All referrals, one platform.
A simple, scalable way to turn referrals into revenue.
Grow
Test and grow the channel
$200/mth
Includes
- Unlimited referrals
- All integrations
- All features
- Priority Slack support
- Dedicated success manager
0% currency conversion costs
0% payment transaction costs
Scale
Accelerate your referral growth
$750/mth
Includes
- Unlimited referrals
- All integrations
- All features
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
0% payment transaction costs
Enterprise
Enterprise scale at degrading costs
Custom/mth
Includes
- Unlimited referrals
- All integrations
- All features
- Priority Slack support
- Dedicated success manager
- Custom SLAs
0% currency conversion costs
0% payment transaction costs
Free
Get started for free
$0/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Up to 1 partner campaign
- Up to 10 partners
Plus
Grow your Partner program
$200/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Up to 3 partner campaigns
- Up to 50 partners
- Priority Slack support
- Dedicated success manager
Pro
Scale your Partner channel
$400/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Up to 10 partner campaigns
- Up to 250 partners
- Priority Slack support
- Dedicated success manager
- Custom SLAs
Enterprise
All-in Enterprise plan
$1000/mth
Includes
- Unlimited referrals
- Unlimited referral ARR
- All Partner features
- All integrations
- Unlimited partner campaigns
- Unlimited partners
- Priority Slack support
- Dedicated success manager
- Custom SLAs
Compare plans
| Features | Grow | Scale | Enterprise |
|---|
|
Referral ARR
Success-based pricing. Learn more.
|
Up to $50k | Up to $100k | Unlimited |
|---|---|---|---|
|
Referrals
Unlimited referrals for all your campaigns.
|
Unlimited | Unlimited | Unlimited |
|
Personal referral links
No separate sign-up needed.
|
|||
|---|---|---|---|
|
Cello Web SDK
Seamless integration that feels like part of your own product, and makes referrals accessible & discoverable to your users on web.
Learn more. |
|||
|
Cello Mobile SDK
Seamless integration that feels like part of your own product, and makes referrals accessible & discoverable to your users on mobile (iOS, Android, Flutter, React Native).
Learn more. |
|||
|
Custom in-product launcher
Implement and launch your referral program within your menu. Learn more.
|
|||
|
Floating referral CTA
Implement and launch your referral program as a floating action button. Learn more.
|
|||
|
Contextual sharing
Contextual sharing encourage sharing at ‘aha-moments’. Learn more.
|
|||
|
Custom branding
Adjust the referral component to your branding. Learn more.
|
|||
|
Custom banners
Personalized offer banners for new users to increase signup conversion. Learn more.
|
|||
|
Supported languages & regions
You can customize the default text in 10 different languages. Cello will help with additional languages. Learn more.
|
>10 languages | >10 languages | >10 languages |
|
Email sharing
Simple sharing of the referral link via email. Learn more.
|
|||
|---|---|---|---|
|
Social Sharing
Simple sharing via LinkedIn, X. Learn more.
|
|||
|
Mobile sharing via QR code
Simple sharing on mobile. Learn more.
|
|||
|
Share via unique referral link
Personal attributable referral links auto-created for each user.
|
|||
|
Branded referral landing pages
A dedicated page that the referee lands on when clicking on the invite link has shown to have up to x2 higher conversion rate if done right. Learn more.
|
|||
|
Activation sequences
Automated, flexible engagement sequences across touchpoints: in-product and email. Learn more.
|
|||
|
Auto attribution
Cello detects and recovers missed attributions to avoid gaps in attribution data. Learn more.
|
|
Real-time referral performance analytics
Track your referral program’s performance in our portal.
|
|||
|---|---|---|---|
|
Campaign & reward management
Cello makes it easy to automatically notify and reward your users for making successful referrals. This is done by creating campaigns with specific payout rules. Learn more.
|
|||
|
Multi campaign set-up
You can set up multiple campaigns with different reward amounts.
