Guides Archives

The Ultimate Guide to B2B Influencer Referral Programs

Discover actionable tips & the complete process to launch your own influencer referral program

Nailing GTM for Successful B2B Referral Programs

The GTM playbook for launching a B2B referral program, with lessons from Kevin Indig.

Building a habit – Interplay between product & UX for successful B2B user referral program adoption

How product and UX drive adoption of B2B user referral programs, with Aakash Gupta (ex-VP Product, Apollo).

Complete Guide to your B2B Referral Program

Want to get started with B2B referrals? Check out our complete guide to your B2B referral program

7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth

Learn how to set the right incentives for B2B SaaS user referral programs

Scaling and Maintaining a B2B User Referral Program

How to scale and maintain a B2B user referral program, with Typeform’s Linus Hallberg.

Customer Loyalty Management: A Complete Guide for Growing Businesses

Did you know that 72% of consumers are more likely to spend with brands whose loyalty program they belong to, and 56% spend more because of it? That’s what Deloitte ...

The untapped channel across GTM strategies for B2B SaaS: User Referrals

Why GTM channels are saturating and how to tell if B2B user referrals are the unlock for your SaaS.

Complete Guide to your Affiliate Program for B2B SaaS

Learn how to get started with affiliate referral programs for B2B SaaS. Understand if affiliate referrals are for you & how to set it up and launch it succesfully.

The Growth OS Map: Winning in the Age of Channel Collapse

This is a content collaboration with Sophie Buonassisi from GTMnow Newsletter, one of the leading GTM communities for revenue practitioners. This edition felt like a particularly important one, given the speed at ...