Guide

Complete Guide to your B2B Referral Program

Learn in this step-by-step guide if a B2B referral program is for you, how to get started and how to successfully scale it.

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Guides
The Ultimate Guide to Referral Tracking

The Ultimate Guide to Referral Tracking

Discover everything you need to know about referral tracking with our ultimate guide! Learn how …

Philipp Neusser

Philipp Neusser

Marketing
Cello

B2B Referral Program Examples

B2B Referral Program Examples

Uncover B2B referral program examples and learn from best practices how other companies utilize …

Matteo Tittarelli

Matteo Tittarelli

Content Lead
Cello

Complete Guide to your B2B Referral Program

Complete Guide to your B2B Referral Program

Want to get started with B2B referrals? Check out our complete guide to your B2B referral …

Kyle Poyar

Kyle Poyar

Operating Partner
Open View

B2B Referral Program KPIs (2023)

B2B Referral Program KPIs (2023)

Dive into the world of B2B referral program KPIs & benchmarks. Explore successful program …

Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

PLG SaaS Referral ROI Calculator

PLG SaaS Referral ROI Calculator

Learn how to estimate and prove the ROI of your PLG Referral Program

Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

Growth Marketing Glossary

Growth Marketing Glossary

Learn how to estimate and prove the ROI of your PLG Referral Program

Philipp Neusser

Philipp Neusser

Marketing
Cello

Get started with Cello

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    Customer Stories
    Smoobu significantly activates user base via referrals

    Smoobu significantly activates user base via referrals

    Smoobu, a pioneer in the B2B SaaS vacation rental management system and acquired by HomeToGo in …

    sevDesk boosts revenue via referrals

    sevDesk boosts revenue via referrals

    sevDesk made the strategic decision to replace its custom-built referral solution with Cello, …

    tl;dv experiences strong top-funnel growth with Cello

    tl;dv experiences strong top-funnel growth with Cello

    Germany-based tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to …