{"id":13007,"date":"2025-09-22T13:18:35","date_gmt":"2025-09-22T11:18:35","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=13007"},"modified":"2025-10-27T10:04:38","modified_gmt":"2025-10-27T09:04:38","slug":"softr","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=softr","title":{"rendered":"Referrals bring us paying customers at one-tenth the cost of paid ads."},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h2 class=\"h2\">&#8220;With Cello, we\u2019ve unlocked a cost-efficient new channel for growth. Referrals bring us paying customers at one-tenth the cost of paid ads.&#8221;<\/h2><p class=\"body-text-md\">Katerina Simonova, Growth Marketer (Softr)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.15625%\">\n                        <img width=\"1920\" height=\"1443\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086435-1920x1443.png\" alt=\"\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 28.25%\">\n                                <img width=\"300\" height=\"85\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/09\/Logo_Softr-300x85.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"17.3\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Referral View-to-Signup Conversion Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"10\">0<\/span><span>x<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Lower CAC than paid ads<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"10\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Free-to-Paid Upgrade Rate<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Berlin, Germany\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    Series A\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    51\u2013100\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    AI-powered no-code app builder\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Freemium\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B &#038; B2C\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    Since 2025\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading\">How Softr turned referrals into a low-cost growth lever<\/h1>\n\n\n\n<p><a href=\"https:\/\/www.softr.io\/\">Softr<\/a> is an AI-powered no-code app builder, designed to enable non-technical teams to build internal tools, client portals and dashboards without developers. The team at Softr was searching for a way to diversify its acquisition mix beyond paid ads and affiliate programs. While those channels performed well, CAC was climbing, and they wanted a more cost-efficient way to convert engaged users into customers.<\/p>\n\n\n\n<p>Softr\u2019s earlier referral program, run on PartnerStack, lacked the flexibility they needed. It required end users to register on PartnerStack, which added friction, and payouts were harder to access. Softr also wanted a sleeker widget, the ability to A\/B test, and a more user-friendly copy\/paste sharing flow.<\/p>\n\n\n\n<p>Although it drove thousands of signups, fewer than 2% converted to paid customers. Each click was worth less than $1 in revenue on average.<\/p>\n\n\n\n<p>That\u2019s where Cello came in.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"897\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Free-to-Paid-Conversion-Rate-1024x897.png\" alt=\"\" class=\"wp-image-13505\" style=\"width:584px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Free-to-Paid-Conversion-Rate-1024x897.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Free-to-Paid-Conversion-Rate-300x263.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Free-to-Paid-Conversion-Rate-768x673.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Free-to-Paid-Conversion-Rate.png 1424w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Free-to-Paid Conversion Rate: PartnerStack vs. Cello<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How did they succeed?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A simple, clear reward structure<\/strong><\/h3>\n\n\n\n<p>Softr introduced a straightforward \u201cEarn $50\u201d reward, making the referral value proposition easy to understand and act on.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e464d37badf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e464d37badf\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"747\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Screenshot-2025-09-09-at-18.17.57-1-1024x747.png\" alt=\"\" class=\"wp-image-13506\" style=\"width:572px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Screenshot-2025-09-09-at-18.17.57-1-1024x747.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Screenshot-2025-09-09-at-18.17.57-1-300x219.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Screenshot-2025-09-09-at-18.17.57-1-768x560.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Screenshot-2025-09-09-at-18.17.57-1-1536x1120.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Screenshot-2025-09-09-at-18.17.57-1.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral widget (Source: Softr)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Seamlessly embedded with the Custom Launcher<\/strong><\/h3>\n\n\n\n<p>Using Cello\u2019s Custom Launcher, the referral program was placed directly into Softr\u2019s top-right menu, ensuring discoverability when users looked for support, product updates, or feedback. Later, Softr also added the launcher inside the <em>My account<\/em> secondary menu, making it accessible in multiple places while balancing prominence with product simplicity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e464d37bf61&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e464d37bf61\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2203\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-scaled.png\" alt=\"\" class=\"wp-image-13507\" style=\"width:545px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-scaled.png 2560w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-300x258.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-1024x881.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-768x661.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-1536x1322.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-2048x1762.png 2048w, https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086436-1920x1652.png 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral program embedded in Softr\u2019s top-right menu<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Passive visibility, front of mind at the right moments<\/strong><\/h3>\n\n\n\n<p>Instead of relying on Cello emails or announcements, Softr chose a low-noise setup, trusting in-product visibility to keep referrals front of mind. The program was accessible in the same menus users already relied on for support, product updates, and account settings, making referrals easy to find without disrupting their workflow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The result?<\/h2>\n\n\n\n<p>Within months, Softr\u2019s referral program was generating consistent paid customers and recurring revenue.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Referrals delivered a steady stream of new paying customers, with high-value users converting from the channel.<\/li>\n\n\n\n<li>They became a growing share of new MRR, complementing ads and affiliates.<\/li>\n\n\n\n<li>Best of all, CAC was 10x lower than paid ads, making referrals one of Softr\u2019s most cost-efficient acquisition levers.<\/li>\n<\/ul>\n\n\n\n<p>Competitor comparison: With PartnerStack, fewer than 2% of signups became paid customers. With Cello, nearly 10% of referred signups upgraded from free to paid, a fivefold improvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking ahead<\/h2>\n\n\n\n<p>Softr now has a scalable, cost-efficient growth loop in place. Referrals may not yet be their largest acquisition lever, but they are among the most efficient and highest-quality sources of new customers.<\/p>\n\n\n\n<p>By refining rewards and boosting visibility, Softr plans to expand the program further, embedding referrals even deeper into their growth motion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Softr used Cello to launch a referral program, converting users into customers at 10x lower CAC than paid ads.<\/p>\n","protected":false},"featured_media":13504,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-13007","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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