Referrals on Autopilot
The SaaS referral platform you can launch in <4 hours
Cello puts a referral program inside your product. Your users and affiliates invite the people they already work with. Priced on results, not a commission on every deal.
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Trusted by high growth companies
The power of user-led growth
~0h
dev time needed
0%
avg. free-to-paid conversion rate
0%
avg. annual user-to-customer
conversion rate
User Referrals
Give users the most rewarding way to share your product
Make it easy for your biggest fans to share and get rewarded. Directly embedded into your product.
Effortless sharing - share links on mobile, email, or social in a few clicks.
Instant updates - users see referral progress, so sharing stays top of mind.
Recurring rewards - success-based payouts drive repeat
Partner Referrals
Set up a partner referral program for free
Turn your partners into a scalable revenue channel.
Partner Portal - partners track activity and collect rewards in one place.
Tax and legal compliance - Cello handles payouts and country-specific tax rules.
Speaks your language - secure, GDPR-ready, and localized for your users.
Growth Portal
Create and scale your referral program at your fingertips
Set up your referral program and campaigns in no time. Easy to analyze, improve, and scale. Makes proving ROI a breeze.
Setup in a snap - use Cello's MCP to add sharing to your product without the hassle.
Manage campaigns - experiment with multiple campaign and reward setups.
Analyze and improve - track performance live and act on AI recommendations.
Don’t just take our word for it
Hear from our delighted customers about their experience using Cello.
All referrals, one platform.
A simple, scalable way to turn referrals into revenue.
Start
Get your first referrals
$65/mth
Includes
- Unlimited referrals
- 1 campaign
- All integrations & features
- Slack support
0% currency conversion costs
0% transaction costs
Grow
Test and grow the channel
$200/mth
Includes
- Unlimited referrals
- Unlimited campagins
- All integrations & features
- Priority Slack support
- Dedicated success manager
0% currency conversion costs
0% transaction costs
Scale
Accelerate referral growth
$750/mth
Includes
- Unlimited referrals
- Unlimited campaigns
- All integrations & features
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
0% transaction costs
Enterprise
Scale at degrading costs
Custom/mth
Includes
- Unlimited referrals
- Unlimited campaigns
- All integrations & features
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
0% transaction costs
Free
Get started for free
$0/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- 1 partner campaign
- 5 transacting partners
0% currency conversion costs
5% transaction costs
Plus
Grow your Partner program
$80/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- 3 partner campaigns
- 25 transacting partners
- Priority Slack support
- Dedicated success manager
0% currency conversion costs
3.5% transaction costs
Pro
Scale your Partner channel
$280/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- 10 partner campaigns
- 100 transacting partners
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
3.5% transaction costs
Enterprise
All-in Enterprise plan
Custom/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Unlimited partner campaigns
- Unlimited partners
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
2% transaction costs
Frequently asked questions
Everything about Cello, from programs to channels and pricing.
How does your pricing work?
Our pricing is designed to scale with the impact we generate. Each plan unlocks access to our referral platform and tools, and you pay more as your referral volume grows. No unnecessary complexity - just pricing that matches your stage and goals.
Can you talk more about user rewards?
Rewards are designed to be customizable for your individual business needs. We recommend recurring rewards calculated as a % of MRR generated from users they’ve referred. Rewards can be capped by setting a maximum reward limit per referral.rnrnUsers receive payouts directly to their PayPal or Venmo accounts.rnrnReward options such as gift cards, donations, and product rewards (e.g., discounts) are coming soon.
What languages and regions are supported?
We support rewarding users in Australia, Austria, Bahrain, Belgium, Bermuda, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, Croatia, Czechia, Denmark, Dominican Republic, Estonia, Faroe Islands, Finland, France, French Guiana, Georgia, Germany, Gibraltar, Greece, Greenland, Guatemala, Hong Kong SAR, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malta, Mauritius, Mozambique, Netherlands, Nicaragua, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Senegal, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, Ukraine, United Kingdom, United States, Uruguay, Zambia, Zimbabwe.rnCello’s referral experience supports localization for users. We provide English, German, Spanish, French, Dutch, Italian, Portuguese, Danish, Slovak, and Japanese by default, and Cello will help you add additional languages on request.
How do you deal with compliance, legal, and security?
Your privacy and that of your users are our top priority. We offer DPAs with all our plans and are GDPR-compliant with servers based in the EU. We collaborate with a data-protection-as-a-service provider to comply with international regulations for data protection.
What do I need ready before I start?
A product your users log in to, and a decision on what the reward is. That's it. You can change the reward later without touching code.
Is there a minimum commitment?
Monthly plans can be cancelled at any time. Yearly plans come with a 12-month commitment in exchange for a lower rate.
What actually happens in the first week?
You sign up, run the setup wizard, add the snippet, and test in sandbox. Most teams are live inside a week. Docs and the in-product guide walk each step.