|
|||
|
AI-based program recommendations
Cello analyzes your performance and provides tailor made referral program recommendation to boost your program’s performance.
|
|||
|
Advanced reportings & exports
Export reportings on your program’s performance.
|
|
Cello API
Use Cello API to validate referral codes, retrieve active referral links and send referral events for signups and purchase. Learn more.
|
|||
|---|---|---|---|
|
Hubspot
Integrate Cello with Hubspot forms to track referral conversions. Learn more.
|
|||
|
Salesforce
Integrate Cello with Salesforce to track referral conversions. Learn more.
|
|||
|
Stripe Webhook
Send signup and purchase events to Cello using Stripe Webhook. Learn more.
|
|||
|
Chargebee Webhook
Send signup and purchase events to Cello using Chargebee Webhook. Learn more.
|
|||
|
Mobile SDK (iOS, Android, React Native, Flutter)
Integrate Cello with mobile. Learn more.
|
|||
| Custom Integrations | |||
|
Analytic enrichment
Enrich internal analytics tool e.g. Segment, Mixpanel
|
|
Automated reward calculation
Cello automatically calculates your reward based on your campaign setup.
|
|||
|---|---|---|---|
|
Flexible reward logic
Setup different reward campaigns.
|
|||
|
Recurring rewards
Cello supports recurring rewarding schemes.
|
|||
|
Multi-currency payouts
Rewards are available in all currencies that Paypal supports. Learn more.
|
|||
|
Tax & compliance handling
Automated tax and compliance across geographies, including issuing of credit notes. Learn more.
|
|||
|
Automated reward payouts (PayPal & Venmo)
Referrers can chose PayPal and Venmo as payout options. Learn more.
|
|||
| Currency conversion costs | 0% | 0% | 0% |
| Advertising fee | 0% | 0% | 0% |
| GDPR | |||
|---|---|---|---|
| CCPA | |||
|
SOC2
Coming soon.
|
Coming soon | Coming soon | Coming soon |
|
Automated fraud detection
Cello automatically detects self-referral fraud.
|
|||
| Multi-tenant architecture |
| Priority Slack support | |||
|---|---|---|---|
| Dedicated success manager | |||
| Custom SLAs |
| Features | Free | Plus | Pro | Enterprise |
|---|
| Referral ARR | Unlimited | Unlimited | Unlimited | Unlimited |
|---|---|---|---|---|
| Referrals | Unlimited | Unlimited | Unlimited | Unlimited |
| Partner Campaigns | 1 | 3 | 10 | Unlimited |
| Partners | 10 | 50 | 250 | Unlimited |
|
Personal referral links
No separate sign-up needed.
|
||||
|---|---|---|---|---|
|
Supported languages & regions
You can customize the default text in 10 different languages. Cello will help with additional languages. Learn more.
|
>10 languages | >10 languages | >10 languages | >10 languages |
|
Real-time analytics
Cello provides partners with detailed analytics for tracking program performance on their referrals. Learn more.
|
||||
|
Partner media kit
The Partner Resources section is a dedicated space for creating and managing guides and content that can be shared with your partners. Learn more.
|
|
Email sharing
Simple sharing of the referral link via email. Learn more.
|
||||
|---|---|---|---|---|
|
Social sharing
Simple sharing via LinkedIn, X. Learn more.
|
||||
|
Mobile sharing via QR code
Simple sharing on mobile. Learn more.
|
||||
|
Sharing via unique partner referral link
Personal attributable referral links auto-created for each user.
|
||||
|
Auto attribution
Cello detects and recovers missed attributions to avoid gaps in attribution data. Learn more.
|
|
Real-time referral performance analytics
Track your partner referral program’s performance in our portal.
|
||||
|---|---|---|---|---|
|
Partner & reward management
Cello makes it easy to automatically notify and reward your partners for making successful referrals. This is done by creating campaigns with specific payout rules. Learn more.
