Competitors

Cello vs. Aklamio

Unlike Aklamio’s extra logins, Cello streamlines user referrals with in-product integration

Start for freeBook a demo
Cello vs Aklamio

Trusted by top companies
and their millions of users

Why SaaS companies
choose Cello

Cello is the easiest way to add a referral program to any SaaS product in hours

Integrated Experience

Seamless

Cello integrates directly into your product experience with just a few lines of code. Your users will love sharing right at their fingertips.

Flexible Rewards

Automated

Customize your reward experience without additional code. Create the ideal product experience and reward program, or try multiple.

Effortless Sharing

Engaging

Highly tuned notifications keep referrals top of mind for users at just the right moments. Make Cello part of your existing touchpoints.

How does Cello stack
up against Aklamio?

Deliver the best user experience for your referral users and partners through our in-product integration, smart notifications, and no extra logins required.

  • User and partner referrals best suited for B2C

  • Basic URL sharing solution

  • Requires additional sign-up for users to see status and collect rewards

  • Implementation takes several weeks

  • Upfront investment required

  • Basic tax support

  • No in-product activation

  • Single language support

  • Multiple rewards (cashback, carbon offsetting, vouchers)

  • Omnichannel tracking to determine a customer’s reward qualification

  • User and partner referrals in one platform for B2B & B2C

  • Customizable and directly embedded referral experience (widget)

  • See status and collect rewards in the widget, no login needed

  • Self-serve implementation in days

  • Start for free

  • Tax guidance for various countries

  • Continous activations through in-product notifications

  • Multiple language support

  • Only monetary rewards

  • Focus on referral journey only

Success Stories

How tl;dv achieved 30.3%
monthly freemium-to-paid CR

Read tldv’s Success Story

Why create more friction for your users?

Cello’s referral solution integrates natively with any SaaS platform. Users can track their referral status and claim rewards without leaving the product. No need to create additional accounts.

In-Product Reward

Can I get started right away?

Cello’s self-serve solution lets you customize the referral widget, set-up campaigns and integrate referrals into your product experience. Moreover, referral ARR from existing affiliate programs will be migrated at no additional cost. You always start Free.

Engage with your users continously.

Cello offers ready-to-use notifications to boost in-product engagement. Notify users about your referral program, highlight it after transactions, and update them on rewards – across email and in-product channels.

In-Product Notifications

Why pay for a channel before testing?

With shared-success pricing, there are only SaaS fees when the program is successful. Test a new growth channel with a complete risk-free approach.

Is this new channel fully compliant?

Cello provides tax and legal compliance through partnerships with international tax advisors. Tax guidelines for referrers and also makes sure that relevant information are reported to local authorities.

Don’t just take
our word for it

Hear from our delighted customers about their experience using Cello.

Cello made it easy to introduce an additional high ROI, scalable source of topline revenue.

Sven Lackinger, CEO

We introduced a new, high LTV/CAC channel with none of the billing headache we had expected to have to deal with.

Veronika Riederle, CEO

Fastest growing software companies are built on strong word-of-mouth. Cello makes this critical growth driver now accessible to all products

Marek Dawidowicz, Director Growth

Customer referrals have always worked great for us. We tried to self-build a referral tool, but it proved too expensive to build and operate. Cello can solve all that out-of-the-box.

Oliver Manojlovic, Business Angel & VP Sales

Super fast and easy it is to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them.

Raphael Allstadt, Co-Founder & CEO