Guide

Complete Guide to your B2B Referral Program

Learn in this step-by-step guide if a B2B referral program is for you, how to get started and how to successfully scale it.

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Resources
Complete Guide to your Affiliate Program for B2B SaaS

Complete Guide to your Affiliate Program for B2B SaaS

Learn how to get started with affiliate referral programs for B2B SaaS. Understand if affiliate …

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Alexander Estner

Alexander Estner

Founder
GTM Advisor for B2B SaaS

Complete Guide to your B2B Referral Program

Complete Guide to your B2B Referral Program

Want to get started with B2B referrals? Check out our complete guide to your B2B referral …

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Kyle Poyar

Kyle Poyar

Operating Partner
Open View

How to use incentives to drive velocity of your growth loops

How to use incentives to drive velocity of your growth loops

This article is written together with Wes Bush, founder and CEO of ProductLed and one of the world’s leading experts on PLG. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: The Modern Way to Build a SaaS Business, coming up in 2024. In […]

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

PLG SaaS Referral ROI Calculator

PLG SaaS Referral ROI Calculator

Learn how to estimate and prove the ROI of your PLG Referral Program

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

B2B Referral Program KPIs (2023)

B2B Referral Program KPIs (2023)

Dive into the world of B2B referral program KPIs & benchmarks. Explore successful program …

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

B2B Referral Program Examples

B2B Referral Program Examples

Uncover B2B referral program examples and learn from best practices how other companies utilize …

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Matteo Tittarelli

Matteo Tittarelli

Content Lead
HyperGrowth Partners

4 Categories of Referral Programs for B2B SaaS

4 Categories of Referral Programs for B2B SaaS

Learn how to get started with referral programs for B2B SaaS. Understand what type of referral …

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Maxim Poulsen

Maxim Poulsen

Podcast Host & Growth Manager
Contrast

Complete Guide to Sales Growth Loops

Complete Guide to Sales Growth Loops

Discover the power of sales growth loops and how they drive business success.

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

Complete Guide to Ad Growth Loops

Complete Guide to Ad Growth Loops

Discover how ad growth loops can propel your marketing efforts to new heights.

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

Referral Fees: A Comprehensive Guide

Referral Fees: A Comprehensive Guide

Learn how to boost your sales with powerful referral fee strategies. Discover proven tactics to incentivize referrals and drive more revenue for your business.

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

The Ultimate Guide to Referral Tracking

The Ultimate Guide to Referral Tracking

Discover everything you need to know about referral tracking with our ultimate guide! Learn how …

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Philipp Neusser

Philipp Neusser

Marketing
Cello

Unlock the Potential of Referral Email Templates

Unlock the Potential of Referral Email Templates

Discover the power of referral email templates in rapidly acquiring valuable referrals.

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Matteo Tittarelli

Matteo Tittarelli

Content Lead
HyperGrowth Partners

What are Customer Acquisition Costs (CACs)?

What are Customer Acquisition Costs (CACs)?

Learn all about customer acquisition costs (CACs) in this comprehensive article.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What are Growth Loops?

What are Growth Loops?

Learn all about growth loops and how they can help your business thrive.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What are Incentivized Viral Loops?

What are Incentivized Viral Loops?

Discover how to harness the potential of incentivized viral loops to supercharge your marketing strategy in this insightful article.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What are KPIs?

What are KPIs?

Learn all about Key Performance Indicators (KPIs) and their significance in measuring business …

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Matteo Tittarelli

Matteo Tittarelli

Content Lead
HyperGrowth Partners

What are Organic Viral Loops?

What are Organic Viral Loops?

Uncover the secrets behind the remarkable success of organic viral loops in this insightful …

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What are Referral Codes?

What are Referral Codes?

Discover the ins and outs of referral codes in our comprehensive guide.

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

What are SaaS Margins?

What are SaaS Margins?

Uncover the secrets of SaaS margins with our comprehensive guide! From understanding the …

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

What is a Churn Rate?

What is a Churn Rate?

Discover the ins and outs of churn rate and its significance in business.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a CLV (Customer Lifetime Value)?

