Success-based pricing
– fair and simple
A low friction way to launch and validate incentivised referrals for your business.
Free
Try the channel risk-free
$0/mth
Includes
- Unlimited referrals
- All integrations
- All platform features
Grow
Grow and optimize your channel
$350/mth
Includes
- Unlimited referrals
- All integrations
- All platform features
Scale
Premium SLAs for scale-ups
$750/mth
Everything in Grow, plus
- Premium SLAs
Enterprise
Scaling for larger brands
Custom/mth
Includes
- Unlimited referrals
- All integrations
- All platform features
- Premium SLAs
Included
Referral ARR is additional and subject to pricing tiers above
Includes
- Unlimited partners
- Dedicated partner portal
- Multiple campaigns
- Partner analytics
Trusted by top companies
and millions of their users
Why SaaS companies
choose Cello
Everything about Cello, from programs to channels and pricing.
In-Product
Experience
Seamless integration that feels like part of your own product, and makes referrals accessible & discoverable to your users
- Cello component SDK on web & mobile for seamless integration
- Personal link generation without separate sign-up
- In-brand customizations to make Cello your own
- Custom menu launcher inside any menu or user experience
- Floating action button for more discoverable referrals
- Behavioral triggers encourage sharing at ‘aha-moments’
- Personalized offer banners for new users to increase signup conversion
- Localization support for 6 languages and growing
Simple
frictionless
referrals
Multiple sharing options and auto-generated landing pages make it easy for your users to share in any channel and get updated on progress.
- All-in-one referral component to share, get rewarded and see updates in one place
- Personal attributable referral links auto-created for each user
- Share to any social channel: Linkedin, Email, Twitter / X
- Informative pre-filled sharing links that are on brand
- Automated, flexible engagement sequences across touchpoints: in-product and email
- Instant updates on reward progress to increase user engagement
- Reward selection for successful referrals: Paypal or Venmo
Integrates with
existing tools
Integration with your existing tools. Full automation of rewards attribution and usage analytics: CRM, CDPs, payments
- Automated rewards with integration to Stripe & Chargebee
- Generic API for flexible integration to any payment gateway or internal system
- Attribution of CRM events from Hubspot or Salesforce
- Enrich internal analytics tool e.g. Segment, Mixpanel
- Automated data export to any internal system through S3
Management and
performance tools
Powerful data rich tools to optimize and scale word of-mouth in your product
- Portal with access to all analytics and management tools in one place
- Detailed user analytics to monitor end-to-end program performance and referrer engagement
- Easy setup and management of your referral experience
- Manage multiple campaigns and recurring reward settings
- AI-based recommendations to optimize your program based on benchmarks
Flexible
Automated
Rewards
Fully automated attribution and success-based payouts that encourage sharing through recurring rewards
- Fully automated attribution and reward calculation
- Recurring rewards to encourage continued sharing
- Automated rewards through Paypal or Venmo
- Referrer payment details collected and managed by Cello
- Automated tax and compliance across geographies, including issuing of credit notes
Security &
Compliance
Scalable, reliable and compliant platform you can trust
- GDPR compliant with cloud services residing in the EU
- Multi-tenant architecture to ensure data separation
- High availability with premium SLAs
- Automatic health checks and autoscaling
- Privacy first architecture – you control what data is shared
- End-user rewards managed by Cello, including tax and compliance
Frequently asked questions
Everything about Cello, from programs to channels and pricing.
How do you define referral ARR and how is it calculated?
Referral ARR (Annual Recurring Revenue) is an annualized revenue success metric for a referral program. To calculate the Referral ARR, Cello looks each month at the realized, effective MRR (Monthly Recurring Revenue) that came in via Cello and multiplies it by 12. Yearly paid subscriptions will therefore be split in monthly chunks in order to better assess the monthly contribution.
If paying customers acquired through Cello that pay less or fully churn, will this reduce the referral ARR?
Referral ARR takes all account-based revenue changes into account. If a customer of your product that was acquired via Cello referrals expands or downgrades the monthly subscription with you, this will change the Revenue ARR accordingly. Churned customers will be completely taken out from the monthly Referral ARR calculation.
Is there a minimum commitment period for each plan?
Cello can be canceled on a monthly basis.
Are there no costs for acquired free users of my product?
No, there are no Cello platform costs for acquired free or free trial users.
Are there any hidden fees not included in the pricing – such as setup costs, currency conversion or payment transaction fees?
No, there are no fees for setup, currency conversion or payment transactions.
What does the billing cycle look like?
Cello will be billing and charging your credit card up to twice a month in order to ensure timely reward payouts.