Media Kit

Company facts

Cello is the only all-in one referral platform for user and affiliate referrals that helps businesses harness their most passionate users to drive word-of-mouth growth at scale. It allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market by inspiring and rewarding users for sharing products they love.

How does Cello compare to competitors?

• Seamlessly Integrated: Blends naturally with SaaS tools for effortless sharing.
• Personal Rewards: Offers user and affiliate personal monetary rewards for sharing.
• Continuous Engagement: Keeps referrals active with notifications.
• Automated Setup: Easy to set up and fully automated, freeing customers to grow their program.
• AI-Based Improvements: Enhances referral programs with Cello insights and recommendations.
• Full Compliance: Covers tax and legal reporting for personal rewards.
• Success-Based: Cello can be tested in hours and customers only pay for success!

Category leaders, including Typeform, Join, Moss, sevDesk, and tl;dv rely on Cello to put growth in the hands of their users. Backed by leading operators and venture capitalists, including HV Capital, byFounders, Notion Capital Partners, and Tiny VC, Cello is on a mission to help B2B product growth by making word-of-mouth rewarding.

Press

Pre-Seed Funding

• Cello scores €2.3 million to build word-of-mouth customer acquisition

Seed Funding

• Munich-based SaaS referrals platform Cello has raised €3.1 million

Assets

• Logo
• Product shots
• Founders & team

Investors

Investor Testimonials

“The fastest growing companies already rely on self-engineered growth loops to amplify word-of-mouth. Cello’s approach revolutionises the opportunities available to SaaS companies, by enabling them to unleash the real potential of the channel. It’s a product that couldn’t be better timed with the current market trends” — Eric Lagier, Partner at byFounders

“The progress that Cello has made is terrific, especially as building a business in the rapidly growing SaaS market is hard, especially given the current global market conditions. The Cello team has a clear understanding of their market, and a well-defined vision of what they want to achieve. We look forward to working with the team” — Simon Leicht, Partner at Possible Ventures

“Word of mouth is the most coveted source of growth for early stage startups. We see self-engineered tools for amplifying word-of-mouth are often out of reach for companies who are laser-focused on building a great product. Cello enables this by making SaaS referral programs simple to set up and track” — Philipp Möhring, Partner at Tiny VC

Customers