Guide
Complete Guide to your B2B Referral Program
Learn in this step-by-step guide if a B2B referral program is for you, how to get started and how to successfully scale it.
Read guide to B2B referrals
Resources
Complete Guide to your Affiliate Program for B2B SaaS
Learn how to get started with affiliate referral programs for B2B SaaS. Understand if affiliate …
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Complete Guide to your B2B Referral Program
Want to get started with B2B referrals? Check out our complete guide to your B2B referral …
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How to use incentives to drive velocity of your growth loops
This article is written together with Wes Bush, founder and CEO of ProductLed and one of the world’s leading experts on PLG. He is the bestselling author of Product-Led Growth: How to Build a Product That Sells Itself and the upcoming Product-Led: The Modern Way to Build a SaaS Business, coming up in 2024. In […]
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PLG SaaS Referral ROI Calculator
Learn how to estimate and prove the ROI of your PLG Referral Program
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B2B Referral Program KPIs (2023)
Dive into the world of B2B referral program KPIs & benchmarks. Explore successful program …
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B2B Referral Program Examples
Uncover B2B referral program examples and learn from best practices how other companies utilize …
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4 Categories of Referral Programs for B2B SaaS
Learn how to get started with referral programs for B2B SaaS. Understand what type of referral …
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Complete Guide to Sales Growth Loops
Discover the power of sales growth loops and how they drive business success.
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Complete Guide to Ad Growth Loops
Discover how ad growth loops can propel your marketing efforts to new heights.
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Referral Fees: A Comprehensive Guide
Learn how to boost your sales with powerful referral fee strategies. Discover proven tactics to incentivize referrals and drive more revenue for your business.
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The Ultimate Guide to Referral Tracking
Discover everything you need to know about referral tracking with our ultimate guide! Learn how …
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Unlock the Potential of Referral Email Templates
Discover the power of referral email templates in rapidly acquiring valuable referrals.
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What are Customer Acquisition Costs (CACs)?
Learn all about customer acquisition costs (CACs) in this comprehensive article.
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What are Growth Loops?
Learn all about growth loops and how they can help your business thrive.
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What are Incentivized Viral Loops?
Discover how to harness the potential of incentivized viral loops to supercharge your marketing strategy in this insightful article.
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What are KPIs?
Learn all about Key Performance Indicators (KPIs) and their significance in measuring business …
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What are Organic Viral Loops?
Uncover the secrets behind the remarkable success of organic viral loops in this insightful article.
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What are Referral Codes?
Discover the ins and outs of referral codes in our comprehensive guide.
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What are SaaS Margins?
Uncover the secrets of SaaS margins with our comprehensive guide! From understanding the …
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What is a Churn Rate?
Discover the ins and outs of churn rate and its significance in business.
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What is a CLV (Customer Lifetime Value)?
Discover the key to long-term success in business with this insightful article on CLV (Customer …
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What is a Conversion Rate?
Unlock the secrets behind conversion rates with our comprehensive guide.
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What is a Go-To-Market Strategy?
Learn all about go-to-market strategies and how these can help your business thrive.
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What is a Landing Page?
Uncover the secrets of growth marketing and learn how to optimize your landing page for maximum …
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What is a purchase rate?
Discover the ins and outs of purchase rates in this comprehensive article.
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What is a LTV:CAC Ratio?
Learn all about the LTV:CAC ratio and how it can help you evaluate the effectiveness of your …
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What is a referral link?
Discover the power of referral links and how they can help you amplify your online presence and …
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What is a sign-up rate?
Discover the ins and outs of sign-up rates and their impact on your business.
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What is a Viral Loop?
Uncover the power of the viral loop and how it can supercharge your business growth.
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What is A/B Testing?
Discover the power of A/B testing and learn how this essential tool can help you optimize your …
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What is Advocacy Marketing?
Discover the power of advocacy marketing and how it can amplify your brand’s reach.
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What is Affiliate Marketing?
Discover the ins and outs of affiliate marketing in this comprehensive article.
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What is an Acquisition Funnel?
Discover the key to unlocking exponential growth through the acquisition funnel.
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What is an Activation Rate?
Learn everything you need to know about activation rates in this comprehensive article.
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What Is Customer Segmentation?
Discover the power of customer segmentation with our comprehensive guide.
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What is Attribution Modeling?
Learn all about the power of attribution modeling and how it can help your business thrive.
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What Is Demand Generation?
Discover the ins and outs of demand generation with our comprehensive guide.
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What is Growth Hacking?
Discover the secrets behind the buzzword “growth hacking” with this comprehensive article.
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What is Influencer Marketing?
Discover the power of influencer marketing and how it can elevate your brand’s visibility and …
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What is Growth Marketing?
Learn all about the power of growth marketing and how it can help your business thrive.
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Customer Stories
Smoobu significantly activates user base via referrals
Smoobu, a pioneer in the B2B SaaS vacation rental management system and acquired by HomeToGo in …
sevDesk boosts revenue via referrals
sevDesk made the strategic decision to replace its custom-built referral solution with Cello, …
tl;dv experiences strong top-funnel growth with Cello
Germany-based tl;dv is one of the fastest-growing AI-powered meeting recorders. They wanted to …
More resources
Explore referral programs hosted on Cello
Explore referral programs hosted on Cello and learn from best-practices of Cello’s customers.
The Ultimate Guide to Referral Tracking
Discover everything you need to know about referral tracking with our ultimate guide! Learn how …