Guide
Complete Guide to your B2B Referral Program
Learn in this step-by-step guide if a B2B referral program is for you, how to get started and how to successfully scale it.
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B2B Referral Program Examples
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PLG SaaS Referral ROI Calculator
Guides
Your ultimate guide to affiliate referral programs for B2B SaaS
Learn how to get started with affiliate referral programs for B2B SaaS. Understand if affiliate …
Complete Guide to your B2B Referral Program
Want to get started with B2B referrals? Check out our complete guide to your B2B referral …
How to use incentives to drive velocity of your growth loops
This article is written together with Wes Bush, founder and CEO of ProductLed and one of the …
B2B Referral Program KPIs (2023)
Dive into the world of B2B referral program KPIs & benchmarks. Explore successful program …
PLG SaaS Referral ROI Calculator
Learn how to estimate and prove the ROI of your PLG Referral Program
B2B Referral Program Examples
Uncover B2B referral program examples and learn from best practices how other companies utilize …
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Customer Stories
Smoobu significantly activates user base via referrals
Smoobu, a pioneer in the B2B SaaS vacation rental management system and acquired by HomeToGo in …
sevDesk boosts revenue via referrals
sevDesk made the strategic decision to replace its custom-built referral solution with Cello, …
tl;dv experiences strong top-funnel growth with Cello
Germany-based tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to …
More resources
Explore referral programs hosted on Cello
Explore referral programs hosted on Cello and learn from best-practices of Cello’s customers.
The Ultimate Guide to Referral Tracking
Discover everything you need to know about referral tracking with our ultimate guide! Learn how …