{"id":3314,"date":"2024-01-05T15:52:52","date_gmt":"2024-01-05T14:52:52","guid":{"rendered":"https:\/\/cello.so\/?post_type=customers&#038;p=3314"},"modified":"2024-09-27T15:55:17","modified_gmt":"2024-09-27T13:55:17","slug":"smoobu","status":"publish","type":"customers","link":"https:\/\/cello.so\/?customers=smoobu","title":{"rendered":"Smoobu significantly activates user base via referrals"},"content":{"rendered":"\n<section class=\"section-18\">\n    <div class=\"container clearfix\">\n        <div class=\"section-18__container\">\n            <div class=\"section-18__content\" data-scroll data-scroll-speed=\"1\">\n                    <div class=\"section-header align-left width-small clearfix\">\n        <h5 class=\"h5\">Customer Stories<\/h5><h2 class=\"h2\">&#8220;Cello&#8217;s Plug &#038; Play widget has saved us valuable time and effort, making it easy to get started and see results quickly&#8221;<\/h2><p class=\"body-text-md\">Jannik Abraham, Managing Director (Smoobu)<\/p>    <\/div>\n            <\/div>\n                            <div class=\"section-18__image image border-radius js-image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 75.160403299725%\">\n                        <img width=\"1091\" height=\"820\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175639-1.png\" alt=\"\">\n                    <\/div>\n\n                                            <div class=\"customer-block__logo image js-image\">\n                            <div class=\"image__container\" style=\"padding-bottom: 24.031007751938%\">\n                                <img width=\"300\" height=\"72\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175642-1-2-300x72.png\" alt=\"\">\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-4\" data-background-color=\"pink\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n                <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"25\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Activation Rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"54.8\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Freetrial-to-paid CR<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"10\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>Mtl. Additional Revenue Growth via Referrals<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"container clearfix\">\n    <div class=\"customer-facts js-customer-facts\">\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    HQ                <\/dt>\n                <dd class=\"text text--large\">\n                    Berlin, Germany\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Funding                <\/dt>\n                <dd class=\"text text--large\">\n                    Acquired\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Employees                <\/dt>\n                <dd class=\"text text--large\">\n                    11-50\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Category                <\/dt>\n                <dd class=\"text text--large\">\n                    Rental Management Software\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Pricing                <\/dt>\n                <dd class=\"text text--large\">\n                    Free Trial\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customers                <\/dt>\n                <dd class=\"text text--large\">\n                    B2B\n                <\/dd>\n            <\/dl>\n                    <dl class=\"customer-facts__list\">\n                <dt class=\"h5\">\n                    Customer with Cello                <\/dt>\n                <dd class=\"text text--large\">\n                    Since 2023\n                <\/dd>\n            <\/dl>\n            <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\"><strong>How Cello helped Smoobu achieve an activation rate of 25%<\/strong><\/h2>\n\n\n\n<p>Smoobu, a pioneer in the B2B SaaS vacation rental management system and acquired by HomeToGo in 2020, initiated Cello&#8217;s P2P referral program to enhance their existing referral marketing strategy. The straightforward integration with their current system allowed for quick implementation and rapid result delivery. Cello&#8217;s platform enabled Smoobu to manage and track customer referrals more efficiently, leading to an outstanding activation rate among its user base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How did they succeed?<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Preconfigured widget to get started in no time.<\/h4>\n\n\n\n<p>Smoobu initially wanted to test this new channel before committing to a long-term engagement. The setup and connection with the existing tools were straightforward via Cello&#8217;s portal, as was the widget&#8217;s configuration. The pre-configured settings, based on best practices and Smoobu&#8217;s input, could be easily adjusted in the dashboard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e466e889365&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e466e889365\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"738\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-13-1024x738.png\" alt=\"Image showing how to customize Smoobu's referral experience\" class=\"wp-image-3904\" style=\"width:590px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-13-1024x738.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-13-300x216.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-13-768x553.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-13-1536x1107.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-13-1920x1383.png 1920w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-13.png 2010w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Customizing Smoobu&#8217;s referral experience <\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Easy two-sided reward scheme<\/h4>\n\n\n\n<p>Based on thousands of referral data points, results show that a two-sided reward scheme that is easy to grasp wins. Referrer reward and referee discount should be around the same (e.g. 10%) and easy to grasp, exactly what Smoobu did.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e466e889a6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e466e889a6a\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"908\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-12.png\" alt=\"Image showing smoobu's referral widget\" class=\"wp-image-3903\" style=\"width:322px;height:auto\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-12.png 952w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-12-300x286.