Gen AI
Scale AI growth with referrals
Leading Gen-AI products grow faster with user-driven referrals powered by Cello.
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Trusted by top companies
and their millions of users
Why Gen-AI companies choose Cello
All-In-One Platform
Unified
Whether your growth comes from creators, influencers, affiliates, or partners - Cello unifies all referral channels in one platform built for fast-moving AI companies.
Integrated Experience
In-Product
Cello embeds directly into your AI product across web, mobile, and desktop - making referrals feel like a natural part of the user flow, not an external growth hack.
Outsource Your Work
Automated
Cello automates everything Gen-AI teams don’t want to manage manually: fraud detection, KYC, tax compliance, and global payouts. Scale AI-driven virality without adding operational overhead.
tl;dv experiences strong top-funnel growth with Cello
Germany-based tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to capitalize on the buzz around generative AI by amplifying the voice of users & influencers to add a high-performing growth channel that could multiply its userbase over time.
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Cello made it effortless for us to launch a referral program that drives real revenue
Discover how AI design platform Hera launched a fully automated referral program in just two days — now driving over 15% of their ARR growth through in-product referrals.
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Cello amplifies our existing word-of-mouth, leading to double digit freemium-to-paid rate
Learn how Veed amplifies existing word-of-mouth leading to double digit freemium-to-paid rate.
Read moreDon’t just take our word for it
Hear from our delighted customers about their experience using Cello.
Guides
How to get started with B2B Referral programs?
Interested in growing word-of-mouth but unsure where to start? We collaborated with Kyle Poyer (Growth Unhinged/OpenView) to create the most comprehensive, step-by-step referral program best-practices guide.
Read your guide to B2B referrals