{"id":748,"date":"2023-06-21T00:18:52","date_gmt":"2023-06-20T22:18:52","guid":{"rendered":"https:\/\/cello.so\/?page_id=748"},"modified":"2026-03-26T13:59:07","modified_gmt":"2026-03-26T12:59:07","slug":"cello-3","status":"publish","type":"page","link":"https:\/\/cello.so\/","title":{"rendered":"Home"},"content":{"rendered":"\n<section class=\"section-1a\" data-background-color=\"\">\n\t<div class=\"section-1a__container container js-inview\">\n\t\t\t\t\t<div class=\"section-1a__button-container js-inview\">\n\t\t\t\t<a href=\"https:\/\/docs.cello.so\/llm-quickstart\" target=\"_blank\" class=\"button button--special\">\n\t\t\t\t\t<svg aria-hidden=\"true\" width=\"23\" height=\"23\" viewBox=\"0 0 23 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M10.2994 4.21586C10.8366 2.64381 13.0087 2.5962 13.6456 4.07303L13.6995 4.21676L14.4245 6.33678C14.5906 6.82298 14.8591 7.2679 15.2118 7.64152C15.5645 8.01514 15.9932 8.30878 16.469 8.50262L16.664 8.57539L18.784 9.29943C20.3561 9.83662 20.4037 12.0087 18.9277 12.6457L18.784 12.6996L16.664 13.4245C16.1776 13.5905 15.7325 13.8589 15.3587 14.2116C14.9849 14.5644 14.6912 14.9931 14.4972 15.4691L14.4245 15.6631L13.7004 17.784C13.1632 19.3561 10.9911 19.4037 10.3551 17.9277L10.2994 17.784L9.57532 15.664C9.40929 15.1776 9.14087 14.7325 8.78816 14.3588C8.43545 13.985 8.00666 13.6912 7.53074 13.4973L7.3367 13.4245L5.21667 12.7004C3.64371 12.1633 3.5961 9.99113 5.07293 9.35512L5.21667 9.29943L7.3367 8.57539C7.8229 8.40925 8.26782 8.14078 8.64145 7.78808C9.01507 7.43537 9.30871 7.00665 9.50256 6.53082L9.57532 6.33678L10.2994 4.21586Z\" fill=\"currentColor\" \/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t\t<span>Integrate Cello fast with AI<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"section-1a__button-image section-1a__button-image--1\" aria-hidden=\"true\" src=\"https:\/\/cello.so\/wp-content\/themes\/cello\/assets\/images\/special-copilot.png\" alt=\"Copilot\">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"section-1a__button-image section-1a__button-image--2\" aria-hidden=\"true\" src=\"https:\/\/cello.so\/wp-content\/themes\/cello\/assets\/images\/special-claude.png\" alt=\"Claude\">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"section-1a__button-image section-1a__button-image--3\" aria-hidden=\"true\" src=\"https:\/\/cello.so\/wp-content\/themes\/cello\/assets\/images\/special-ai.png\" alt=\"AI\">\n\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"section-1a__button-image section-1a__button-image--4\" aria-hidden=\"true\" src=\"https:\/\/cello.so\/wp-content\/themes\/cello\/assets\/images\/special-1.png\" alt=\"AI\">\n\t\t\t<\/div>\n\t\t\t\t<span class=\"section-1a__headline h1 js-inview notranslate\">\n\t\t\tReferrals on Autopilot\t\t<\/span>\n\t\t<span class=\"section-1a__headline h1 mobile js-inview notranslate\">\n\t\t\tReferrals on <br \/>\r\nAutopilot\t\t<\/span>\n\t\t<div class=\"section-1a__fade\">\n\t\t\t<h1 class=\"section-1a__text text text--lg\">\n\t\t\t\tCello is the AI-powered referral platform <br \/>\r\nfor building and automating User Referral and Partner programs.\t\t\t<\/h1>\n\t\t\t<div class=\"section-1a__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"section-1a__button button button--100 button--purple\" href=\"https:\/\/cello.so\/signup\/\" target=\"\">\n\t\t\t\t\t\tGet started with referrals\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"section-1a__logos \" data-background-color=\"\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t<p class=\"section-1a__logos-heading text text--sm\">Trusted by<\/p>\n\t\t\t\t\t\t<div class=\"section-17__static\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cello.so\/customers\/typeform\/\" target=\"\" class=\"section-17__static__slide section-17__static__slide--link\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/typeform-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"section-17__static__slide__link-text\">\n\t\t\t\t\t\t\t\t\t\t\tRead\t\t\t\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 5 8\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.250516 1.25288C-0.0410782 1.00626 -0.0844369 0.56125 0.15375 0.259354C0.391964 -0.0425281 0.821806 -0.0874166 1.11341 0.159174L4.56678 3.08C4.83294 3.30512 5 3.63482 5 4C5 4.36518 4.83294 4.69488 4.56678 4.92L1.11341 7.84082C0.821806 8.08742 0.391964 8.04253 0.15375 7.74065C-0.084437 7.43875 -0.0410783 6.99374 0.250515 6.74712L3.49792 4L0.250516 1.25288Z\" fill=\"currentColor\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/ideogram-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cello.so\/customers\/smoobu\/\" target=\"\" class=\"section-17__static__slide section-17__static__slide--link\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/hometogo-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"section-17__static__slide__link-text\">\n\t\t\t\t\t\t\t\t\t\t\tRead\t\t\t\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 5 8\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.250516 1.25288C-0.0410782 1.00626 -0.0844369 0.56125 0.15375 0.259354C0.391964 -0.0425281 0.821806 -0.0874166 1.11341 0.159174L4.56678 3.08C4.83294 3.30512 5 3.63482 5 4C5 4.36518 4.83294 4.69488 4.56678 4.92L1.11341 7.84082C0.821806 8.08742 0.391964 8.04253 0.15375 7.74065C-0.084437 7.43875 -0.0410783 6.99374 0.250515 6.74712L3.49792 4L0.250516 1.25288Z\" fill=\"currentColor\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/riverside-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/miro-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/descript-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cello.so\/customers\/tldv\/\" target=\"\" class=\"section-17__static__slide section-17__static__slide--link\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/tldv-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"section-17__static__slide__link-text\">\n\t\t\t\t\t\t\t\t\t\t\tRead\t\t\t\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 5 8\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.250516 1.25288C-0.0410782 1.00626 -0.0844369 0.56125 0.15375 0.259354C0.391964 -0.0425281 0.821806 -0.0874166 1.11341 0.159174L4.56678 3.08C4.83294 3.30512 5 3.63482 5 4C5 4.36518 4.83294 4.69488 4.56678 4.92L1.11341 7.84082C0.821806 8.08742 0.391964 8.04253 0.15375 7.74065C-0.084437 7.43875 -0.0410783 6.99374 0.250515 6.74712L3.49792 4L0.250516 1.25288Z\" fill=\"currentColor\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/neotaste-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cello.so\/customers\/join\/\" target=\"\" class=\"section-17__static__slide section-17__static__slide--link\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/join-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"section-17__static__slide__link-text\">\n\t\t\t\t\t\t\t\t\t\t\tRead\t\t\t\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 5 8\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.250516 1.25288C-0.0410782 1.00626 -0.0844369 0.56125 0.15375 0.259354C0.391964 -0.0425281 0.821806 -0.0874166 1.11341 0.159174L4.56678 3.08C4.83294 3.30512 5 3.63482 5 4C5 4.36518 4.83294 4.69488 4.56678 4.92L1.11341 7.84082C0.821806 8.08742 0.391964 8.04253 0.15375 7.74065C-0.084437 7.43875 -0.0410783 6.99374 0.250515 6.74712L3.49792 4L0.250516 1.25288Z\" fill=\"currentColor\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/pleo-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/smallpdf-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cello.so\/customers\/plancraft\/\" target=\"\" class=\"section-17__static__slide section-17__static__slide--link\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/plancraft-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"section-17__static__slide__link-text\">\n\t\t\t\t\t\t\t\t\t\t\tRead\t\t\t\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 5 8\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.250516 1.25288C-0.0410782 1.00626 -0.0844369 0.56125 0.15375 0.259354C0.391964 -0.0425281 0.821806 -0.0874166 1.11341 0.159174L4.56678 3.08C4.83294 3.30512 5 3.63482 5 4C5 4.36518 4.83294 4.69488 4.56678 4.92L1.11341 7.84082C0.821806 8.08742 0.391964 8.04253 0.15375 7.74065C-0.084437 7.43875 -0.0410783 6.99374 0.250515 6.74712L3.49792 4L0.250516 1.25288Z\" fill=\"currentColor\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cello.so\/customers\/veed\/\" target=\"\" class=\"section-17__static__slide section-17__static__slide--link\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/veed-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"section-17__static__slide__link-text\">\n\t\t\t\t\t\t\t\t\t\t\tRead\t\t\t\t\t\t\t\t\t\t\t<svg viewBox=\"0 0 5 8\" fill=\"none\">\n\t\t\t\t\t\t\t\t\t\t\t\t<path d=\"M0.250516 1.25288C-0.0410782 1.00626 -0.0844369 0.56125 0.15375 0.259354C0.391964 -0.0425281 0.821806 -0.0874166 1.11341 0.159174L4.56678 3.08C4.83294 3.30512 5 3.63482 5 4C5 4.36518 