Referrals on
Autopilot
Referrals
on Autopilot

Cello is the easiest way to add a referral program for users and affiliates to any SaaS product in hours. Turn users into your most valuable growth channel.

Referrals that look like you,
powered by us

The All-in-One referral platform, seamlessly integrated & enterprise-ready

All-In-One Referral Platform

Unlock the power of referrals with a single platform for both user and affiliate programs. No more juggling multiple tools—Cello seamlessly integrates peer-to-peer and partner-driven referrals to maximize growth.

In-Product Integration

Embed referrals directly into your product with just a few lines of code. Cello makes it effortless for users to share and recommend your product at the perfect moment—boosting engagement and driving organic growth.

Enterprise Readiness

Built for scale, designed for trust. Cello is fully GDPR & CCPA compliant, featuring automated fraud detection, instant payouts, and seamless tax compliance—so you can focus on growth, worry-free.

The power of user-led growth

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dev time needed

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payback period from day one

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avg. free-to-paid conversion rate

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avg. annual user-to-customer
conversion rate

Don’t just take our word for it

Hear from our delighted customers about their
experience using Cello.

“Super fast and easy to set it up. Really straighforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind and experienced team. A real joy to work with them”

Raphael Allstadt, Co-Founder & CEO

Learn more about tl;dv’s success story

“We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop.”

Linus Hallberg, Senior Product Manager

Learn more about Typeform’s success story
patrick andrae

“Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!”

“Our user base is growing quickly and we were looking for a word-of-mouth (WoM) tool to amplify this growth. Blockchain technologies are built on trust, and so is the peer-to-peer (p2p) widget from Cello. It makes WoM more visible and accessible.”

How it works

Setting up a referral program used to be messy—not anymore

Seamless Integration in a snap

Make sharing available inside your product fast and hassle-free. We do all the heavy lifting with billing, payouts, and administration.

Simple frictionless sharing

Multiple sharing options and auto-generated landing pages make it easy for your users to share in any channel.

Flexible, automated rewards

Integrates directly with Stripe and other payment providers—fully automated attribution & success-based payouts.

Management and performance tools

A powerful platform to track performance in real-time. It makes proving program ROI a breeze.

Integrates with your existing tools

A secure, enterprise-ready platform that integrates with your CRM and RevOps tools.

Backed by enterprise-
grade security and scale

Cello puts privacy and security first. The safest way to integrate a referral program.

  • GDPR & CCPA compliance

    Deploy a referral program anywhere in the world – let us handle data privacy with local laws.

  • Tax & KYC compliance

    Cello collaborates with internationally renowned tax lawyers to provide expert tax advice.

  • SOC-II (coming soon)

    We adhere to SOC-II security standards, to learn more request here support@cello.so

Cello Resources

Become an expert on user-led growth.

  • Glossary
  • Guides

Complete Guide to your B2B Referral Program

Want to get started with B2B referrals? Check out our complete guide to your B2B referral …

Read more
  • Blog

B2B Referral Program KPIs (2023)

Dive into the world of B2B referral program KPIs & benchmarks. Explore successful program …

Read more
  • Blog

B2B Referral Program Examples

Uncover B2B referral program examples and learn from best practices how other companies utilize …

Read more
  • Blog

PLG SaaS Referral ROI Calculator

Learn how to estimate and prove the ROI of your PLG Referral Program

Read more

7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth
  • Guides
7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth

Learn how to set the right incentives for B2B SaaS user referral programs

Building a habit – Interplay between product & UX for successful B2B user referral program adoption
  • Guides
Building a habit – Interplay between product & UX for successful B2B user referral program adoption

Discover actionable tips & the complete process to launch your own influencer referral program

Nailing GTM for Successful B2B Referral Programs
  • Guides
Nailing GTM for Successful B2B Referral Programs

Learn how to set the right GTM strategy for B2B SaaS user referral programs

The untapped channel across GTM strategies for B2B SaaS: User Referrals
  • Guides
The untapped channel across GTM strategies for B2B SaaS: User Referrals

Discover actionable tips & the complete process to launch your own influencer referral program

4 Categories of Referral Programs for B2B SaaS
  • Guides
4 Categories of Referral Programs for B2B SaaS

Learn how to get started with referral programs for B2B SaaS. Understand what type of referral …

The Ultimate Guide to B2B Influencer Referral Programs
  • Glossary
  • Guides
The Ultimate Guide to B2B Influencer Referral Programs

Discover actionable tips & the complete process to launch your own influencer referral program

What are Organic Viral Loops?
  • Blog
  • Glossary
What are Organic Viral Loops?

Uncover the secrets behind the remarkable success of organic viral loops in this insightful …

What is a CLV (Customer Lifetime Value)?
  • Glossary
What is a CLV (Customer Lifetime Value)?

Discover the key to long-term success in business with this insightful article on CLV (Customer …

What is a Go-To-Market Strategy?
  • Glossary
What is a Go-To-Market Strategy?

Learn all about go-to-market strategies and how these can help your business thrive.

How to use incentives to drive velocity of your growth loops
  • Blog
How to use incentives to drive velocity of your growth loops

This article is written together with Wes Bush, founder and CEO of ProductLed and one of the …

Complete Guide to your B2B Referral Program
  • Glossary
  • Guides
Complete Guide to your B2B Referral Program

Want to get started with B2B referrals? Check out our complete guide to your B2B referral …

Complete Guide to your Affiliate Program for B2B SaaS
  • Glossary
  • Guides
Complete Guide to your Affiliate Program for B2B SaaS

Learn how to get started with affiliate referral programs for B2B SaaS. Understand if affiliate …

Frequently asked questions

Everything about Cello, from programs to channels and pricing.

How does your pricing work?

We’ve designed the pricing to be entirely success-based. You only pay us when your program is generating revenue. Our free tier gives you a low-friction way to launch and validate whether user referrals work for your business.

Can you talk more about user rewards?

Rewards are designed to be customisable for your individual business needs. We recommend recurring rewards calculated as a % of MRR generated from users they’ve referred. Rewards can be capped by setting a maximum reward limit per referral. Users receive payouts directly to their PayPal or Venmo accounts. Reward options such as gift cards, donations, and product rewards (e.g., discounts) are coming soon.

What languages and geos are supported?

We support rewarding users in Austria, Belgium, Brazil, Canada, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, India, Netherlands, Norway, Poland, Philippines, Portugal, Romania, Spain, Sweden, Switzerland, United Kingdom, United States. Cello’s referral experience supports localization for users. We provide English, German, Norwegian, Spanish, French, and Dutch by default, and Cello will help you add additional languages on request.

How do you deal with compliance, legal, and security?

Your privacy and that of your users is our top priority. We offer DPAs with all our plans and are GDPR-compliant with servers based in the EU. We collaborate with data protection as a service provider to comply with international regulations for data protection.