Referrals on Autopilot

The SaaS referral platform you can launch in <4 hours

Cello puts a referral program inside your product. Your users and affiliates invite the people they already work with. Priced on results, not a commission on every deal.

Get startedBook a demo

The power of user-led growth

~0h

dev time needed

0%

avg. free-to-paid conversion rate

0%

avg. annual user-to-customer
conversion rate

User Referrals

Give users the most rewarding way to share your product

Make it easy for your biggest fans to share and get rewarded. Directly embedded into your product.

  • Effortless sharing - share links on mobile, email, or social in a few clicks.
  • Instant updates - users see referral progress, so sharing stays top of mind.
  • Recurring rewards - success-based payouts drive repeat

Partner Referrals

Set up a partner referral program for free

Turn your partners into a scalable revenue channel.

  • Partner Portal - partners track activity and collect rewards in one place.
  • Tax and legal compliance - Cello handles payouts and country-specific tax rules.
  • Speaks your language - secure, GDPR-ready, and localized for your users.

Growth Portal

Create and scale your referral program at your fingertips

Set up your referral program and campaigns in no time. Easy to analyze, improve, and scale. Makes proving ROI a breeze.

  • Setup in a snap - use Cello's MCP to add sharing to your product without the hassle.
  • Manage campaigns - experiment with multiple campaign and reward setups.
  • Analyze and improve - track performance live and act on AI recommendations.

Don’t just take our word for it

Hear from our delighted customers about their
experience using Cello.

“Super fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them”

Raphael Allstadt, Co-Founder & CEO

Learn more about tl;dv's success story

"We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."

Linus Hallberg, Senior Product Manager

Learn more about Typeform's success story
Anthony Veed

"Cello boosted our referral program with their integrations, automated payouts, and smart notifications."

Anthony Hanbury-Williams, Growth Lead

Learn more about veed's success story
patrick andrae

"Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!"

All referrals, one platform.

A simple, scalable way to turn referrals into revenue.

You always start here

Start

Get your first referrals

$65/mth

Start for free
Up to $10K referral ARR

Includes

  • Unlimited referrals
  • 1 campaign
  • All integrations & features
  • Slack support

0% currency conversion costs

0% transaction costs

Grow

Test and grow the channel

$200/mth

Start for free
Up to $50K referral ARR

Includes

  • Unlimited referrals
  • Unlimited campagins
  • All integrations & features
  • Priority Slack support
  • Dedicated success manager

0% currency conversion costs

0% transaction costs

Scale

Accelerate referral growth

$750/mth

Billed monthly
Start for free
Up to $100K referral ARR

Includes

  • Unlimited referrals
  • Unlimited campaigns
  • All integrations & features
  • Priority Slack support
  • Dedicated success manager
  • Custom SLAs

0% currency conversion costs

0% transaction costs

Enterprise

Scale at degrading costs

Custom/mth

Billed monthly
Contact Sales
Unlimited referral ARR

Includes

  • Unlimited referrals
  • Unlimited campaigns
  • All integrations & features
  • Priority Slack support
  • Dedicated success manager
  • Custom SLAs

0% currency conversion costs

0% transaction costs

Free

Get started for free

$0/mth

Billed monthly
Start for free

Includes

  • Unlimited referrals
  • Unlimited referral ARR
  • All Partner features
  • All integrations
  • 1 partner campaign
  • 5 transacting partners

0% currency conversion costs

5% transaction costs

Plus

Grow your Partner program

$80/mth

Get started

Includes

  • Unlimited referrals
  • Unlimited referral ARR
  • All Partner features
  • All integrations
  • 3 partner campaigns
  • 25 transacting partners
  • Priority Slack support
  • Dedicated success manager

0% currency conversion costs

3.5% transaction costs

Pro

Scale your Partner channel

$280/mth

Get started

Includes

  • Unlimited referrals
  • Unlimited referral ARR
  • All Partner features
  • All integrations
  • 10 partner campaigns
  • 100 transacting partners
  • Priority Slack support
  • Dedicated success manager
  • Custom SLAs

0% currency conversion costs

3.5% transaction costs

Enterprise

All-in Enterprise plan

Custom/mth

Billed monthly
Contact Sales

Includes

  • Unlimited referrals
  • Unlimited referral ARR
  • All Partner features
  • All integrations
  • Unlimited partner campaigns
  • Unlimited partners
  • Priority Slack support
  • Dedicated success manager
  • Custom SLAs

0% currency conversion costs

2% transaction costs

Frequently asked questions

Everything about Cello, from programs to channels and pricing.

How does your pricing work?

Our pricing is designed to scale with the impact we generate. Each plan unlocks access to our referral platform and tools, and you pay more as your referral volume grows. No unnecessary complexity - just pricing that matches your stage and goals.

Can you talk more about user rewards?

Rewards are designed to be customizable for your individual business needs. We recommend recurring rewards calculated as a % of MRR generated from users they’ve referred. Rewards can be capped by setting a maximum reward limit per referral.rnrnUsers receive payouts directly to their PayPal or Venmo accounts.rnrnReward options such as gift cards, donations, and product rewards (e.g., discounts) are coming soon.

What languages and regions are supported?

We support rewarding users in Australia, Austria, Bahrain, Belgium, Bermuda, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, Croatia, Czechia, Denmark, Dominican Republic, Estonia, Faroe Islands, Finland, France, French Guiana, Georgia, Germany, Gibraltar, Greece, Greenland, Guatemala, Hong Kong SAR, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Malta, Mauritius, Mozambique, Netherlands, Nicaragua, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Senegal, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, Ukraine, United Kingdom, United States, Uruguay, Zambia, Zimbabwe.rnCello’s referral experience supports localization for users. We provide English, German, Spanish, French, Dutch, Italian, Portuguese, Danish, Slovak, and Japanese by default, and Cello will help you add additional languages on request.

How do you deal with compliance, legal, and security?

Your privacy and that of your users are our top priority. We offer DPAs with all our plans and are GDPR-compliant with servers based in the EU. We collaborate with a data-protection-as-a-service provider to comply with international regulations for data protection.

What do I need ready before I start?

A product your users log in to, and a decision on what the reward is. That's it. You can change the reward later without touching code.

Is there a minimum commitment?

Monthly plans can be cancelled at any time. Yearly plans come with a 12-month commitment in exchange for a lower rate.

What actually happens in the first week?

You sign up, run the setup wizard, add the snippet, and test in sandbox. Most teams are live inside a week. Docs and the in-product guide walk each step.