4.83294 4.69488 4.56678 4.92L1.11341 7.84082C0.821806 8.08742 0.391964 8.04253 0.15375 7.74065C-0.084437 7.43875 -0.0410783 6.99374 0.250515 6.74712L3.49792 4L0.250516 1.25288Z\" fill=\"currentColor\" \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/svg>\n\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__static__slide\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/gitkraken-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"section-17__moving swiper swiper-no-swiping js-marquee-swiper js-inview\" data-marquee-speed=\"2750\" data-marquee-direction=\"right\">\n\t\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/typeform-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/ideogram-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/hometogo-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/riverside-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/miro-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/descript-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/tldv-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/neotaste-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/join-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/pleo-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/smallpdf-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/plancraft-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/veed-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/gitkraken-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/typeform-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/ideogram-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/hometogo-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/riverside-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/miro-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/descript-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/tldv-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/neotaste-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/join-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/pleo-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/smallpdf-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/plancraft-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/veed-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"section-17__moving__slide swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/11\/gitkraken-logo.svg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"section-1a__video-container js-inview\">\n\t\t<div class=\"section-bg js-inview\"><\/div>\n\t\t<div class=\"section-1a__fade container\">\n\t\t\t<div class=\"section-1a__video video border-radius shadow-card\">\n\t\t\t\t<video class=\"video__preview js-video\" muted loop playsinline poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/CelloV5.jpg\">\n\t\t\t\t\t<source src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/CelloV5.mp4\" type=\"video\/mp4\">\n\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t<video class=\"video__full js-full-video\">\n\t\t\t\t\t\t<source src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/CelloV5.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t<\/video>\n\t\t\t\t\t<button class=\"video__button js-video-button button button--white\">\n\t\t\t\t\t\t<span>Watch with sound<\/span>\n\t\t\t\t\t\t<svg class=\"icon--not-pressed\" aria-hidden=\"true\" focusable=\"false\">\n\t\t\t\t\t\t\t<use xlink:href=\"#plyr-play\"><\/use>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"section-36-wrapper\">\n  <section class=\"section-36 js-value-horizontal\" data-background-color=\"purple\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"section-36__header container\">\n          <div class=\"section-header align-center width-medium clearfix\">\n        <h2 class=\"h2\">Referrals that look like you, <br \/>\r\npowered by us<\/h2><p class=\"body-text-lg\">The All-in-One referral platform, seamlessly integrated &#038; enterprise-ready<\/p>    <\/div>\n    <\/div>\n\n    <div class=\"section-36__container section-36__container--slides container\">\n      <div class=\"section-36__slides js-value-horizontal-slides\">\n                  <div class=\"section-36__slide js-value-horizontal-slide\">\n            <div class=\"section-36__slide__content\">\n              <svg width=\"40\" height=\"41\" fill=\"none\"><path d=\"M24.334 28.53L32 20.864l-7.666-7.667 2.333-2.333 10 10-10 10-2.334-2.334zm-8.667 0L8 20.864l7.667-7.667-2.333-2.333-10 10 10 10 2.333-2.334z\" fill=\"#704EF1\" stroke=\"#704EF1\"\/><\/svg>                              <h4 class=\" section-36__slide__heading h4\">\n                  All-In-One Referral Platform                <\/h4>\n                                            <p class=\"section-36__slide__text text text--md\">\n                  Unlock the power of referrals with a single platform for both user and partner programs. No more juggling multiple tools\u2014Cello seamlessly integrates peer-to-peer and partner-driven referrals to maximize growth.                <\/p>\n                          <\/div>\n            <div class=\"section-36__slide__video border-radius\">\n              <video\n                muted\n                loop\n\n                playsinline\n                preload=\"metadata\"\n                class=\"js-value-horizontal-video\">\n                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/All-In-One-Referral-Platform-compressed.mp4\" type=\"video\/mp4\">\n                <!-- Add WebM source for better performance -->\n                              <\/video>\n            <\/div>\n          <\/div>\n                  <div class=\"section-36__slide js-value-horizontal-slide\">\n            <div class=\"section-36__slide__content\">\n              <svg width=\"40\" height=\"41\" fill=\"none\"><path d=\"M33.333 4.197H6.667V7.53l9.683 7.267c-6.117 2.017-9.45 8.617-7.434 14.733a11.66 11.66 0 0014.734 7.434c6.117-2.017 9.45-8.6 7.433-14.734-1.166-3.516-3.916-6.283-7.433-7.433l9.683-7.267V4.197zM24.9 33.364L20 30.497l-4.9 2.867 1.3-5.55-4.317-3.734 5.684-.483L20 18.364l2.233 5.233 5.683.483-4.316 3.734 1.3 5.55z\" fill=\"#704EF1\"\/><\/svg>                              <h4 class=\" section-36__slide__heading h4\">\n                  In-Product Integration                <\/h4>\n                                            <p class=\"section-36__slide__text text text--md\">\n                  Embed referrals directly into your product with just a few lines of code. Cello makes it effortless for users to share and recommend your product at the perfect moment\u2014boosting engagement and driving organic growth.                <\/p>\n                          <\/div>\n            <div class=\"section-36__slide__video border-radius\">\n              <video\n                muted\n                loop\n\n                playsinline\n                preload=\"metadata\"\n                class=\"js-value-horizontal-video\">\n                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/In-Product-Integration-5-compressed.mp4\" type=\"video\/mp4\">\n                <!-- Add WebM source for better performance -->\n                              <\/video>\n            <\/div>\n          <\/div>\n                  <div class=\"section-36__slide js-value-horizontal-slide\">\n            <div class=\"section-36__slide__content\">\n              <svg width=\"40\" height=\"41\" fill=\"none\"><path d=\"M30 27.664c-1.267 0-2.4.5-3.267 1.283L14.85 22.03c.083-.383.15-.766.15-1.166 0-.4-.067-.784-.15-1.167l11.75-6.85a4.978 4.978 0 006.935-.114A5 5 0 1025 9.197c0 .4.067.783.15 1.167l-11.75 6.85a4.978 4.978 0 00-6.936.114A5 5 0 0010 25.864c1.317 0 2.5-.517 3.4-1.35l11.867 6.916a4.73 4.73 0 00-.134 1.1c0 2.684 2.184 4.85 4.867 4.85s4.867-2.166 4.867-4.85A4.867 4.867 0 0030 27.664z\" fill=\"#704EF1\" stroke=\"#704EF1\" stroke-width=\"1.667\"\/><\/svg>                              <h4 class=\" section-36__slide__heading h4\">\n                  Enterprise Readiness                <\/h4>\n                                            <p class=\"section-36__slide__text text text--md\">\n                  Built for scale, designed for trust. Cello is fully GDPR &#038; CCPA compliant, featuring automated fraud detection, instant payouts, and seamless tax compliance\u2014so you can focus on growth, worry-free.                <\/p>\n                          <\/div>\n            <div class=\"section-36__slide__video border-radius\">\n              <video\n                muted\n                loop\n\n                playsinline\n                preload=\"metadata\"\n                class=\"js-value-horizontal-video\">\n                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/Business-Readiness-3-compressed.mp4\" type=\"video\/mp4\">\n                <!