{"id":12615,"date":"2025-02-20T15:26:33","date_gmt":"2025-02-20T14:26:33","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=12615"},"modified":"2026-03-04T16:51:39","modified_gmt":"2026-03-04T15:51:39","slug":"veed","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=veed","title":{"rendered":"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h2 class=\"h2\">&#8220;Cello boosted our referral program with their integrations, automated payouts and smart notifications.&#8221;<\/h2><p class=\"body-text-md\">Anthony Hanbury-Williams, Growth &#038; Acquisition (Veed)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.160403299725%\">\n                        <img width=\"1920\" height=\"1443\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1-1920x1443.png\" alt=\"\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 44.137250061713%\">\n                                <img width=\"300\" height=\"132\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/VEED-Wordmark-Regular-Clear-Space-2-300x132.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"-90.4\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>CAC compared to Paid<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"14.5\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Sign-up Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"19.7\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Freemium-to-Paid Rate<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    London, UK\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    Series A\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    101 &#8211; 250\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    SaaS\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Freemium\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B2C\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    2024\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading\">How Cello boosted VEED\u2019s referral program<\/h1>\n\n\n\n<p><a href=\"https:\/\/www.veed.io\/\">VEED<\/a>, a leading <a href=\"https:\/\/www.veed.io\/tools\/ai-video\">AI-powered online video editing<\/a> platform, partnered with Cello to scale their existing word-of-mouth motion. By integrating key growth levers and embedding a thoughtful user referral journey, VEED achieved impressive referral-driven growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did they succeed?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enhanced referral program visibility<\/strong><\/h3>\n\n\n\n<p>VEED integrated a gift icon into its primary menu to maximize visibility\u2014one of the most effective placements for user referral programs. Cello\u2019s research has consistently shown that prominent referral placements drive higher activation rates (<a href=\"https:\/\/cello.so\/product-and-ux-for-b2b-user-referral-program-adoption\/\">up to 440% higher activation rate<\/a>), ensuring users can easily discover and access the program.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4654af32cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4654af32cd\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1024x584.png\" alt=\"\" class=\"wp-image-12616\" style=\"width:572px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1024x584.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-300x171.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-768x438.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1536x875.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1920x1094.png 1920w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Native in-product referral widget integration (Source: Veed)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Activation campaign for new users<\/strong><\/h3>\n\n\n\n<p>When a new user joins VEED, an in-app announcement highlights the referral program, encouraging immediate participation. This proactive approach ensures higher initial engagement, turning first-time users into brand advocates from day one (<a href=\"https:\/\/cello.so\/product-and-ux-for-b2b-user-referral-program-adoption\/\">up to a 227% higher activation rate<\/a>).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4654af3785&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4654af3785\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1.png\" alt=\"\" class=\"wp-image-12629\" style=\"width:545px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1.png 1007w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1-300x178.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-1-768x456.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Activation campaign of the new referral program (Source: Veed)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Personalized landing page for maximum conversions<\/strong><\/h3>\n\n\n\n<p>VEED\u2019s referral landing page is customized to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The referrer\u2019s name for a personalized touch, making the invitation feel more authentic and trustworthy.<\/li>\n\n\n\n<li>The discount for a new user. This is clearly stated in multiple places on the page to drive understanding and conversions.<\/li>\n\n\n\n<li>The unique selling points of their product. When combined with the above, it becomes a no brainer to convert.<\/li>\n<\/ul>\n\n\n\n<p>Personalization can lead to <a href=\"https:\/\/cello.so\/product-and-ux-for-b2b-user-referral-program-adoption\/\">213% higher signup rates<\/a> when compared to landing pages with no personalization.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4654af3bf4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4654af3bf4\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"885\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-2-1024x885.png\" alt=\"\" class=\"wp-image-12630\" style=\"width:481px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-2-1024x885.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-2-300x259.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-2-768x664.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-2-1536x1328.