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Media Kit

Company facts

Cello is an AI-powered revenue growth infrastructure with an all-in-one referral platform as the initial wedge. It allows any digital business to embed referrals directly into their product, transforming them from a tactic into a scalable, predictable revenue channel that compounds over time. We are reinventing how companies acquire, retain, and expand customers by inspiring and rewarding users for sharing products they love.

How does Cello compare to competitors?

  • Seamlessly Integrated: Blends naturally with SaaS tools for effortless sharing.
  • Personal Rewards: Offers user and affiliate personal monetary rewards for sharing.
  • Continuous Engagement: Keeps referrals active with notifications.
  • Automated Setup: Easy to set up and fully automated, freeing customers to grow their program.
  • AI-Based Improvements: Enhances referral programs with Cello insights and recommendations.
  • Full Compliance: Covers tax and legal reporting for personal rewards.
  • Success-Based: Cello can be tested in hours and customers only pay for success!

Category leaders across AI, SaaS, and platforms such as Miro, VEED, Typeform, Pitch, Descript, Visma Group, Plancraft, and tl;dv rely on Cello to put growth in the hands of their users. Backed by leading operators and venture capitalists, including HV Capital, byFounders, Notion Capital Partners, and Tiny VC, Cello is on a mission to help B2B product growth by making word-of-mouth rewarding.

Press

Pre-Seed Funding

Seed Funding

Assets

Investors

VCs and Angel Investors
VCs Angel Investors
byFounders (Lead) Felix Jahn (CEO, McMakler)
HV Capital Marek Dawidowicz (Director Growth, YouTube)
Tiny VC Oliver Manojlovic (VP Sales, Personio)
Possible Ventures Sven Lackinger (CEO, Sastrify)
Notion Capital Partners Veronika Riederle (CEO, Demodesk)
Angel Invest Sebastian Schaal (CEO, Luminovo)
First Momentum Ventures

Investor Testimonials

Customer Stories