{"id":13761,"date":"2025-10-27T10:00:04","date_gmt":"2025-10-27T09:00:04","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=13761"},"modified":"2025-10-27T13:26:51","modified_gmt":"2025-10-27T12:26:51","slug":"hera","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=hera","title":{"rendered":"Cello made it effortless for us to launch a referral program that drives real revenue"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h2 class=\"h2\">\u201cCello made it effortless for us to launch a referral program that drives real revenue. We went live in just two days.\u201d<\/h2><p class=\"body-text-md\">Peter Tribelhorn, Co-founder (Hera)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.160403299725%\">\n                        <img width=\"1920\" height=\"1443\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086438-1920x1443.png\" alt=\"\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 29.4%\">\n                                <img width=\"300\" height=\"88\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/291a31d486c63e44bd67cfc325070d927aaa630c-300x88.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"29.3\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Activation Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"38.9\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Referral View-to-Signup Conversion Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"15.8\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>of ARR Growth from Referrals<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Berlin, Germany\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    Pre-Seed (YC S25)\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    2\u201310\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    AI Motion Design\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Freemium\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B &#038; B2C creators\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    Since 2025\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h1 class=\"wp-block-heading\">How Hera launched a fully automated referral program in just two days<\/h1>\n\n\n\n<p><a href=\"https:\/\/hera.video\/\">Hera<\/a>, an AI-powered motion design tool that transforms 5-hour video projects into 5-minute workflows, wanted to create a new growth engine that could scale without the complexity of traditional partnerships.<\/p>\n\n\n\n<p>Before Cello, Hera had briefly tested a basic referral setup using internal credits, but with no automation or tracking, it was impossible to manage at scale. They needed a program that was native to their product, required no external registration, and rewarded users transparently.<\/p>\n\n\n\n<p>When Hera discovered Cello, they saw the opportunity to integrate referrals directly into their product experience and automate the entire loop \u2014 from engaging users to rewarding them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"520\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-14.30.10-1.png\" alt=\"\" class=\"wp-image-13763\" style=\"width:637px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-14.30.10-1.png 806w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-14.30.10-1-300x194.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-20-at-14.30.10-1-768x495.png 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><figcaption class=\"wp-element-caption\">In-app announcement nudging users to refer friends (Source: Hera)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How did they succeed?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Fast implementation<\/h3>\n\n\n\n<p>Hera\u2019s development team, led by engineer and co-founder Chia-Lun, implemented Cello within just two working days. Using the Cello API for signups and a Stripe webhook for transactions, they connected all attribution and payout logic seamlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fully embedded, frictionless experience<\/h3>\n\n\n\n<p>Cello allowed Hera to place referral launchers in multiple contextual touchpoints where users are naturally primed to share. The program is accessible from Hera\u2019s main prompting window, sidebar navigation, and head menu of the editor area \u2014 and even surfaces during key creative moments, such as while waiting for AI motion designs to generate or after a successful export.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086440-1024x535.png\" alt=\"\" class=\"wp-image-13764\" style=\"width:642px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086440-1024x535.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086440-300x157.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086440-768x401.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086440-1536x803.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086440.png 1718w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Referral launcher embedded in Hera\u2019s sidebar navigation (Source: Hera)<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086443-1024x542.png\" alt=\"\" class=\"wp-image-13765\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086443-1024x542.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086443-300x159.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086443-768x407.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086443-1536x813.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086443-2048x1085.png 2048w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086443-1920x1017.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Hera\u2019s main editor area: The referral widget appears in the top-right corner, always visible yet unobtrusive.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086441-1-1024x529.png\" alt=\"\" class=\"wp-image-13766\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086441-1-1024x529.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086441-1-300x155.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086441-1-768x396.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086441-1-1536x793.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086441-1-2048x1057.png 2048w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086441-1-1920x991.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">While creating a design: The widget reappears in the <em>waiting zone<\/em>, prompting users to share while their animation renders.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1024\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086442-1-736x1024.png\" alt=\"\" class=\"wp-image-13767\" style=\"width:481px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086442-1-736x1024.png 736w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086442-1-216x300.png 216w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086442-1-768x1068.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086442-1.png 972w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><figcaption class=\"wp-element-caption\">At the moment of export: A \u201cRefer friends to earn $250\u201d message appears beneath the export button.