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User Referrals

User referrals, embedded where they convert. See more

Partner Referrals

Turn your partners into a scalable revenue channel. See more
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Hera

Hera launched referrals in just two days, now driving over 15% of their ARR growth through user referrals. Learn more

Typeform

Launched a user referral growth channel that achieved the lowest CAC across all acquisition channels. Learn more
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All Resources

Become an expert on user-led growth. Discover guides, blog posts, and recent referral programs powered by Cello. Learn more
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Guide to B2B User Referrals

Guide to B2B Affiliate Referrals

Guide to B2B Influencer Referrals

Referral ROI Calculator

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Growth Is Now a Trust Problem

Want to understand trust-based growth? Read our collaboration with Elena Verna on why trust is now the main lever behind acquisition and retention

How to use incentives to drive velocity of your growth loops

This article is written together with Wes Bush, founder and CEO of ProductLed and one of the world’s leading experts on PLG. He is the bestselling author of Product-Led Growth: ...