|
||||
|
Advanced reportings & exports
Export reportings on your program’s performance.
|
|
Cello API
Use Cello API to validate referral codes, retrieve active referral links and send referral events for signups and purchase. Learn more.
|
||||
|---|---|---|---|---|
|
Hubspot
Integrate Cello with Hubspot forms to track referral conversions. Learn more.
|
||||
|
Salesforce
Integrate Cello with Salesforce to track referral conversions. Learn more.
|
||||
|
Stripe Webhook
Send signup and purchase events to Cello using Stripe Webhook. Learn more.
|
||||
|
Chargebee Webhook
Send signup and purchase events to Cello using Chargebee Webhook. Learn more.
|
||||
|
Mobile SDK (iOS, Android, React Native, Flutter)
Integrate Cello with mobile. Learn more.
|
||||
|
Analytics enrichment
Enrich internal analytics tool e.g. Segment, Mixpanel
|
||||
| Custom Integrations |
|
Automated reward calculation
Cello automatically calculates your reward based on your campaign setup.
|
||||
|---|---|---|---|---|
|
Flexible reward logic
Setup different reward campaigns.
|
||||
|
Recurring rewards
Cello supports recurring rewarding schemes.
|
||||
|
Multi-currency payouts
Rewards are available in all currencies that Paypal supports. Learn more.
|
||||
|
Tax & compliance handling
Automated tax and compliance across geographies, including issuing of credit notes. Learn more.
|
||||
|
Automated reward payouts (PayPal & Venmo)
Referrers can chose PayPal and Venmo as payout options. Learn more.
|
||||
| Currency conversion costs | 0% | 0% | 0% | 0% |
| Advertising fee | 5% | 5% | 5% | 5% |
| GDPR | ||||
|---|---|---|---|---|
| CCPA | ||||
|
SOC2
Coming soon
|
Coming soon | Coming soon | Coming soon | Coming soon |
|
Automated fraud detection
Cello automatically detects self-referral fraud.
|
||||
| Multi-tenant architecture |
| Priority Slack support | ||||
|---|---|---|---|---|
| Dedicated success manager | ||||
| Custom SLAs |
Frequently asked questions
Everything about Cello, from programs to channels and pricing.
Which products are eligible for Cello?
Cello works with software products that offer a logged-in web or mobile experience. Your users must be able to authenticate, as our referral technology requires an in-app environment to function.
What if my product is not eligible at this point in time?
Cello requires a logged-in web or mobile app experience, as our technology needs an authenticated environment. If your product doesn’t support this yet, we’re unfortunately not able to onboard you at this time. If you introduce a logged-in experience in the future, we’d be happy to explore Cello with you again.
How do you define referral ARR and how is it calculated?
Referral ARR (Annual Recurring Revenue) is an annualized revenue success metric for a referral program. To calculate the Referral ARR, Cello examines the realized, effective recurring revenue that came in via Cello each month and annualizes it. For monthly subscriptions: Cello takes the monthly recurring revenue (MRR) and multiplies it by 12 to project the annual value. For yearly subscriptions: Cello takes the annual subscription value directly as the ARR contribution for that period.
If paying customers acquired through Cello that pay less or fully churn, will this reduce the referral ARR?
Referral ARR takes all account-based revenue changes into account. If a customer of your product that was acquired via Cello referrals expands or downgrades the monthly subscription with you, this will change the Revenue ARR accordingly. Churned customers will be completely taken out from the monthly Referral ARR calculation.
Is there a minimum commitment period for each plan?
Monthly plans can be canceled at any time. Yearly plans come with a 12-month commitment.
Are there any hidden fees not included in the pricing—such as setup costs, currency conversion or payment transaction fees?
There are no setup or currency conversion fees. A 5% payment transaction fee applies only to the Partner Referral product.
What does the billing cycle look like?
Cello will be billing and charging your credit card up to twice a month in order to ensure timely reward payouts.