-- Add WebM source for better performance -->\n                              <\/video>\n            <\/div>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n\n\n<section class=\"section-4\" data-background-color=\"white\">\n    <div class=\"section-bg\">\n    <\/div>\n    <div class=\"container\">\n            <div class=\"section-header align-center width-medium clearfix\">\n        <h2 class=\"h2\">The power of <strong>user-led growth<\/strong><\/h2>    <\/div>\n        <div class=\"section-4__numbers\">\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span>~<\/span><span class=\"js-number\" data-target=\"4\">0<\/span><span>h<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>dev time needed<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"18.5\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>avg. free-to-paid conversion rate<\/span>\n                    <\/p>\n                <\/div>\n                            <div class=\"number\">\n                    <p class=\"number__no\">\n                        <span class=\"js-number\" data-target=\"12\">0<\/span><span>%<\/span>                    <\/p>\n                    <p class=\"number__text text text--sm\">\n                        <span>avg. annual user-to-customer <br>conversion rate<\/span>\n                    <\/p>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"section-34\" data-background-color=\"\">\n  <div class=\"section-bg\">\n  <\/div>\n  <div class=\"section-34__container container\">\n        <div class=\"section-header align-center width-auto clearfix\">\n        <h2 class=\"h2\">Don\u2019t just take our word for it<\/h2><p class=\"body-text-lg\">Hear from our delighted customers about their\u2028experience using Cello.<\/p>    <\/div>\n    <div class=\"section-34__testimonials swiper js-testimonials-swiper js-images-container\">\n      <div class=\"swiper-wrapper\">\n                  <div class=\"section-34__testimonials__slide swiper-slide\">\n            <div class=\"section-34__testimonials__slide__image image border-radius\">\n              <div class=\"image__container\">\n                                <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/10\/Frame-1000004149-1024x770.png\" alt=\"\">\n              <\/div>\n            <\/div>\n            <div class=\"section-34__testimonials__slide__content border-radius\">\n              <p class=\"section-34__testimonials__slide__text h3\">\n                \u201cSuper fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them\u201d              <\/p>\n              <div class=\"section-34__testimonials__slide__bottom-wrapper\">\n                                  <div class=\"section-34__testimonials__slide__logo image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 41.085271317829%\">\n                      <img width=\"258\" height=\"106\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/tldv-logo-dark-1-e1730191613463.png\" alt=\"\">\n                    <\/div>\n                  <\/div>\n                                <div class=\"section-34__testimonials__slide__bottom text text--sm\">\n                  <p class=\"section-34__testimonials__slide__author\">\n                    Raphael Allstadt, Co-Founder &#038; CEO                  <\/p>\n                                      <a class=\"section-34__testimonials__slide__link\" target=\"\" href=\"https:\/\/cello.so\/customers\/tldv\/\" aria-label=\"Learn more about tl;dv&#039;s success story\">\n                      <span>Learn more about tl;dv&#8217;s success story<\/span>\n                      <svg width=\"16\" height=\"17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M5.672 12.842L9.47 9.295a.611.611 0 000-.906l-3.8-3.547\" stroke=\"#704EF1\" stroke-width=\"1.5\" \/>\n                      <\/svg>\n                    <\/a>\n                                  <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"section-34__testimonials__slide swiper-slide\">\n            <div class=\"section-34__testimonials__slide__image image border-radius\">\n              <div class=\"image__container\">\n                                <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/10\/Group-26086410-1-1024x770.png\" alt=\"\">\n              <\/div>\n            <\/div>\n            <div class=\"section-34__testimonials__slide__content border-radius\">\n              <p class=\"section-34__testimonials__slide__text h3\">\n                &#8220;We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop.&#8221;              <\/p>\n              <div class=\"section-34__testimonials__slide__bottom-wrapper\">\n                                  <div class=\"section-34__testimonials__slide__logo image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 33.554817275748%\">\n                      <img width=\"301\" height=\"101\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/08\/typeform-logo-dark.png\" alt=\"\">\n                    <\/div>\n                  <\/div>\n                                <div class=\"section-34__testimonials__slide__bottom text text--sm\">\n                  <p class=\"section-34__testimonials__slide__author\">\n                    Linus Hallberg, Senior Product Manager                  <\/p>\n                                      <a class=\"section-34__testimonials__slide__link\" target=\"\" href=\"https:\/\/cello.so\/customers\/typeform\/\" aria-label=\"Learn more about Typeform&#039;s success story\">\n                      <span>Learn more about Typeform&#8217;s success story<\/span>\n                      <svg width=\"16\" height=\"17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M5.672 12.842L9.47 9.295a.611.611 0 000-.906l-3.8-3.547\" stroke=\"#704EF1\" stroke-width=\"1.5\" \/>\n                      <\/svg>\n                    <\/a>\n                                  <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"section-34__testimonials__slide swiper-slide\">\n            <div class=\"section-34__testimonials__slide__image image border-radius\">\n              <div class=\"image__container\">\n                                <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/04\/Group-26086430-2-1024x770.png\" alt=\"Anthony Veed\">\n              <\/div>\n            <\/div>\n            <div class=\"section-34__testimonials__slide__content border-radius\">\n              <p class=\"section-34__testimonials__slide__text h3\">\n                &#8220;Cello boosted our referral program with their integrations, automated payouts, and smart notifications.&#8221;              <\/p>\n              <div class=\"section-34__testimonials__slide__bottom-wrapper\">\n                                  <div class=\"section-34__testimonials__slide__logo image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 44.137250061713%\">\n                      <img width=\"1024\" height=\"452\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/02\/VEED-Wordmark-Regular-Clear-Space-2-1024x452.png\" alt=\"\">\n                    <\/div>\n                  <\/div>\n                                <div class=\"section-34__testimonials__slide__bottom text text--sm\">\n                  <p class=\"section-34__testimonials__slide__author\">\n                    Anthony Hanbury-Williams, Growth Lead                  <\/p>\n                                      <a class=\"section-34__testimonials__slide__link\" target=\"\" href=\"https:\/\/cello.so\/customers\/veed\/\" aria-label=\"Learn more about veed&#039;s success story\">\n                      <span>Learn more about veed&#8217;s success story<\/span>\n                      <svg width=\"16\" height=\"17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M5.672 12.842L9.47 9.295a.611.611 0 000-.906l-3.8-3.547\" stroke=\"#704EF1\" stroke-width=\"1.5\" \/>\n                      <\/svg>\n                    <\/a>\n                                  <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n                  <div class=\"section-34__testimonials__slide swiper-slide\">\n            <div class=\"section-34__testimonials__slide__image image border-radius\">\n              <div class=\"image__container\">\n                                <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/Bildschirmfoto-2024-07-10-um-09.39.47.png\" alt=\"patrick andrae\">\n              <\/div>\n            <\/div>\n            <div class=\"section-34__testimonials__slide__content border-radius\">\n              <p class=\"section-34__testimonials__slide__text h3\">\n                &#8220;Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!