Glossary

What is a Landing Page? (September 2026)

A high-converting landing page is essential for turning visitors into customers. Learn what makes a landing page effective and how to optimize yours. September

What is Growth Hacking? September 2026

Growth hacking is a term that refers to a mindset and a set of strategies that focus on achieving rapid and sustainable business growth. September 2026

Customer Marketplace

Sales-Led vs PLG Referral Program: What’s the Difference?

TL;DR Same widget, same dashboard, same share-a-link flow for everyone. The only thing that changes is the very last step: PLG signs up instantly, sales-led books a demo and flows ...

What Is Build vs Buy for a Referral Program?

TL;DR The itemized bill: who owns each line, forever, building in-house vs. buying Cello. The definition “Build vs buy” is the decision a B2B SaaS team makes when launching a ...

What is Referral Marketing? Types & Tips 2026

Learn how referral marketing works, the main program types, and how to measure ROI for SaaS teams. (August 2026)

What Is Customer Segmentation? July 2026

Customer segmentation is the process of dividing a customer base into smaller, more targeted groups, to gain insights and improve marketing. July 2026

What is Affiliate Marketing? June 2026

Affiliate marketing has become a popular strategy for businesses to generate additional revenue and expand their customer base. June 2026

Referral Program ROI Calculator

Learn how to estimate and prove the ROI of your PLG Referral Program

What Is the Difference Between SaaS and Platforms?

Discover the key distinctions between SaaS and platforms in this insightful article.