All referrals, one platform.
A simple, scalable way to turn referrals into revenue.
Grow
Test and grow the channel
$200/mth
Includes
- Unlimited referrals
- All integrations
- All features
- Priority Slack support
- Dedicated success manager
0% currency conversion costs
0% payment transaction costs
Scale
Accelerate your referral growth
$750/mth
Includes
- Unlimited referrals
- All integrations
- All features
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
0% payment transaction costs
Enterprise
Enterprise scale at degrading costs
Custom/mth
Includes
- Unlimited referrals
- All integrations
- All features
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
0% payment transaction costs
Free
Get started for free
$0/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Up to 1 partner campaign
- Up to 10 partners
For teams using our User Referrals product.
Plus
Grow your Partner program
$200/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Up to 3 partner campaigns
- Up to 50 partners
- Priority Slack support
- Dedicated success manager
Pro
Scale your Partner channel
$400/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Up to 10 partner campaigns
- Up to 250 partners
- Priority Slack support
- Dedicated success manager
- Custom SLAs
Enterprise
All-in Enterprise plan
$1000/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Unlimited partner campaigns
- Unlimited partners
- Priority Slack support
- Dedicated success manager
- Custom SLAs
Why SaaS companies
choose Cello
Everything about Cello, from programs to channels and pricing.
In-Product
Experience
Seamless integration that feels like part of your own product, and makes referrals accessible & discoverable to your users
- Cello component SDK on web & mobile for seamless integration
- Personal link generation without separate sign-up
- In-brand customizations to make Cello your own
- Custom menu launcher inside any menu or user experience
- Floating action button for more discoverable referrals
- Behavioral triggers encourage sharing at ‘aha-moments’
- Personalized offer banners for new users to increase signup conversion
- Localization support for 6 languages and growing
Simple
frictionless
referrals
Multiple sharing options and auto-generated landing pages make it easy for your users to share in any channel and get updated on progress.
- All-in-one referral component to share, get rewarded and see updates in one place
- Personal attributable referral links auto-created for each user
- Share to any social channel: Linkedin, Email, Twitter / X
- Informative pre-filled sharing links that are on brand
- Automated, flexible engagement sequences across touchpoints: in-product and email
- Instant updates on reward progress to increase user engagement
- Reward selection for successful referrals: Paypal or Venmo
Integrates with
existing tools
Integration with your existing tools. Full automation of rewards attribution and usage analytics: CRM, CDPs, payments
- Automated rewards with integration to Stripe & Chargebee
- Generic API for flexible integration to any payment gateway or internal system
- Attribution of CRM events from Hubspot or Salesforce
- Enrich internal analytics tool e.g. Segment, Mixpanel
- Automated data export to any internal system through S3
- Native mobile integration for Android, iOS, and React Native
Management and
performance tools
Powerful data rich tools to optimize and scale word of-mouth in your product
- Portal with access to all analytics and management tools in one place
- Detailed user analytics to monitor end-to-end program performance and referrer engagement
- Easy setup and management of your referral experience
- Manage multiple campaigns and recurring reward settings
- AI-based recommendations to optimize your program based on benchmarks
Flexible
automated
rewards
Fully automated attribution and success-based payouts that encourage sharing through recurring rewards
- Fully automated attribution and reward calculation
- Recurring rewards to encourage continued sharing
- Automated rewards through Paypal or Venmo
- Referrer payment details collected and managed by Cello
- Automated tax and compliance across geographies, including issuing of credit notes
- 5% payout fee (*Partner Referrals only)
Security &
Compliance
Scalable, reliable and compliant platform you can trust
- GDPR compliant with cloud services residing in the EU
- Multi-tenant architecture to ensure data separation
- High availability with premium SLAs
- Automatic health checks and autoscaling
- Privacy first architecture - you control what data is shared
- End-user rewards managed by Cello, including tax and compliance
- Automatic fraud detection
Frequently asked questions
Everything about Cello, from programs to channels and pricing.
Which products are eligible for Cello?
Cello works with software products that offer a logged-in web or mobile experience. Your users must be able to authenticate, as our referral technology requires an in-app environment to function.
What if my product is not eligible at this point in time?
Cello requires a logged-in web or mobile app experience, as our technology needs an authenticated environment. If your product doesn’t support this yet, we’re unfortunately not able to onboard you at this time. If you introduce a logged-in experience in the future, we’d be happy to explore Cello with you again.
How do you define referral ARR and how is it calculated?
Referral ARR (Annual Recurring Revenue) is an annualized revenue success metric for a referral program. To calculate the Referral ARR, Cello examines the realized, effective recurring revenue that came in via Cello each month and annualizes it. For monthly subscriptions: Cello takes the monthly recurring revenue (MRR) and multiplies it by 12 to project the annual value. For yearly subscriptions: Cello takes the annual subscription value directly as the ARR contribution for that period.
If paying customers acquired through Cello that pay less or fully churn, will this reduce the referral ARR?
Referral ARR takes all account-based revenue changes into account. If a customer of your product that was acquired via Cello referrals expands or downgrades the monthly subscription with you, this will change the Revenue ARR accordingly. Churned customers will be completely taken out from the monthly Referral ARR calculation.
Is there a minimum commitment period for each plan?
Monthly plans can be canceled at any time. Yearly plans come with a 12-month commitment.
Are there any hidden fees not included in the pricing—such as setup costs, currency conversion or payment transaction fees?
There are no setup or currency conversion fees. A 5% payment transaction fee applies only to the Partner Referral product.
What does the billing cycle look like?
Cello will be billing and charging your credit card up to twice a month in order to ensure timely reward payouts.