&#8221;              <\/p>\n              <div class=\"section-34__testimonials__slide__bottom-wrapper\">\n                                  <div class=\"section-34__testimonials__slide__logo image\">\n                    <div class=\"image__container\" style=\"padding-bottom: 52.919708029197%\">\n                      <img width=\"274\" height=\"145\" class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/08\/image-431-1.png\" alt=\"\">\n                    <\/div>\n                  <\/div>\n                                <div class=\"section-34__testimonials__slide__bottom text text--sm\">\n                  <p class=\"section-34__testimonials__slide__author\">\n                    Patrick Andrae, CEO                  <\/p>\n                                      <a class=\"section-34__testimonials__slide__link\" target=\"\" href=\"https:\/\/cello.so\/customers\/smoobu\/\" aria-label=\"Learn more about Smoobu&#039;s success story\">\n                      <span>Learn more about Smoobu&#8217;s success story<\/span>\n                      <svg width=\"16\" height=\"17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M5.672 12.842L9.47 9.295a.611.611 0 000-.906l-3.8-3.547\" stroke=\"#704EF1\" stroke-width=\"1.5\" \/>\n                      <\/svg>\n                    <\/a>\n                                  <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n              <\/div>\n      <div class=\"section-34__testimonials__button section-34__testimonials__button--prev js-swiper-button-prev\">\n        <svg width=\"40\" height=\"40\" fill=\"none\">\n          <circle fill=\"#fff\" cx=\"20\" cy=\"20.163\" r=\"19.5\" transform=\"rotate(90 20 20.163)\" stroke=\"#000\" stroke-opacity=\".2\" \/>\n          <path d=\"M22 16.163l-3.799 3.546a.611.611 0 000 .907L22 24.163\" stroke=\"#252525\" stroke-width=\"1.5\" \/>\n        <\/svg>\n      <\/div>\n      <div class=\"section-34__testimonials__button section-34__testimonials__button--next js-swiper-button-next\">\n        <svg width=\"40\" height=\"40\" fill=\"none\">\n          <circle fill=\"#fff\" cx=\"20\" cy=\"20.163\" r=\"19.5\" transform=\"rotate(-90 20 20.163)\" stroke=\"#000\" stroke-opacity=\".2\" \/>\n          <path d=\"M18 24.163l3.799-3.547a.611.611 0 000-.907L18 16.163\" stroke=\"#252525\" stroke-width=\"1.5\" \/>\n        <\/svg>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"section-5 js-how-it-works\">\n    <div class=\"container\">\n        <h2 class=\"section-5__heading h2\">\n            How it works\n        <\/h2>\n        <p class=\"section-5__text text\">\n            Setting up a referral program used to be messy\u2014not anymore        <\/p>\n        <div class=\"how-it-works\">\n            <div class=\"how-it-works__list\">\n                <p class=\"how-it-works__list__heading\">How it works\n<\/p>\n                <ul>\n                                            <li data-index=\"0\">\n                            <a href=\"#hiw-0\">Integration<\/a>\n                        <\/li>\n                                            <li data-index=\"1\">\n                            <a href=\"#hiw-1\">Sharing<\/a>\n                        <\/li>\n                                            <li data-index=\"2\">\n                            <a href=\"#hiw-2\">Rewards<\/a>\n                        <\/li>\n                                            <li data-index=\"3\">\n                            <a href=\"#hiw-3\">Management<\/a>\n                        <\/li>\n                                            <li data-index=\"4\">\n                            <a href=\"#hiw-4\">Integrates<\/a>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n            <div class=\"how-it-works__items\">\n                <div>\n                                            <div class=\"item__content\" data-index=\"0\" id=\"hiw-0\">\n                                                        <video class=\"js-video\" muted loop playsinline poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_21_cello_integration.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_21_cello_integration.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                            <svg viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M14.6 16.763l4.6-4.6-4.6-4.6 1.4-1.4 6 6-6 6-1.4-1.4zm-5.2 0l-4.6-4.6 4.6-4.6-1.4-1.4-6 6 6 6 1.4-1.4z\" fill=\"currentColor\" stroke=\"currentColor\"\/><\/svg>                            <h4 class=\"h2\">Seamless Integration in a snap<\/h4>\n                            <p>Make sharing available inside your product fast and hassle-free. We do all the heavy lifting with billing, payouts, and administration.<\/p>\n                        <\/div>\n                                            <div class=\"item__content\" data-index=\"1\" id=\"hiw-1\">\n                                                        <video class=\"js-video\" muted loop playsinline poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_23_cello_sharing.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_23_cello_sharing.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                            <svg viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M18 16.243c-.76 0-1.44.3-1.96.77l-7.13-4.15c.05-.23.09-.46.09-.7 0-.24-.04-.47-.09-.7l7.05-4.11a2.987 2.987 0 004.161-.07A3 3 0 1015 5.164c0 .24.04.47.09.7l-7.05 4.11a2.987 2.987 0 00-4.161.068A3 3 0 006 15.163c.79 0 1.5-.31 2.04-.81l7.12 4.15c-.05.21-.08.43-.08.66 0 1.61 1.31 2.91 2.92 2.91a2.915 2.915 0 100-5.83v0z\" fill=\"currentColor\" stroke=\"currentColor\"\/><circle cx=\"6\" cy=\"12.163\" r=\"4\" fill=\"currentColor\"\/><circle cx=\"18\" cy=\"5.163\" r=\"4\" fill=\"currentColor\"\/><circle cx=\"18\" cy=\"19.163\" r=\"4\" fill=\"currentColor\"\/><\/svg>                            <h4 class=\"h2\">Simple frictionless sharing<\/h4>\n                            <p>Multiple sharing options and auto-generated landing pages make it easy for your users to share in any channel.<\/p>\n                        <\/div>\n                                            <div class=\"item__content\" data-index=\"2\" id=\"hiw-2\">\n                                                        <video class=\"js-video\" muted loop playsinline poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_23_cello_rewards.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_23_cello_rewards.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                            <svg viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M20 2.163H4v2l5.81 4.36a7.004 7.004 0 00-4.46 8.84 6.996 6.996 0 008.84 4.46 7 7 0 000-13.3L20 4.163v-2zm-5.06 17.5L12 17.943l-2.94 1.72.78-3.33-2.59-2.24 3.41-.29 1.34-3.14 1.34 3.14 3.41.29-2.59 2.24.78 3.33z\" fill=\"currentColor\"\/><\/svg>                            <h4 class=\"h2\">Flexible, automated rewards<\/h4>\n                            <p>Integrates directly with Stripe and other payment providers\u2014fully automated attribution &#038; success-based payouts.<\/p>\n                        <\/div>\n                                            <div class=\"item__content\" data-index=\"3\" id=\"hiw-3\">\n                                                        <video class=\"js-video\" muted loop playsinline poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_21_cello_management.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_21_cello_management.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                            <svg viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M3 22.163v-14h4v14H3zm7 0v-20h4v20h-4zm7 0v-8h4v8h-4z\" fill=\"currentColor\" stroke=\"currentColor\"\/><\/svg>                            <h4 class=\"h2\">Management and performance tools<\/h4>\n                            <p>A powerful platform to track performance in real-time. It makes proving program ROI a breeze.<\/p>\n                        <\/div>\n                                            <div class=\"item__content\" data-index=\"4\" id=\"hiw-4\">\n                                                        <video class=\"js-video\" muted loop playsinline poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_21_cello_integrates.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_21_cello_integrates.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                            <svg viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M20.5 11.163H19v-4a2 2 0 00-2-2h-4v-1.5a2.5 2.5 0 00-5 0v1.5H4a2 2 0 00-2 2v3.8h1.5c1.5 0 2.7 1.2 2.7 2.7 0 1.5-1.2 2.7-2.7 2.7H2v3.8a2 2 0 002 2h3.8v-1.5c0-1.5 1.2-2.7 2.7-2.7 1.5 0 2.7 1.2 2.7 2.7v1.5H17a2 2 0 002-2v-4h1.5a2.5 2.5 0 000-5z\" fill=\"currentColor\"\/><path fill=\"currentColor\" d=\"M2 5.163h4v4H2zM15 5.163h4v4h-4zM15 18.163h4v4h-4zM2 18.163h4v4H2z\"\/><\/svg>                            <h4 class=\"h2\">Integrates with your existing tools<\/h4>\n                            <p>A secure, enterprise-ready platform that integrates with your CRM and RevOps tools.<\/p>\n                        <\/div>\n                                    <\/div>\n                <div class=\"images\">\n                                            <div>\n                                                        <video muted playsinline data-index=\"0\" poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_21_cello_integration.