Cello vs. Impact Advocate

Looking for an Impact Advocate alternative?

Launch your referral program for $0 with no payout fees, native integration & all premium features.

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Trusted by top SaaS companies & their millions of users

Why SaaS companies choose Cello over Impact Advocate?

Cello is the easiest way to add user & partner referral programs to any SaaS product within hours.

Risk-Free

Zero Entry
Barrier

Start with complete access to all features without any setup fees. Scale your referral program only when it proves successful - free until $5k referral ARR.

Automated

Zero Fee
Payouts

Unlike Impact Advocate's numerous service fees, Cello doesn't charge any hidden fees. Start for free and pay only when your referral program starts performing.

High-Performing

Notification
Journey

Cello offers a multi-touch notification journey seamlessly integrated into your product experience. This offers a significantly higher referral performance compared to Impact Advocate.

How does Cello stack up against Impact Advocate?

Compare Cello vs. Impact Advocate to see why leading companies trust our proven referral system.

Paid plans only
Payout commission fees
Gated features for higher pricing tiers
No personalized landing page for new users
No default notification journey, no in-app notifications
Support for US tax reporting only
Design & dev effort needed to fit referral widget into UX
Overall metrics, no breakdown per conversion step

Freemium zero-risk pricing
Zero payout fees
All features for all tiers
Personalized landing page for new users
Multi-touch notification journey
International support for tax reporting
No design & dev effort needed to fit referral widget into UX
Detailed analytics per each conversion step

Success Stories

How Join achieved 11% monthly additional revenue growth via referrals

Read Join's Success Story

How to provide the best UX for my referral users?

Cello's user referral widget is directly embedded into your UX. The referral experience feels like part of your own product making referrals accessible and discoverable to your users.

Why pay commission fees for every referral?

Cello takes care of all reward payments with zero commissions. Fully automated and in multiple currencies. For fast scaling, low maintenance, and full compliance.

Why pay for a channel before you test?

Cello strongly believe in shared-success. Only if you are successful, we are successful. Therefore, you can test this new growth channel for free – a complete risk-free approach to validate how well it works for you (not only for 30 days). All features available for all tiers.

Don’t just take our word for it

Hear from our delighted customers about their experience using Cello.

“Super fast and easy to set it up. Really straighforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind and experienced team. A real joy to work with them”

Raphael Allstadt, Co-Founder & CEO

Learn more about tl;dv's success story

"We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."

Linus Hallberg, Senior Product Manager

Learn more about Typeform's success story

"Cello boosted our referral program with their integrations, automated payouts and smart notifications."

Anthony Hanbury-Williams, Growth Lead

Learn more about veed's success story

"Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!"

Patrick Andrae, CEO

Learn more about Smoobu's success story

"Our user base is growing quickly and we were looking for a word-of-mouth (WoM) tool to amplify this growth. Blockchain technologies are built on trust, and so is the peer-to-peer (p2p) widget from Cello. It makes WoM more visible and accessible."

Magnus Berchold, CPO

Learn more about Blockpit's success story

Frequently Asked Questions (FAQs)

Are there any Impact Advocate competitors worth considering?

While Impact Advocate offers a solution for user referrals, it might not offer the best-performing referral experience. Cello (top Impact Advocate alternative) offers features that boost referral performance to all payment tiers. Begin free until $5k ARR to experience the difference.

Is Cello a good Impact Advocate alternative?

If you are looking for a solution with transparent pricing, no payout commissions or fees, high-performing referral experience, detailed analytics, and seamless integration into your product with low implementation efforts required, Cello is the better choice.

How does Cello's pricing compare to Impact Advocate’s pricing?

Cello uses success-based pricing, remaining free until you reach $5,000 in referral ARR with zero referral fees. Whereas, Impact Advocate provides a 30-day trial period with subsequent monthly/annual subscriptions including several service fees and payout commission. Cello allows you to scale referrals without scaling the costs.

What do Impact Advocate reviews tell us?

Users say Impact Advocate helps them showcase wins and ROI, but many describe the UX/onboarding as clunky and confusing. Negative reviews call out opaque approval/rejection emails, delayed or missing payouts, and a barely usable mobile experience. Some even label it “salesy” or “scammy.” Whereas, Cello (best Impact Advocate alternative) users highlight: "Super fast & easy to set up" (Raphael Allstadt, Co-Founder & CEO @ tl;dv) "Frictionless setup & are seeing promising results." (Linus Hallberg, Senior Product Manager @ Typeform). Book a demo to compare platforms with us directly.