Vertical SaaS

Unlock predictable growth via referrals

Vertical SaaS companies capture trusted, high-fit leads with Cello’s in-product referral engine.

Read our Customer Stories

Trusted by category leaders
and their millions of users

Why Vertical SaaS companies choose Cello

All-In-One Platform

Unified

Unify user, partner, and reseller referrals in one system - perfect for vertical markets with strong community networks.

Integrated Experience

In-Product

Embed referrals into niche workflows across hospitality, construction, accounting, education, or field services - no heavy engineering required.

Outsource Your Work

Automated

Cello automates payouts, fraud detection, tax/KYC compliance, and global reward operations - ideal for lean vertical SaaS teams.

How Cello helped Shore boost new MRR by 14% through user referrals

Learn how Shore migrated their user referral program to Cello and boost new MRR by 14% through user referrals.

Cello helped plancraft achieve an impressive referral ROI of 5.7

Discover the success of Plancraft's referral program. Explore how they realized a remarkable ROI of 5.7 and achieved an additional 10.6% growth in monthly revenue through referrals.

sevdesk boosts revenue via referrals

sevdesk made the strategic decision to replace its custom-built referral solution with Cello, liberating valuable resources previously allocated to development and maintenance efforts.

Smoobu significantly activates user base via referrals

Smoobu, a pioneer in the B2B SaaS vacation rental management system and acquired by HomeToGo in 2020, initiated Cello's P2P referral program to enhance their existing referral marketing strategy.

Don’t just take our word for it

Hear from our delighted customers about their experience using Cello.

"Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!"

Patrick Andrae, CEO

Learn more about Smoobu's success story

"We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."

Linus Hallberg, Senior Product Manager

Learn more about Typeform's success story

“Super fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them”

Raphael Allstadt, Co-Founder & CEO

Learn more about tl;dv's success story

"Cello boosted our referral program with their integrations, automated payouts, and smart notifications."

Anthony Hanbury-Williams, Growth Lead

Learn more about veed's success story

More customers

Discover success stories
across SaaS

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Guides

How to get started with B2B Referral programs?

Interested in growing word-of-mouth but unsure where to start? We collaborated with Kyle Poyer (Growth Unhinged/OpenView) to create the most comprehensive, step-by-step referral program best-practices guide.

Read your guide to B2B referrals