723.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-28-2048x964.png 2048w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-28-1920x904.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral landing page version 2 (Source: Moss)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Optimized reward and growth system<\/strong><\/p>\n\n\n\n<p>The reward system was optimized, increasing the referrer reward from \u20ac600 to \u20ac1,000 private monetary payouts and prominently displaying this new amount in the referral launcher and the widget. By displaying the reward amount in the menu directly, the activation rate increased by 140% and sharing rate by over 390%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e465ed02201&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e465ed02201\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"328\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-29-1024x328.png\" alt=\"\" class=\"wp-image-12483\" style=\"width:668px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-29-1024x328.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-29-300x96.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-29-768x246.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-29-1536x493.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/image-29.png 1840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Continuous referral program improvements (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The result?<\/h2>\n\n\n\n<p>Moss achieved remarkable results. In just two months with Cello the activation rate increased by 18%, surpassing industry benchmarks. Looking at a yearly comparison the impact becomes even more obvious:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moss achieved 250% year-over-year growth in customer logo acquisition (2023 vs. 2024).<\/li>\n\n\n\n<li>The referral ARR grew by an impressive 650% over the same period (2023 vs. 2024).<\/li>\n\n\n\n<li>50% lower CAC compared to other channels.<\/li>\n<\/ul>\n\n\n\n<p>Beyond these impressive metrics, Moss benefited from Cello\u2019s flexibility and automation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ease of use:<\/strong> Seamless integration with existing tools like Salesforce and Intercom reduced manual effort and boosted team efficiency.<\/li>\n\n\n\n<li><strong>Scalability:<\/strong> The multilingual, automated solution enabled Moss to scale effortlessly across regions.<\/li>\n\n\n\n<li><strong>Enhanced user satisfaction:<\/strong> Improved UX and a streamlined referral process made participation easy and rewarding.<\/li>\n<\/ul>\n\n\n\n<p>With proven results in engagement, revenue, and scalability, Cello exceeded Moss\u2019 ambitious goals and established itself as a critical partner in their success.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-medium clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 23.0859375%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/Typeform_logo.svg-300x69.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=typeform\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: How Cello helped Typeform achieve a 27.2% sharing rate through Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/Group-26086410-1024x770.png\" alt=\"How Cello helped Typeform achieve a 27.2% sharing rate through Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=typeform\">\n                                How Cello helped Typeform achieve a 27.2% sharing rate through Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Typeform gradually rolled-out their referral program and achieve sharing rate of more &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 38.582677165354%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/06\/Frame-175184-3.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=tldv\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: tl;dv experiences strong top-funnel growth with Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-lg-1024x766.jpg\" alt=\"tl;dv experiences strong top-funnel growth with Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=tldv\">\n                                tl;dv experiences strong top-funnel growth with Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Germany-based\u00a0tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 25.812906453227%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/shore_logo-300x77.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=shore\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: How Cello helped Shore boost new MRR by 14% through user referrals\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/11\/Group-26086310-1-1024x770.png\" alt=\"How Cello helped Shore boost new MRR by 14% through user referrals\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=shore\">\n                                How Cello helped Shore boost new MRR by 14% through user referrals                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Shore migrated their user referral program to Cello and boost new MRR by 14% through &#8230;                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Moss migrated their user referral program to Cello and boost referral ARR YoY by 600% through user referrals.<\/p>\n","protected":false},"featured_media":12478,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-12477","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Cello helped Moss achieve 600% more referral ARR | Mr.<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Cello helped Moss achieve 600% more 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