What is a CLV (Customer Lifetime Value)?

Discover the key to long-term success in business with this insightful article on CLV (Customer …

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a Conversion Rate?

What is a Conversion Rate?

Unlock the secrets behind conversion rates with our comprehensive guide.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a Go-To-Market Strategy?

What is a Go-To-Market Strategy?

Learn all about go-to-market strategies and how these can help your business thrive.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a Landing Page?

What is a Landing Page?

Uncover the secrets of growth marketing and learn how to optimize your landing page for maximum …

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

What is a purchase rate?

What is a purchase rate?

Discover the ins and outs of purchase rates in this comprehensive article.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a LTV:CAC Ratio?

What is a LTV:CAC Ratio?

Learn all about the LTV:CAC ratio and how it can help you evaluate the effectiveness of your …

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a referral link?

What is a referral link?

Discover the power of referral links and how they can help you amplify your online presence and …

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a sign-up rate?

What is a sign-up rate?

Discover the ins and outs of sign-up rates and their impact on your business.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is a Viral Loop?

What is a Viral Loop?

Uncover the power of the viral loop and how it can supercharge your business growth.

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Matteo Tittarelli

Matteo Tittarelli

Content Lead
HyperGrowth Partners

What is A/B Testing?

What is A/B Testing?

Discover the power of A/B testing and learn how this essential tool can help you optimize your …

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Stefan Bader

Stefan Bader

CEO & Co-Founder
Cello

What is Advocacy Marketing?

What is Advocacy Marketing?

Discover the power of advocacy marketing and how it can amplify your brand’s reach.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is Affiliate Marketing?

What is Affiliate Marketing?

Discover the ins and outs of affiliate marketing in this comprehensive article.

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Matteo Tittarelli

Matteo Tittarelli

Content Lead
HyperGrowth Partners

What is an Acquisition Funnel?

What is an Acquisition Funnel?

Discover the key to unlocking exponential growth through the acquisition funnel.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is an Activation Rate?

What is an Activation Rate?

Learn everything you need to know about activation rates in this comprehensive article.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What Is Customer Segmentation?

What Is Customer Segmentation?

Discover the power of customer segmentation with our comprehensive guide.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is Attribution Modeling?

What is Attribution Modeling?

Learn all about the power of attribution modeling and how it can help your business thrive.

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Bob Coletti

Bob Coletti

Co-Founder & CPO
Cello

What Is Demand Generation?

What Is Demand Generation?

Discover the ins and outs of demand generation with our comprehensive guide.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is Growth Hacking?

What is Growth Hacking?

Discover the secrets behind the buzzword “growth hacking” with this comprehensive article.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is Influencer Marketing?

What is Influencer Marketing?

Discover the power of influencer marketing and how it can elevate your brand’s visibility and …

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Philipp Neusser

Philipp Neusser

Marketing
Cello

What is Growth Marketing?

What is Growth Marketing?

Learn all about the power of growth marketing and how it can help your business thrive.

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Philipp Neusser

Philipp Neusser

Marketing
Cello

Get started with Cello

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    Customer Stories
    How Cello helped Typeform achieve a 27.2% sharing rate through Cello

    How Cello helped Typeform achieve a 27.2% sharing rate through Cello

    Learn how Typeform gradually rolled-out their referral program and achieve sharing rate of more …

    tl;dv experiences strong top-funnel growth with Cello

    tl;dv experiences strong top-funnel growth with Cello

    Germany-based tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to …

    Smoobu significantly activates user base via referrals

    Smoobu significantly activates user base via referrals

    Smoobu, a pioneer in the B2B SaaS vacation rental management system and acquired by HomeToGo in …

    More resources
    Explore referral programs hosted on Cello

    Explore referral programs hosted on Cello

    Explore referral programs hosted on Cello and learn from best-practices of Cello’s customers.

    Growth Marketing Glossary

    Growth Marketing Glossary

    Learn how to estimate and prove the ROI of your PLG Referral Program

    The Ultimate Guide to Referral Tracking

    The Ultimate Guide to Referral Tracking

    Discover everything you need to know about referral tracking with our ultimate guide! Learn how …