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/image-12-768x733.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral widget (Source: Cello)<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">High activation rate through FAB and in-menu integration<\/h4>\n\n\n\n<p>By incorporating a sizeable floating action button for the referral program directly into Smoobu&#8217;s user interface and menu, users could quickly discover the new referral program. This led to an activation rate of over 25%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e466e889fb3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e466e889fb3\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175612-1024x499.png\" alt=\"Image showing smoobu's referral program\" class=\"wp-image-3905\" srcset=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175612-1024x499.png 1024w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175612-300x146.png 300w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175612-768x374.png 768w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175612-1536x749.png 1536w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175612-1920x936.png 1920w, https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/Group-175612.png 1957w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Referral program embedded into smoobu (Source: smoobu)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>The result?<\/strong><\/h2>\n\n\n\n<p>Smoobu achieved impressive results through its partnership with Cello. They saw an activation rate of 25%, meaning that a significant portion of their user base became aware of the referral program. Additionally, they experienced a sharing rate of 17%, indicating that almost every 5th user actively promotes the program.<\/p>\n\n\n\n<p>Furthermore, the conversion rate from free to paid users was 54.8%, demonstrating that the referral program not only attracted new users but also successfully converted them into paying customers. This leads overall to a monthly additional revenue growth via referrals of 10%.<\/p>\n\n\n    <section data-background-color=\"pink\" class=\"section-20\">\n        <div class=\"section-bg\">\n        <\/div>\n        <div class=\"section-20__container container\">\n                <div class=\"section-header align-center width-medium clearfix\">\n        <h5 class=\"h5\">Customers<\/h5><h2 class=\"h2\">Related Stories<\/h2><p class=\"body-text-lg\">Learn more about successful Cello customers<\/p>    <\/div>\n            <div class=\"section-20__posts story-block-container js-blog-articles\">\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 29.4%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/291a31d486c63e44bd67cfc325070d927aaa630c-300x88.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=hera\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/10\/Group-26086438-1024x770.png\" alt=\"Cello made it effortless for us to launch a referral program that drives real revenue\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=hera\">\n                                Cello made it effortless for us to launch a referral program that drives real revenue                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how AI design platform Hera launched a fully automated referral program in just two &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 28.25%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/09\/Logo_Softr-300x85.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=softr\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-26086435-1024x770.png\" alt=\"Referrals bring us paying customers at one-tenth the cost of paid ads.\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=softr\">\n                                Referrals bring us paying customers at one-tenth the cost of paid ads.                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Discover how Softr used Cello to launch a referral program, converting users into customers at &#8230;                        <\/p>\n                    <\/div>\n                                    <div class=\"story-block blog-post js-blog-post is-active is-visible\">\n                                                    <div class=\"story-block__logo image js-image\">\n                                <div class=\"image__container\" style=\"padding-bottom: 44.137250061713%\">\n                                    <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/VEED-Wordmark-Regular-Clear-Space-2-300x132.png\" alt=\"\">\n                                <\/div>\n                            <\/div>\n                                                <a href=\"https:\/\/cello.so\/?customers=veed\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <div class=\"image__container\">\n                                                                <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Group-26086430-1-1024x770.png\" alt=\"Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate\">\n                            <\/div>\n                        <\/a>\n                        <h4 class=\"story-block__title h4\">\n                            <a href=\"https:\/\/cello.so\/?customers=veed\">\n                                Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate                            <\/a>\n                        <\/h4>\n                        <p class=\"story-block__excerpt text text--md\">\n                            Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate.                        <\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Smoobu, a pioneer in the B2B SaaS vacation rental management system and acquired by HomeToGo in 2020, initiated Cello&#8217;s P2P referral program to enhance their existing referral marketing strategy.<\/p>\n","protected":false},"featured_media":3433,"template":"","meta":{"_acf_changed":true,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":""},"class_list":["post-3314","customers","type-customers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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