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_21_cello_integration.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                        <\/div>\n                                            <div>\n                                                        <video muted playsinline data-index=\"1\" poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_23_cello_sharing.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_23_cello_sharing.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                        <\/div>\n                                            <div>\n                                                        <video muted playsinline data-index=\"2\" poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_23_cello_rewards.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_23_cello_rewards.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                        <\/div>\n                                            <div>\n                                                        <video muted playsinline data-index=\"3\" poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_21_cello_management.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_21_cello_management.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                        <\/div>\n                                            <div>\n                                                        <video muted playsinline data-index=\"4\" poster=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/01\/2022_09_21_cello_integrates.jpg\">\n                                <source src=\"https:\/\/cello.so\/wp-content\/uploads\/2022\/10\/2022_09_21_cello_integrates.mp4\" type=\"video\/mp4\">\n                            <\/video>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section class=\"section-33\" data-background-color=\"\">\n  <div class=\"section-bg\"><\/div>\n  <div class=\"container\">\n    <div class=\"section-33__header\">\n          <div class=\"section-header align-center width-auto clearfix\">\n        <h2 class=\"h2\">Backed by enterprise- <br \/>\r\ngrade security and scale<\/h2><p class=\"body-text-lg\">Cello puts privacy and security first. The safest way to integrate a referral program.<\/p>    <\/div>\n      <div class=\"section-33__badges\">\n                              <div class=\"section-33__badges__image image js-image\">\n              <div class=\"image__container\" style=\"padding-bottom: 67.948717948718%\">\n                <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/05\/Group-175672.jpg\" alt=\"\">\n              <\/div>\n            <\/div>\n                                        <div class=\"section-33__badges__image image js-image\">\n              <div class=\"image__container\" style=\"padding-bottom: 67.307692307692%\">\n                <img class=\"image__image\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/cello-producthunt.png\" alt=\"\">\n              <\/div>\n            <\/div>\n                        <\/div>\n    <\/div>\n    <ul class=\"section-33__list\">\n              <li class=\"section-33__list__item\">\n          <h4 class=\"section-33__list__title h5\">\n            <svg width=\"24\" height=\"24\" fill=\"none\">\n              <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 24A12 12 0 1012-.002 12 12 0 0012 24zm-.31-7.147l6.667-8-2.048-1.706-5.733 6.878-2.967-2.968-1.885 1.886 4 4 1.032 1.032.935-1.122z\" fill=\"#60C553\" \/>\n            <\/svg>\n            <strong>GDPR &#038; CCPA compliance<\/strong>\n          <\/h4>\n          <div class=\"section-33__list__text text text--sm\">\n            <p>Deploy a referral program anywhere in the world\u2014<!-- notionvc: 372b7b97-3c3c-4d75-b12a-996a62979cdd -->let us handle data privacy with local laws.<\/p>\n          <\/div>\n        <\/li>\n              <li class=\"section-33__list__item\">\n          <h4 class=\"section-33__list__title h5\">\n            <svg width=\"24\" height=\"24\" fill=\"none\">\n              <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 24A12 12 0 1012-.002 12 12 0 0012 24zm-.31-7.147l6.667-8-2.048-1.706-5.733 6.878-2.967-2.968-1.885 1.886 4 4 1.032 1.032.935-1.122z\" fill=\"#60C553\" \/>\n            <\/svg>\n            <strong>Tax &#038; KYC compliance<\/strong>\n          <\/h4>\n          <div class=\"section-33__list__text text text--sm\">\n            <p>Cello collaborates with internationally renowned tax lawyers to provide expert tax advice.<\/p>\n          <\/div>\n        <\/li>\n              <li class=\"section-33__list__item\">\n          <h4 class=\"section-33__list__title h5\">\n            <svg width=\"24\" height=\"24\" fill=\"none\">\n              <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12 24A12 12 0 1012-.002 12 12 0 0012 24zm-.31-7.147l6.667-8-2.048-1.706-5.733 6.878-2.967-2.968-1.885 1.886 4 4 1.032 1.032.935-1.122z\" fill=\"#60C553\" \/>\n            <\/svg>\n            <strong>SOC-II (coming soon)<\/strong>\n          <\/h4>\n          <div class=\"section-33__list__text text text--sm\">\n            <p>We adhere to SOC-II security standards, to learn more request here <a href=\"mailto:support@cello.so\">support@cello.so<\/a><\/p>\n          <\/div>\n        <\/li>\n          <\/ul>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section-3\">\n  <div class=\"container\">\n        <div class=\"section-header align-center width-auto clearfix\">\n        <h2 class=\"h2\">Cello Resources<\/h2><p class=\"body-text-lg\">Become an expert on user-led growth. <\/p>    <\/div>\n\n          <div class=\"section-3__stories js-resources-swiper-container\">\n        <div class=\"section-3__stories__content swiper js-resources-swiper swiper-no-swiping\">\n          <div class=\"swiper-wrapper\">\n                          <div class=\"section-3__story swiper-slide\">\n                <ul class=\"section-3__story__categories h5\">\n                  <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                <\/ul>\n                <h2 class=\"section-3__story__title h2\">\n                  <a href=\"https:\/\/cello.so\/?p=1404\">Complete Guide to your B2B Referral Program<\/a>\n                <\/h2>\n                <p class=\"section-3__story__excerpt text text--md\">\n                  Want to get started with B2B referrals? Check out our complete guide to your B2B referral &#8230;                <\/p>\n                <a class=\"button button--purple\" href=\"https:\/\/cello.so\/?p=1404\">\n                  Read more<span class=\"u-visually-hidden\"> about Complete Guide to your B2B Referral Program<\/span>\n                <\/a>\n              <\/div>\n                          <div class=\"section-3__story swiper-slide\">\n                <ul class=\"section-3__story__categories h5\">\n                  <li>Blog<span class=\"dot\">\u2022<\/span><\/li>                <\/ul>\n                <h2 class=\"section-3__story__title h2\">\n                  <a href=\"https:\/\/cello.so\/?p=1294\">B2B Referral Program KPIs (2023)<\/a>\n                <\/h2>\n                <p class=\"section-3__story__excerpt text text--md\">\n                  Dive into the world of B2B referral program KPIs &#038; benchmarks. Explore successful program &#8230;                <\/p>\n                <a class=\"button button--purple\" href=\"https:\/\/cello.so\/?p=1294\">\n                  Read more<span class=\"u-visually-hidden\"> about B2B Referral Program KPIs (2023)<\/span>\n                <\/a>\n              <\/div>\n                          <div class=\"section-3__story swiper-slide\">\n                <ul class=\"section-3__story__categories h5\">\n                  <li>Blog<span class=\"dot\">\u2022<\/span><\/li>                <\/ul>\n                <h2 class=\"section-3__story__title h2\">\n                  <a href=\"https:\/\/cello.so\/?p=802\">B2B Referral Program Examples<\/a>\n                <\/h2>\n                <p class=\"section-3__story__excerpt text text--md\">\n                  Uncover B2B referral program examples and learn from best practices how other companies utilize &#8230;                <\/p>\n                <a class=\"button button--purple\" href=\"https:\/\/cello.so\/?p=802\">\n                  Read more<span class=\"u-visually-hidden\"> about B2B Referral Program Examples<\/span>\n                <\/a>\n              <\/div>\n                      <\/div>\n          <div class=\"section-3__stories__button section-3__stories__button--prev js-swiper-button-prev\">\n            <svg width=\"40\" height=\"40\" fill=\"none\">\n              <circle fill=\"#fff\" cx=\"20\" cy=\"20.163\" r=\"19.5\" transform=\"rotate(90 20 20.163)\" stroke=\"#000\" stroke-opacity=\".2\" \/>\n              <path d=\"M22 16.163l-3.799 3.546a.611.611 0 000 .907L22 