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-2.png 1552w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Personalized referee landing page (Source: Veed)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Balanced reward structure<\/strong><\/h3>\n\n\n\n<p>VEED\u2019s referral program offers a balanced reward structure for both referrers and new users (50% discount vs. 40% revenue), ensuring strong motivation on both sides. This dual-sided reward can lead to a <a href=\"https:\/\/cello.so\/incentives-for-b2b-saas-referral-programs\/#11-5-rewards-should-be-multisided-\">140% higher sign-up and 270% higher purchase rate<\/a>&nbsp;overall (based on 4M proprietary Cello data).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-app engagement notifications<\/strong><\/h3>\n\n\n\n<p>VEED also introduced recurring in-app notifications, reminding users about their referral program at key moments, this keeps the program top-of-mind and drives activation. These nudges ensure users are reminded about the referral program, increasing the chances of engagement and sharing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4654af4002&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4654af4002\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1007\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-3.png\" alt=\"\" class=\"wp-image-12631\" style=\"width:547px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-3.png 1007w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-3-300x178.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-3-768x456.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">In-app notifications to promote the referral program (Source: Veed)<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4654b00132&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4654b00132\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-5-952x1024.png\" alt=\"\" class=\"wp-image-12636\" style=\"width:356px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-5-952x1024.png 952w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-5-279x300.png 279w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-5-768x826.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/image-5.png 1060w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Reward reminder email (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Results overview<\/h2>\n\n\n\n<p>The introduction of Cello led to promising results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.3M enabled users<\/strong>, demonstrating the scale and reach of the program.<\/li>\n\n\n\n<li><strong>-90.4%<\/strong> <strong>CAC<\/strong> referrals compared to paid channels<\/li>\n\n\n\n<li><strong>14.5% sign-up rate<\/strong>, proving the effectiveness of the landing page and referral mechanics.<\/li>\n\n\n\n<li><strong>19.7% freemium-to-paid conversion<\/strong>, showcasing the program\u2019s impact on revenue growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Next steps<\/h2>\n\n\n\n<p>Building on this success, VEED and Cello are now exploring additional improvements, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Moments of delight<\/strong>: Enhancing user experience with small but impactful reward surprises that make referring even more rewarding.<\/li>\n\n\n\n<li><strong>Incentivized casual contact loops<\/strong>: Encouraging more organic, low-friction referrals by making it easier for users to invite friends casually.<\/li>\n\n\n\n<li><strong>Optimized menu placement<\/strong>: Testing a $$-based icon instead of the gift icon for increased visibility and engagement, ensuring users instantly recognize the value of participating in the program.<\/li>\n<\/ul>\n\n\n\n<p>With Cello\u2019s expertise and VEED\u2019s commitment to growth, the referral program continues to be a powerful engine for user acquisition and monetization, setting new benchmarks for referral-driven expansion.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-medium clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 23.0859375%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/Typeform_logo.svg-300x69.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=typeform\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: How Cello helped Typeform achieve a 27.2% sharing rate through Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/Group-26086410-1024x770.png\" alt=\"How Cello helped Typeform achieve a 27.2% sharing rate through Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=typeform\">\n                                How Cello helped Typeform achieve a 27.2% sharing rate through Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Typeform gradually rolled-out their referral program and achieve sharing rate of more &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 38.582677165354%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/06\/Frame-175184-3.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=tldv\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: tl;dv experiences strong top-funnel growth with Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-lg-1024x766.jpg\" alt=\"tl;dv experiences strong top-funnel growth with Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=tldv\">\n                                tl;dv experiences strong top-funnel growth with Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Germany-based\u00a0tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 21.590909090909%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/butter-logo.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=butter\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Butter manages to skyrocket conversion rate with Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-sm-1024x770.jpg\" alt=\"Butter manages to skyrocket conversion rate with Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=butter\">\n                                Butter manages to skyrocket conversion rate with Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Cello helped Butter launch a positive growth channel and effectively tackle the challenge of &#8230;                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate.<\/p>\n","protected":false},"featured_media":12627,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-12615","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate | Mr.