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Together, these placements keep referrals front of mind without interrupting the user\u2019s workflow, driving continuous organic engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engage with power referrers<\/h3>\n\n\n\n<p>Cello\u2019s referral platform allowed Hera to <em>super-serve<\/em> its most active referrers. Users who consistently shared and drove signups were upgraded to partners, gaining access to Cello\u2019s Partner Portal.<\/p>\n\n\n\n<p>Through this portal, they receive enhanced analytics, pre-configured sharing content, and higher-tier rewards for their referrals. These partners now generate hundreds \u2014 and soon thousands \u2014 of new referrals, helping Hera extend its growth loop far beyond the initial program launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Simple, transparent rewards<\/h3>\n\n\n\n<p>Hera designed an easy-to-understand two-sided reward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Referrer reward: 30% commission (capped at $100)<\/li>\n\n\n\n<li>Referee reward: 15% discount for one month<\/li>\n<\/ul>\n\n\n\n<p>To ensure fairness and prevent fraud, Hera opted for a 48-hour reward delay before processing payouts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"897\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-13.26.17-1-1024x897.png\" alt=\"\" class=\"wp-image-13776\" style=\"width:604px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-13.26.17-1-1024x897.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-13.26.17-1-300x263.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-13.26.17-1-768x673.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-13.26.17-1.png 1048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Referral widget (Source: Hera)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Smoothest onboarding experience<\/strong><\/h3>\n\n\n\n<p>From kickoff to production testing, Hera\u2019s onboarding was seamless. The team used Cello\u2019s sandbox mode for quick validation and went live directly on their production site after verifying all Stripe events.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI had no issues,\u201d noted Chia-Lun in the post-implementation survey. \u201cIt just worked.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The result?<\/h2>\n\n\n\n<p>Within weeks of launch, Hera\u2019s referral program became a key part of their growth motion.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>29.3% activation rate \u2014 a strong result for a referral program in its first weeks.<\/li>\n\n\n\n<li>38.9% referral signup conversion rate, showing strong engagement and trust between users.<\/li>\n\n\n\n<li>Referrals now contribute 15.8% of total ARR growth, with fully automated payouts via Stripe.<\/li>\n<\/ul>\n\n\n\n<p>Best of all, the entire system runs natively within Hera\u2019s own product, no external dashboards, no manual intervention.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"668\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-11.26.30.png\" alt=\"\" class=\"wp-image-13773\" style=\"width:751px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-11.26.30.png 1120w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-11.26.30-300x179.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-11.26.30-1024x611.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-27-at-11.26.30-768x458.png 768w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><figcaption class=\"wp-element-caption\">Referral-driven ARR growth trend since program launch<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking ahead<\/strong><\/h2>\n\n\n\n<p>Hera plans to expand beyond user referrals and build out a partner referral channel using Cello\u2019s Partner Management feature, now enabled in their account. The next step: embedding moments of delight \u2014 referral prompts triggered after creative milestones, like finishing a project or exporting a video.<\/p>\n\n\n\n<p>Hera also plans to introduce Incentivized Casual Contact Loops (ICCL) \u2014 turning every AI motion design into a shareable referral link, so users promote the product organically as part of their creative workflow.<\/p>\n\n\n\n<p>With referrals already driving a meaningful share of ARR growth, Hera\u2019s goal is to make referrals feel like a native part of their creative workflow, not an external marketing channel.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-auto clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 38.582677165354%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/06\/Frame-175184-3.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=tldv\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: tl;dv experiences strong top-funnel growth with Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-lg-1024x766.jpg\" alt=\"tl;dv experiences strong top-funnel growth with Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=tldv\">\n                                tl;dv experiences strong top-funnel growth with Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Germany-based\u00a0tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 28.25%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/09\/Logo_Softr-300x85.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=softr\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086435-1024x770.png\" alt=\"Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=softr\">\n                                Referrals bring us paying customers at one-tenth the cost of paid ads.                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how Softr used Cello to launch a referral program, converting users into customers at &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 21.590909090909%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/butter-logo.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=butter\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Butter manages to skyrocket conversion rate with Cello\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-sm-1024x770.jpg\" alt=\"Butter manages to skyrocket conversion rate with Cello\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=butter\">\n                                Butter manages to skyrocket conversion rate with Cello                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Cello helped Butter launch a positive growth channel and effectively tackle the challenge of &#8230;                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how AI design platform Hera launched a fully automated referral program in just two days \u2014 now driving over 15% of their ARR growth through in-product referrals.<\/p>\n","protected":false},"featured_media":13762,"template":"","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-13761","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cello made it effortless for us to launch a referral program that drives real revenue | Mr.<\/title>\n<meta name=\"description\" content=\"Discover how AI design platform Hera launched a fully automated referral program in just two days \u2014 now driving over 15% of their ARR growth through in-product referrals.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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