Referrals on
Autopilot
Referrals
on Autopilot

Cello is the easiest way to add a referral program for users and affiliates to any SaaS product in hours. Turn users into your most valuable growth channel.

The power of user-led growth

~0h

dev time needed

0m

payback period from day one

0%

avg. free-to-paid conversion rate

0%

avg. annual user-to-customer
conversion rate

Make sharing your product frictionless & rewarding

Accelerate viral growth by providing a delightful sharing experience embedded inside your product. Get the ball rolling and your users will do the rest.

Get started – it’s free

Don’t just take our word for it

Hear from our delighted customers about their
experience using Cello.

“Super fast and easy to set it up. Really straighforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind and experienced team. A real joy to work with them”

Raphael Allstadt, Co-Founder & CEO

Learn more about tl;dv’s success story

“We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop.”

Linus Hallberg, Senior Product Manager

Learn more about Typeform’s success story
patrick andrae

“Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!”

“Our user base is growing quickly and we were looking for a word-of-mouth (WoM) tool to amplify this growth. Blockchain technologies are built on trust, and so is the peer-to-peer (p2p) widget from Cello. It makes WoM more visible and accessible.”

How it works

Setting up a referral program used to be messy—not anymore

Seamless Integration in a snap

Make sharing available inside your product fast and hassle-free. We do all the heavy lifting with billing, payouts, and administration.

Simple frictionless sharing

Multiple sharing options and auto-generated landing pages make it easy for your users to share in any channel.

Flexible, automated rewards

Integrates directly with Stripe and other payment providers—fully automated attribution & success-based payouts.

Management and performance tools

A powerful platform to track performance in real-time. It makes proving program ROI a breeze.

Integrates with your existing tools

A secure, enterprise-ready platform that integrates with your CRM and RevOps tools.

Backed by enterprise-
grade security and scale

Cello puts privacy and security first. The safest way to integrate a referral program.

  • GDPR & CCPA compliance

    Deploy a referral program anywhere in the world – let us handle data privacy with local laws.

  • Tax & KYC compliance

    Cello collaborates with internationally renowned tax lawyers to provide expert tax advice.

  • SOC-II (coming soon)

    We adhere to SOC-II security standards, to learn more request here support@cello.so

Blog

How to get started with B2B Referral programs?

Interested in growing word-of-mouth but unsure where to start? Check out our step-by-step referral program best-practices guide we crafted with Kyle Poyar (Open View)

Read your guide to B2B referrals
Header Image Kyle Poyar

Frequently asked questions

Everything about Cello, from programs to channels and pricing.

How does your pricing work?

We’ve designed the pricing to be entirely success-based. You only pay us when your program is generating revenue. Our free tier gives you a low-friction way to launch and validate whether user referrals work for your business.

Can you talk more about user rewards?

Rewards are designed to be customisable for your individual business needs. We recommend recurring rewards calculated as a % of MRR generated from users they’ve referred. Rewards can be capped by setting a maximum reward limit per referral. Users receive payouts directly to their PayPal or Venmo accounts. Reward options such as gift cards, donations, and product rewards (e.g., discounts) are coming soon.

What languages and geos are supported?

We support rewarding users in Austria, Belgium, Brazil, Canada, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, India, Netherlands, Norway, Poland, Philippines, Portugal, Romania, Spain, Sweden, Switzerland, United Kingdom, United States. Cello’s referral experience supports localization for users. We provide English, German, Norwegian, Spanish, French, and Dutch by default, and Cello will help you add additional languages on request.

How do you deal with compliance, legal, and security?

Your privacy and that of your users is our top priority. We offer DPAs with all our plans and are GDPR-compliant with servers based in the EU. We collaborate with data protection as a service provider to comply with international regulations for data protection.