HR & Finance

High-quality customers via referrals

HR and finance platforms rely on Cello to scale referral-driven growth safely and compliantly.

Read our Customer Stories

Trusted by category leaders
and their millions of users

Why HR & Finance companies choose Cello

All-In-One Platform

Unified

Manage employee advocates, partner referrals, accountants, and consultants in a single referral engine.

Integrated Experience

In-Product

Embed referrals directly into onboarding and day-to-day workflows - ideal for tools used across HR teams, finance departments, and internal operations.

Outsource Your Work

Automated

Cello automates payouts, tax compliance, fraud checks, and KYC — essential for regulated categories like HR & finance.

How Cello helped Moss achieve 600% more referral ARR

Learn how Moss migrated their user referral program to Cello and boost referral ARR YoY by 600% through user referrals.

How Cello helped Join achieve a monthly additional revenue growth of 11% via referrals

Learn more about Join's successful referral program. Uncover how they achieved a monthly activation rate of 25% & 11% additional revenue.

Don’t just take our word for it

Hear from our delighted customers about their experience using Cello.

“Super fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them”

Raphael Allstadt, Co-Founder & CEO

Learn more about tl;dv's success story

"We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."

Linus Hallberg, Senior Product Manager

Learn more about Typeform's success story

"Cello boosted our referral program with their integrations, automated payouts, and smart notifications."

Anthony Hanbury-Williams, Growth Lead

Learn more about veed's success story

"Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!"

Patrick Andrae, CEO

Learn more about Smoobu's success story

More customers

Discover success stories
across SaaS

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Guides

How to get started with B2B Referral programs?

Interested in growing word-of-mouth but unsure where to start? We collaborated with Kyle Poyer (Growth Unhinged/OpenView) to create the most comprehensive, step-by-step referral program best-practices guide.

Read your guide to B2B referrals