24.163\" stroke=\"#252525\" stroke-width=\"1.5\" \/>\n            <\/svg>\n          <\/div>\n          <div class=\"section-3__stories__button section-3__stories__button--next js-swiper-button-next\">\n            <svg width=\"40\" height=\"40\" fill=\"none\">\n              <circle fill=\"#fff\" cx=\"20\" cy=\"20.163\" r=\"19.5\" transform=\"rotate(-90 20 20.163)\" stroke=\"#000\" stroke-opacity=\".2\" \/>\n              <path d=\"M18 24.163l3.799-3.547a.611.611 0 000-.907L18 16.163\" stroke=\"#252525\" stroke-width=\"1.5\" \/>\n            <\/svg>\n          <\/div>\n        <\/div>\n        <div class=\"section-3__stories__images\">\n          <div class=\"swiper js-resources-images-swiper swiper-no-swiping\">\n            <div class=\"swiper-wrapper\">\n                              <a href=\"https:\/\/cello.so\/?p=1404\" class=\"section-3__image swiper-slide border-radius image\" aria-label=\"Read article: Complete Guide to your B2B Referral Program\">\n                  <div class=\"image__container\">\n                                        <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/Group-26086198-1024x779.png\" alt=\"Complete Guide to your B2B Referral Program\">\n                  <\/div>\n                <\/a>\n                              <a href=\"https:\/\/cello.so\/?p=1294\" class=\"section-3__image swiper-slide border-radius image\" aria-label=\"Read article: B2B Referral Program KPIs (2023)\">\n                  <div class=\"image__container\">\n                                        <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/08\/Group-175653-2-1024x581.png\" alt=\"B2B Referral Program KPIs (2023)\">\n                  <\/div>\n                <\/a>\n                              <a href=\"https:\/\/cello.so\/?p=802\" class=\"section-3__image swiper-slide border-radius image\" aria-label=\"Read article: B2B Referral Program Examples\">\n                  <div class=\"image__container\">\n                                        <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/06\/Group-175654-1-1024x586.png\" alt=\"B2B Referral Program Examples\">\n                  <\/div>\n                <\/a>\n                          <\/div>\n          <\/div>\n\n          <div class=\"section-3__stories__ghost swiper js-resources-ghost-swiper swiper-no-swiping\">\n            <div class=\"swiper-wrapper\">\n                              <a class=\"section-3__image swiper-slide border-radius image\" aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\">\n                  <div class=\"image__container\">\n                                        <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/Group-26086198-1024x779.png\" alt=\"Complete Guide to your B2B Referral Program\">\n                  <\/div>\n                <\/a>\n                              <a class=\"section-3__image swiper-slide border-radius image\" aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\">\n                  <div class=\"image__container\">\n                                        <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/08\/Group-175653-2-1024x581.png\" alt=\"B2B Referral Program KPIs (2023)\">\n                  <\/div>\n                <\/a>\n                              <a class=\"section-3__image swiper-slide border-radius image\" aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\">\n                  <div class=\"image__container\">\n                                        <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/06\/Group-175654-1-1024x586.png\" alt=\"B2B Referral Program Examples\">\n                  <\/div>\n                <\/a>\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    \n          <hr class=\"section-3__hr\">\n\n\n      <div class=\"section-3__updates-header\">\n                          <a class=\"text text--sm\" target=\"\" href=\"https:\/\/cello.so\/resources\/\">\n            See all articles >          <\/a>\n              <\/div>\n\n      <div class=\"section-3__updates js-blog-articles swiper js-updates-swiper\">\n        <div class=\"swiper-wrapper\">\n\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=11287\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: The untapped channel across GTM strategies for B2B SaaS: User Referrals\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/Frame-1000004131-2.png\" alt=\"The untapped channel across GTM strategies for B2B SaaS: User Referrals\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=11287\">\n                    The untapped channel across GTM strategies for B2B SaaS: User Referrals                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Discover actionable tips &#038; the complete process to launch your own influencer referral program                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=12074\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: 7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/12\/Frame-1000004143.png\" alt=\"7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=12074\">\n                    7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Learn how to set the right incentives for B2B SaaS user referral programs                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=11378\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Building a habit &#8211; Interplay between product &amp; UX for successful B2B user referral program adoption\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/09\/Frame-1000004132-2.png\" alt=\"Building a habit &#8211; Interplay between product &amp; UX for successful B2B user referral program adoption\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=11378\">\n                    Building a habit &#8211; Interplay between product &amp; UX for successful B2B user referral program adoption                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Discover actionable tips &#038; the complete process to launch your own influencer referral program                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=12486\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Nailing GTM for Successful B2B Referral Programs\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/01\/Frame-1000004193.png\" alt=\"Nailing GTM for Successful B2B Referral Programs\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=12486\">\n                    Nailing GTM for Successful B2B Referral Programs                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Learn how to set the right GTM strategy for B2B SaaS user referral programs                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=8053\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: The 4 Referral Program Categories for B2B SaaS (2025 Guide + Examples)\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/04\/Group-26086219-1.png\" alt=\"The 4 Referral Program Categories for B2B SaaS (2025 Guide + Examples)\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=8053\">\n                    The 4 Referral Program Categories for B2B SaaS (2025 Guide + Examples)                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Learn how to get started with  referral programs for B2B SaaS. Understand what type of referral &#8230;                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=12724\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Scaling and Maintaining a B2B User Referral Program\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2025\/04\/Frame-1000004194.png\" alt=\"Scaling and Maintaining a B2B User Referral Program\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=12724\">\n                    Scaling and Maintaining a B2B User Referral Program                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Learn how to set the right incentives for B2B SaaS user referral programs                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=11110\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: The Ultimate Guide to B2B Influencer Referral Programs\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/08\/Frame-1000004133-3.png\" alt=\"The Ultimate Guide to B2B Influencer Referral Programs\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=11110\">\n                    The Ultimate Guide to B2B Influencer Referral Programs                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Discover actionable tips &#038; the complete process to launch your own influencer referral program                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 10 8\">\n              <a href=\"https:\/\/cello.so\/?p=7244\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: What are Organic Viral Loops?\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/03\/Frame-1000004140.png\" alt=\"What are Organic Viral Loops?