{"id":2554,"date":"2023-12-21T18:53:00","date_gmt":"2023-12-21T17:53:00","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=2554"},"modified":"2024-04-12T14:09:22","modified_gmt":"2024-04-12T12:09:22","slug":"butter","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=butter","title":{"rendered":"Butter manages to skyrocket conversion rate with Cello"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h5 class=\"h5\">Customer Stories<\/h5><h2 class=\"h2\">&#8220;Finally, a referral program that meets our high expectations of a fun &#038; frictionless user experience. Cello\u2019s pre-configured embedded experience seamlessly blended with our tool\u2019s UX.\u201d<\/h2><p class=\"body-text-md\">Cheska Teresa, Chief Growth Officer (Butter)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.190839694656%\">\n                        <img width=\"1048\" height=\"788\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-sm.jpg\" alt=\"\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 21.590909090909%\">\n                                <img width=\"176\" height=\"38\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/butter-logo.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"pink\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"17.4\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Paid CR<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"32\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Sharing Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span><5<\/span><span>h<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Implementation Time<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Copenhagen, Denmark\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    \u20ac3.2M\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    11-50\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    Virtual collaboration platform\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Freemium\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    Since 2022\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">How Butter achieved a 17.4% paid conversion rate from referrals<\/h2>\n\n\n\n<p>Butter is a virtual collaboration tool built to make online meetings and workshops super engaging and flow as smoothly as butter. Cello helped Butter launch a positive growth channel and effectively tackle the challenge of skyrocketing ad costs.<\/p>\n\n\n\n<p>The main challenge for them was to integrate a referral experience that aligned with their fun &amp; frictionless UX, and, at the same time, was visible enough to create engagement without disrupting the current look and feel of their product.<\/p>\n\n\n\n<p>By leveraging Cello, Butter was able to create a referral program that blends with their current UX and was both <strong>engaging and interactive<\/strong>, allowing users to become advocates for the brand with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did they succeed?<\/h2>\n\n\n\n<p>Butter\u2019s existing approach of a fun and interactive UX created a good starting point for Cello\u2019s <strong>lightweight<\/strong> pre-configured referral experience.<\/p>\n\n\n\n<p>Butter created a <strong>consistent end-user experience<\/strong> across the user journey, making the referral experience appear as a natural extension of its product rather than an add-on. This ensured a frictionless user journey that maximized user engagement.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1272 \/ 720;\" width=\"1272\" controls loop src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/09\/butter_short_gif_720.mp4\"><\/video><\/figure>\n\n\n\n<p>Moreover, Butter harnessed its in-product experience efforts with a powerful go-to-market strategy divided into three crucial elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raising awareness about the program through <strong>social media posts and email campaigns.<\/strong><\/li>\n\n\n\n<li><strong>Educating<\/strong> users about the referral program with emails that contained presentations and other resources explaining how the program works.<\/li>\n\n\n\n<li>Providing referrers <strong>marketing collateral<\/strong> such as templates, company images, and GIFs to make sharing simple, straightforward, and powerful.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"716\" style=\"aspect-ratio: 1280 \/ 716;\" width=\"1280\" controls loop src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/09\/butter_ppt_gof_720.mp4\"><\/video><\/figure>\n\n\n\n<p>Ultimately, the formula for success can be dissected into two key aspects; a <strong>consistent and delightful end-user experience<\/strong> throughout the journey and Butter&#8217;s dedication to <strong>championing and educating<\/strong> its users about the program, a move that fostered trust in the program&#8217;s authenticity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The result?<\/strong><\/h2>\n\n\n\n<p><strong>Butter achieved a significant 17.4% paid conversion rate.<\/strong> The referral program not only tapped into the potential of the user base but also transformed their active community into a source that contributes to growth, acquisition, and lead generation.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-medium clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 29.4%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/291a31d486c63e44bd67cfc325070d927aaa630c-300x88.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=hera\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086438-1024x770.png\" alt=\"Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=hera\">\n                                Cello made it effortless for us to launch a referral program that drives real revenue                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how AI design platform Hera launched a fully automated referral program in just two &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 28.25%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/09\/Logo_Softr-300x85.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=softr\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086435-1024x770.png\" alt=\"Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=softr\">\n                                Referrals bring us paying customers at one-tenth the cost of paid ads.                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how Softr used Cello to launch a referral program, converting users into customers at &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 44.137250061713%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/VEED-Wordmark-Regular-Clear-Space-2-300x132.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=veed\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1-1024x770.png\" alt=\"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=veed\">\n                                Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate.                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Cello helped Butter launch a positive growth channel and effectively tackle the challenge of skyrocketing ad costs.<\/p>\n","protected":false},"featured_media":2249,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-2554","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Butter manages to skyrocket conversion rate with Cello | Mr.<\/title>\n<meta name=\"description\" content=\"Learn how butter set up their referral program and achieved a paid conversion rate from more than 17%\" \/>\n<meta name=\"robots\" content=\"noindex, follow, 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