<\/title>\n<meta name=\"description\" content=\"Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate, how they&#039;ve implemented and grow it\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate | Mr.\" \/>\n<meta property=\"og:description\" content=\"Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate, how they&#039;ve implemented and grow it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cello.so\/?customers=veed\" \/>\n<meta property=\"og:site_name\" content=\"Mr.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getcello\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T15:51:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4364\" \/>\n\t<meta property=\"og:image:height\" content=\"3280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@joincello\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cello.so\\\/?customers=veed\",\"url\":\"https:\\\/\\\/cello.so\\\/?customers=veed\",\"name\":\"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate | Mr.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cello.so\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cello.so\\\/?customers=veed#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cello.so\\\/?customers=veed#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cello.so\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Group-26086430-1.png\",\"datePublished\":\"2025-02-20T14:26:33+00:00\",\"dateModified\":\"2026-03-04T15:51:39+00:00\",\"description\":\"Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate, how they've implemented and grow it\",\"inLanguage\":\"af-ZA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cello.so\\\/?customers=veed\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"af-ZA\",\"@id\":\"https:\\\/\\\/cello.so\\\/?customers=veed#primaryimage\",\"url\":\"https:\\\/\\\/cello.so\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Group-26086430-1.png\",\"contentUrl\":\"https:\\\/\\\/cello.so\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Group-26086430-1.png\",\"width\":4364,\"height\":3280},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cello.so\\\/#website\",\"url\":\"https:\\\/\\\/cello.so\\\/\",\"name\":\"Cello\",\"description\":\"Cello website\",\"publisher\":{\"@id\":\"https:\\\/\\\/cello.so\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cello.so\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"af-ZA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cello.so\\\/#organization\",\"name\":\"Cello\",\"url\":\"https:\\\/\\\/cello.so\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"af-ZA\",\"@id\":\"https:\\\/\\\/cello.so\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cello.so\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo-wide.png\",\"contentUrl\":\"https:\\\/\\\/cello.so\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo-wide.png\",\"width\":512,\"height\":121,\"caption\":\"Cello\"},\"image\":{\"@id\":\"https:\\\/\\\/cello.so\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/getcello\",\"https:\\\/\\\/x.com\\\/joincello\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/joincello\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate | Mr.","description":"Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate, how they've implemented and grow it","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate | Mr.","og_description":"Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate, how they've implemented and grow it","og_url":"https:\/\/cello.so\/?customers=veed","og_site_name":"Mr.","article_publisher":"https:\/\/www.facebook.com\/getcello","article_modified_time":"2026-03-04T15:51:39+00:00","og_image":[{"width":4364,"height":3280,"url":"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@joincello","twitter_misc":{"Est. reading time":"5 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cello.so\/?customers=veed","url":"https:\/\/cello.so\/?customers=veed","name":"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate | Mr.","isPartOf":{"@id":"https:\/\/cello.so\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cello.so\/?customers=veed#primaryimage"},"image":{"@id":"https:\/\/cello.so\/?customers=veed#primaryimage"},"thumbnailUrl":"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1.png","datePublished":"2025-02-20T14:26:33+00:00","dateModified":"2026-03-04T15:51:39+00:00","description":"Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate, how they've implemented and grow it","inLanguage":"af-ZA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cello.so\/?customers=veed"]}]},{"@type":"ImageObject","inLanguage":"af-ZA","@id":"https:\/\/cello.so\/?customers=veed#primaryimage","url":"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1.png","contentUrl":"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1.png","width":4364,"height":3280},{"@type":"WebSite","@id":"https:\/\/cello.so\/#website","url":"https:\/\/cello.so\/","name":"Cello","description":"Cello website","publisher":{"@id":"https:\/\/cello.so\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cello.so\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"af-ZA"},{"@type":"Organization","@id":"https:\/\/cello.so\/#organization","name":"Cello","url":"https:\/\/cello.so\/","logo":{"@type":"ImageObject","inLanguage":"af-ZA","@id":"https:\/\/cello.so\/#\/schema\/logo\/image\/","url":"https:\/\/cello.so\/wp-content\/uploads\/2022\/09\/logo-wide.png","contentUrl":"https:\/\/cello.so\/wp-content\/uploads\/2022\/09\/logo-wide.png","width":512,"height":121,"caption":"Cello"},"image":{"@id":"https:\/\/cello.so\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/getcello","https:\/\/x.com\/joincello","https:\/\/www.linkedin.com\/company\/joincello"]}]}},"_links":{"self":[{"href":"https:\/\/cello.so\/index.php?rest_route=\/wp\/v2\/customers\/12615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cello.so\/index.php?rest_route=\/wp\/v2\/customers"}],"about":[{"href":"https:\/\/cello.so\/index.php?rest_route=\/wp\/v2\/types\/customers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cello.so\/index.php?rest_route=\/wp\/v2\/media\/12627"}],"wp:attachment":[{"href":"https:\/\/cello.so\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}