{"id":2557,"date":"2023-12-21T19:28:01","date_gmt":"2023-12-21T18:28:01","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=2557"},"modified":"2025-05-06T14:46:23","modified_gmt":"2025-05-06T12:46:23","slug":"sevdesk","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=sevdesk","title":{"rendered":"sevdesk boosts revenue via referrals"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h5 class=\"h5\">Customer Stories<\/h5><h2 class=\"h2\">\u201cBy replacing our custom-built referral program with Cello, we increased the performance while drastically reducing the maintenance effort.\u201d<\/h2><p class=\"body-text-md\">Gabriel Kaufmann, Partner Manager (sevDesk)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 74.792243767313%\">\n                        <img width=\"1444\" height=\"1080\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/card-customer-lg-1.jpg\" alt=\"\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 22.222222222222%\">\n                                <img width=\"300\" height=\"67\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/12\/logo-sevdesk-300x67.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"9.8\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Additional annual revenue growth<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"46.6\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Free Trial-to-paid CR<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span>Low<sub> est<\/sub><\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>CACs across marketing mix<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Offenburg, Germany\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    \u20ac50M\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    201-500\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    Accounting software\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Free Trial\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    Since 2023\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">How sevdesk achieved 9.8% additional revenue growth via referrals<\/h2>\n\n\n\n<p>sevdesk is a cloud software that automates accounting and finance processes in order to give small businesses and freelancers the freedom to focus on what they love. sevdesk made the strategic decision to replace its custom-built referral solution with Cello, liberating valuable resources previously allocated to development and maintenance efforts. This change allows sevdesk to put its attention, time, and resources toward enhancing the core product and driving innovation within its primary offering.<\/p>\n\n\n\n<p>Harnessing Cello, sevdesk was able to launch a new referral program and not only match the success of its previous program but superseded it by focusing on what really matters and leaving the maintenance, development, and iteration efforts behind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How did they succeed?<\/h2>\n\n\n\n<p>Since sevdesk had a referral program prior to Cello, they already had an <strong>active referrer community<\/strong>, for which the switch to the new program was not only seamless but more accessible thanks to Cello\u2019s frictionless sharing experience. This translated into not only retaining the existing referrers but also attracting new advocates to the program.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e465916678b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e465916678b\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"1080\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/sevdesk-1.gif\" alt=\"Gif showing the embedded referral program in Sevdesk\" class=\"wp-image-1772\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">sevdesk embedded referral program (source: sevDesk)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>sevdesk implemented a <strong>simple yet successful marketing strategy<\/strong> to enhance user visibility across two different channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One of these channels is a <a href=\"https:\/\/sevdesk.de\/sevdesk-empfehlen\/\">dedicated referral page<\/a> where they educate their users on how the program works and what its benefits.<\/li>\n\n\n\n<li>The other channel is within its own product. With Cello, sevdesk gained the agility to make timely adjustments and improvements to its referral program without the need for extensive developer assistance. As an example of this, sevdesk put a short but effective message promoting the referral program directly on its login page.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e4659166e8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e4659166e8d\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"407\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/sevdeskprod.png\" alt=\"Image showing information on the referral program in the sign-up screen\" class=\"wp-image-1769\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/sevdeskprod.png 620w, https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/sevdeskprod-300x197.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral program information during sign-up (source: sevDesk)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>sevdesk also optimized messaging and rewards for simplicity across channels &#8211; in the widget, on their login page, and on the landing page &#8211; making the referral program\u2019s communications consistent and easily understandable.<\/p>\n\n\n\n<p>Ultimately, the key to the success of sevdesk&#8217;s referral program lies in the combination of a <strong>seamless in-product user experience<\/strong> with an <strong>active<\/strong> <strong>and consistent user engagement<\/strong> strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The result?<\/h2>\n\n\n\n<p>With Cello, sevdesk swiftly put its new referral program into action and started reaping its rewards. <strong>In the first month after launch, sevdesk achieved a 30% performance improvement of the referral program<\/strong> and an overall <strong>additional YoY growth of 9.8%<\/strong> with user referrals. The performance can be easily tracked in within Cello\u2019s portal.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-medium clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 29.4%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/291a31d486c63e44bd67cfc325070d927aaa630c-300x88.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=hera\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086438-1024x770.png\" alt=\"Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=hera\">\n                                Cello made it effortless for us to launch a referral program that drives real revenue                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how AI design platform Hera launched a fully automated referral program in just two &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 28.25%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/09\/Logo_Softr-300x85.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=softr\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086435-1024x770.png\" alt=\"Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=softr\">\n                                Referrals bring us paying customers at one-tenth the cost of paid ads.                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how Softr used Cello to launch a referral program, converting users into customers at &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 44.137250061713%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/VEED-Wordmark-Regular-Clear-Space-2-300x132.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=veed\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1-1024x770.png\" alt=\"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=veed\">\n                                Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate.                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>sevdesk made the strategic decision to replace its custom-built referral solution with Cello, liberating valuable resources previously allocated to development and maintenance efforts.<\/p>\n","protected":false},"featured_media":3474,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-2557","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>sevdesk boosts 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