\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Blog<span class=\"dot\">\u2022<\/span><\/li><li>Glossary<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=7244\">\n                    What are Organic Viral Loops?                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Uncover the secrets behind the remarkable success of organic viral loops in this insightful &#8230;                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 8\">\n              <a href=\"https:\/\/cello.so\/?p=4051\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: What is a CLV (Customer Lifetime Value)?\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/02\/Frame-1000004100-1024x479.png\" alt=\"What is a CLV (Customer Lifetime Value)?\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Glossary<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=4051\">\n                    What is a CLV (Customer Lifetime Value)?                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Discover the key to long-term success in business with this insightful article on CLV (Customer &#8230;                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 8\">\n              <a href=\"https:\/\/cello.so\/?p=6766\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: What is a Go-To-Market Strategy?\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/03\/Frame-1000004102-1024x479.png\" alt=\"What is a Go-To-Market Strategy?\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Glossary<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=6766\">\n                    What is a Go-To-Market Strategy?                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Learn all about go-to-market strategies and how these can help your business thrive.                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 10\">\n              <a href=\"https:\/\/cello.so\/?p=6999\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: How to use incentives to drive velocity of your growth loops\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/03\/Group-26086218.png\" alt=\"How to use incentives to drive velocity of your growth loops\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Blog<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=6999\">\n                    How to use incentives to drive velocity of your growth loops                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  This article is written together with Wes Bush, founder and CEO of ProductLed and one of the &#8230;                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 9\">\n              <a href=\"https:\/\/cello.so\/?p=1404\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Complete Guide to your B2B Referral Program\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2023\/10\/Group-26086198-1024x779.png\" alt=\"Complete Guide to your B2B Referral Program\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Guides<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=1404\">\n                    Complete Guide to your B2B Referral Program                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Want to get started with B2B referrals? Check out our complete guide to your B2B referral &#8230;                <\/p>\n              <\/div>\n            <\/div>\n                      <div class=\"story-block swiper-slide blog-post js-blog-post is-active is-visible 1 10\">\n              <a href=\"https:\/\/cello.so\/?p=7382\" class=\"story-block__image border-radius image js-image\" aria-label=\"Read article: Complete Guide to your Affiliate Program for B2B SaaS\">\n                <div class=\"image__container\">\n                                    <img class=\"image__image js-image-img\" data-src=\"https:\/\/cello.so\/wp-content\/uploads\/2024\/03\/Group-26086220-2.png\" alt=\"Complete Guide to your Affiliate Program for B2B SaaS\">\n                <\/div>\n              <\/a>\n              <div class=\"story-block__about\">\n                                  <ul class=\"story-block__categories h5\">\n                    <li>Blog<span class=\"dot\">\u2022<\/span><\/li>                  <\/ul>\n                                <h5 class=\"story-block__title h5\" style=\"min-height: auto; color: inherit;\">\n                  <a href=\"https:\/\/cello.so\/?p=7382\">\n                    Complete Guide to your Affiliate Program for B2B SaaS                  <\/a>\n                <\/h5>\n                <p class=\"story-block__excerpt text text--md\">\n                  Learn how to get started with affiliate referral programs for B2B SaaS. Understand if affiliate &#8230;                <\/p>\n              <\/div>\n            <\/div>\n                  <\/div>\n        <div class=\"section-3__stories__button section-3__stories__button--prev js-swiper-button-prev\">\n          <svg width=\"40\" height=\"40\" fill=\"none\">\n            <circle fill=\"#fff\" cx=\"20\" cy=\"20.163\" r=\"19.5\" transform=\"rotate(90 20 20.163)\" stroke=\"#000\" stroke-opacity=\".2\" \/>\n            <path d=\"M22 16.163l-3.799 3.546a.611.611 0 000 .907L22 24.163\" stroke=\"#252525\" stroke-width=\"1.5\" \/>\n          <\/svg>\n        <\/div>\n        <div class=\"section-3__stories__button section-3__stories__button--next js-swiper-button-next\">\n          <svg width=\"40\" height=\"40\" fill=\"none\">\n            <circle fill=\"#fff\" cx=\"20\" cy=\"20.163\" r=\"19.5\" transform=\"rotate(-90 20 20.163)\" stroke=\"#000\" stroke-opacity=\".2\" \/>\n            <path d=\"M18 24.163l3.799-3.547a.611.611 0 000-.907L18 16.163\" stroke=\"#252525\" stroke-width=\"1.5\" \/>\n          <\/svg>\n        <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n<\/section>\n\n\n<section class=\"section-8 section\" data-background-color=\"offwhite\">\n    <div class=\"section-bg\"><\/div>\n    <div class=\"section-8__container container\">\n            <div class=\"section-header align-center width-medium clearfix\">\n        <h2 class=\"h2\">Frequently asked <strong>questions<\/strong><\/h2><p class=\"body-text-lg\">Everything about Cello, from programs to channels and pricing.<\/p>    <\/div>\n        <div class=\"faq js-questions\">\n                            <div class=\"faq__question js-question text is-active\">\n                    <div data-index=\"0\" class=\"faq__term js-questions-term is-active\">\n                        <svg width=\"40\" height=\"41\" fill=\"none\">\n                            <circle cx=\"20\" cy=\"20.162\" r=\"19.5\" stroke=\"#E9E9EA\" \/>\n                            <path d=\"M20.095 21.45l-3.547-3.8-1.096 1.024 3.547 3.799 1.096-1.024zm3.357-3.8l-3.547 3.8L21 22.472l3.547-3.8-1.096-1.023zm-4.453 4.823a1.361 1.361 0 002.002 0l-1.096-1.024a.134.134 0 01.095-.037c.044 0 .078.02.095.037L19 22.473z\" fill=\"#252525\" \/>\n                        <\/svg>\n                        <p>How does your pricing work?<\/p>\n                    <\/div>\n                    <div class=\"faq__definition js-questions-definition is-active\">\n                        <p>Our pricing is designed to scale with the impact we generate. Each plan unlocks access to our referral platform and tools, and you pay more as your referral volume grows. No unnecessary complexity &#8211; just pricing that matches your stage and goals.<\/p>\n                    <\/div>\n                <\/div>\n\n                            <div class=\"faq__question js-question text\">\n                    <div data-index=\"1\" class=\"faq__term js-questions-term\">\n                        <svg width=\"40\" height=\"41\" fill=\"none\">\n                            <circle cx=\"20\" cy=\"20.162\" r=\"19.5\" stroke=\"#E9E9EA\" \/>\n                            <path d=\"M20.095 21.45l-3.547-3.8-1.096 1.024 3.547 3.799 1.096-1.024zm3.357-3.8l-3.547 3.8L21 22.472l3.547-3.8-1.096-1.023zm-4.453 4.823a1.361 1.361 0 002.002 0l-1.096-1.024a.134.134 0 01.095-.037c.044 0 .078.02.095.037L19 22.473z\" fill=\"#252525\" \/>\n                        <\/svg>\n                        <p>Can you talk more about user rewards?<\/p>\n                    <\/div>\n                    <div class=\"faq__definition js-questions-definition\">\n                        <p>Rewards are designed to be customizable for your individual business needs. We recommend recurring rewards calculated as a % of MRR generated from users they\u2019ve referred. Rewards can be capped by setting a maximum reward limit per referral.\r\n\r\nUsers receive payouts directly to their PayPal or Venmo accounts.\r\n\r\nReward options such as gift cards, donations, and product rewards (e.g., discounts) are coming soon.