— fair and simple
A low friction way to launch and validate incentivised referrals for your business.
Try the channel risk-free
Up to €5k referral ARR
- Unlimited referrals
- All integrations
- Core platform features
Grow an in-brand channel
Up to €50k referral ARR
Everything in Free, plus
- In-brand customization
E.g. in-brand email design widget menu integration.
Premium SLAs for scale-ups
Up to €100k referral ARR
Everything in Grow, plus
- Premium SLAs
Frequently asked questions
Everything about Cello, from programs to channels and pricing.
How do you define referral ARR and how is it calculated?
Referral ARR (Annual Recurring Revenue) is an annualized revenue success metric for a referral program. To calculate the Referral ARR, Cello looks each month at the realized, effective MRR (Monthly Recurring Revenue) that came in via Cello and multiplies it by 12. Yearly paid subscriptions will therefore be split in monthly chunks in order to better assess the monthly contribution.
If paying customers acquired through Cello that pay less or fully churn, will this reduce the referral ARR?
Referral ARR takes all account-based revenue changes into account. If a customer of your product that was acquired via Cello referrals expands or downgrades the monthly subscription with you, this will change the Revenue ARR accordingly. Churned customers will be completely taken out from the monthly Referral ARR calculation.
Is there a minimum commitment period for each plan?
Cello can be canceled on a monthly basis.
Are there no costs for acquired free users of my product?
No, there are no Cello platform costs for acquired free or free trial users.
Are there any hidden fees not included in the pricing – such as setup costs, currency conversion or payment transaction fees?
No, there are no fees for setup, currency conversion or payment transactions.
What does the billing cycle look like?
Cello will be billing and charging your credit card up to twice a month in order to ensure timely reward payouts.