<\/p>\n                    <\/div>\n                <\/div>\n\n                            <div class=\"faq__question js-question text\">\n                    <div data-index=\"2\" class=\"faq__term js-questions-term\">\n                        <svg width=\"40\" height=\"41\" fill=\"none\">\n                            <circle cx=\"20\" cy=\"20.162\" r=\"19.5\" stroke=\"#E9E9EA\" \/>\n                            <path d=\"M20.095 21.45l-3.547-3.8-1.096 1.024 3.547 3.799 1.096-1.024zm3.357-3.8l-3.547 3.8L21 22.472l3.547-3.8-1.096-1.023zm-4.453 4.823a1.361 1.361 0 002.002 0l-1.096-1.024a.134.134 0 01.095-.037c.044 0 .078.02.095.037L19 22.473z\" fill=\"#252525\" \/>\n                        <\/svg>\n                        <p>What languages and regions are supported?<\/p>\n                    <\/div>\n                    <div class=\"faq__definition js-questions-definition\">\n                        <p>We support rewarding users in Australia, Austria, Bahrain, Belgium, Bermuda, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, Croatia, Czechia, Denmark, Dominican Republic, Estonia, Faroe Islands, Finland, France, French Guiana, Georgia, Germany, Gibraltar, Greece, Greenland, Guatemala, Hong Kong SAR, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malta, Mauritius, Mozambique, Netherlands, Nicaragua, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Senegal, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, Ukraine, United Kingdom, United States, Uruguay, Zambia, Zimbabwe.\r\nCello\u2019s referral experience supports localization for users. We provide English, German, Spanish, French, Dutch, Italian, Portuguese, Danish, Slovak, and Japanese by default, and Cello will help you add additional languages on request.<\/p>\n                    <\/div>\n                <\/div>\n\n                            <div class=\"faq__question js-question text\">\n                    <div data-index=\"3\" class=\"faq__term js-questions-term\">\n                        <svg width=\"40\" height=\"41\" fill=\"none\">\n                            <circle cx=\"20\" cy=\"20.162\" r=\"19.5\" stroke=\"#E9E9EA\" \/>\n                            <path d=\"M20.095 21.45l-3.547-3.8-1.096 1.024 3.547 3.799 1.096-1.024zm3.357-3.8l-3.547 3.8L21 22.472l3.547-3.8-1.096-1.023zm-4.453 4.823a1.361 1.361 0 002.002 0l-1.096-1.024a.134.134 0 01.095-.037c.044 0 .078.02.095.037L19 22.473z\" fill=\"#252525\" \/>\n                        <\/svg>\n                        <p>How do you deal with compliance, legal, and security?<\/p>\n                    <\/div>\n                    <div class=\"faq__definition js-questions-definition\">\n                        <p>Your privacy and that of your users are our top priority. We offer DPAs with all our plans and are GDPR-compliant with servers based in the EU. We collaborate with data-protection-as-a-service provider to comply with international regulations for data protection.<\/p>\n                    <\/div>\n                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section>\n\n<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n  \"@context\": \"https:\/\/schema.org\",<br \/>\n  \"@type\": \"FAQPage\",<br \/>\n  \"mainEntity\": [<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"When does it make sense to buy a platform like Cello instead of just manually emailing partners?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Manual referrals work when you have fewer than 10 partners. However, once you want to open referrals to all your users (your biggest growth lever), manual tracking breaks immediately. Cello makes sense if you want to move from Affiliate Marketing (a few pro marketers) to User Referrals (turning your entire user base into a growth engine). If you are ready to automate payouts, tax compliance, and tracking so you can focus on product growth, you are ready for a platform.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"Our engineering team says they can build a referral link generator in a sprint. Why buy Cello?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"It is easy to build a link generator, but it is very hard to build a compliant referral business. When you build in-house, you are signing up to maintain: Global Tax Compliance - Collecting W-9s\/W-8BENs and handling tax withholding for payouts (which Cello automates). Fraud Detection - Preventing users from referring themselves or using disposable emails to game your rewards. Payout Logistics - Manually sending 500 different PayPal\/Wise transfers every month. Maintenance Tax - Updating your tracking logic every time browsers change cookie policies (ITP). Cello handles the boring infrastructure so your engineers can focus on your core product.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"Can we just use Stripe or a simple script for tracking?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Stripe captures payments, but it doesn't capture attribution (who sent whom) or distribution (payouts). A simple script often relies on cookies, which are increasingly blocked by modern browsers and ad-blockers. Cello uses server-side attribution and first-party data to ensure you don't lose credit for referrals, even if the user clears their cookies.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"How is Cello different from legacy tools like Rewardful, FirstPromoter, or PartnerStack?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"The main difference is Native vs. External. Legacy Tools force your users to leave your app, sign up for a separate Affiliate Portal, and memorize a new password. This friction kills conversion rates for casual users. Cello is an embedded add-on. We provide a pre-built component that lives inside your product. Your users get their unique link and see their rewards without ever leaving your app. This results in significantly higher adoption from real users, not just professional affiliates.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"Do you support both User Referrals and Professional Affiliates?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Yes. While we specialize in turning your users into referrers (User Referrals) via our embedded view, you can also use Cello to manage professional affiliates\/influencers who aren't users of your product. You get a unified dashboard for both channels.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"How does Cello handle the Payout Headache (Invoices, Tax, Global Payments)?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"We act as the Merchant of Record for your rewards. You pay us one single invoice per month, and we handle the thousands of micro-transactions to your referrers globally. We automatically collect tax documents (KYC) and ensure you are compliant with local regulations, so your finance team doesn't have to dread the end of the month.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What happens if a referred customer refunds or churns?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Cello creates a holding period for rewards (completely customizable). If a new customer cancels or requests a refund during this window, the reward is automatically cancelled. You never pay for bad revenue.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"Is the integration difficult?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Cello is developer-first. You can launch in a week, with approximately 4h of development time. We connect directly with your payment provider (Stripe, Paddle, Chargebee) to track revenue events automatically. No complex custom logic is required to track upgrades, downgrades, or churn.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"Can you talk more about user rewards?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"Rewards are designed to be customizable for your individual business needs. We recommend recurring rewards calculated as a % of MRR generated from users they've referred. Rewards can be capped by setting a maximum reward limit per referral. Users receive payouts directly to their PayPal or Venmo accounts. Reward options such as gift cards, donations, and product rewards (e.g., discounts) are coming soon.\"<br \/>\n      }<br \/>\n    },<br \/>\n    {<br \/>\n      \"@type\": \"Question\",<br \/>\n      \"name\": \"What languages and regions are supported?\",<br \/>\n      \"acceptedAnswer\": {<br \/>\n        \"@type\": \"Answer\",<br \/>\n        \"text\": \"We support rewarding users in Australia, Austria, Bahrain, Belgium, Bermuda, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, Croatia, Czechia, Denmark, Dominican Republic, Estonia, Faroe Islands, Finland, France, French Guiana, Georgia, Germany, Gibraltar, Greece, Greenland, Guatemala, Hong Kong SAR, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malta, Mauritius, Mozambique, Netherlands, Nicaragua, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Senegal, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, Ukraine, United Kingdom, United States, Uruguay, Zambia, Zimbabwe. 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