The percentage of users who complete a specific onboarding process or take a key action within a product or service. A high activation rate is essential for user retention and long-term engagement.
A method of comparing two versions (A and B) of a webpage or marketing campaign to determine which performs better. This helps optimize elements for higher conversion rates.
Encouraging existing customers to promote your product or service. This often involves creating brand ambassadors who share positive experiences with their network.
Affiliate marketing is a performance-based approach where businesses reward individuals or entities for each customer they bring, leveraging partnerships to enhance online sales and visibility.
Attribution modeling refers to the process of determining how credit is assigned to different marketing channels and touchpoints in the customer journey.
The percentage of customers who stop using a product or service within a given time frame. Managing churn is crucial for sustainable growth.
The percentage of website visitors or users who take a desired action, such as making a purchase or signing up for a newsletter.
The cost associated with acquiring a new customer. Calculated by dividing the total marketing expenses by the number of new customers acquired.
Customer Lifetime Value (CLV or LTV):
The predicted net profit a company expects to earn from a customer throughout their entire relationship. High CLV is essential for long-term success.
The Engagement Rate is a key indicator within Growth Marketing, assessing the extent of interaction that content, products, or services garner from their target audience.
The free to paid conversion rate quantifies the proportion of users evolving from accessing a product or service at no cost to purchasing it.
Collaborating with influencers who have a significant online following to promote a product or service. This leverages the influencer's credibility and audience.
A data-driven approach to marketing that focuses on rapid experimentation and optimization to achieve sustainable growth, often through unconventional methods.
Quantifiable metrics used to evaluate the success of a marketing campaign or business strategy. Examples include conversion rates, customer retention, and revenue growth.
The lead conversion rate refers to the percentage of leads that successfully convert into paying customers.
Lead generation is a critical component of growth marketing, a strategy aimed at driving sustainable business development by acquiring new customers, retaining existing ones, and increasing revenue.
The ratio of Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC). It helps assess the efficiency and sustainability of customer acquisition strategies. A ratio higher than 1 indicates a positive return on investment.
Marketing Automation involves leveraging software and technology to simplify repetitive marketing activities, optimize marketing processes, and evaluate the success of marketing initiatives.
The total revenue a company expects to receive from its subscription-based customers on a monthly basis. MRR is a key metric for businesses with recurring revenue models.
The average revenue generated per customer account on a monthly basis. Calculated by dividing total monthly revenue by the number of active customer accounts.
A metric that measures customer satisfaction and loyalty by asking customers how likely they are to recommend a product or service to others.
The net increase in annual recurring revenue after accounting for customer churn, downgrades, and upgrades. It reflects the overall growth or decline in subscription-based business models.
PPC, or pay-per-click, is a digital marketing tactic enabling businesses to pay for their website's placement in the 'sponsored' section of search engine results.
The percentage of visitors or users who make a purchase. Analyzing the purchase rate provides insights into the effectiveness of marketing efforts and the overall appeal of products or services.
A unique URL assigned to a customer or advocate to track referrals. This link is used to attribute new customers to the referring individual.
Revenue retention rate refers to the percentage of revenue that a business successfully retains from existing customers over a specific period.
The percentage of website visitors or users who sign up for a service or create an account. Monitoring this metric helps optimize the user journey and identify potential friction points.
The influence that the actions and opinions of others have on an individual's decision-making. Testimonials, reviews, and user-generated content are forms of social proof.
Viral loops are marketing strategies designed to exponentially increase product or content visibility and user acquisition through a process where existing users refer others, creating a self-sustaining cycle of growth and promotion.
A strategy that relies on existing social networks to spread information rapidly. Viral marketing often involves creating shareable content that resonates with a wide audience.
Promoting a product or service through customer recommendations and referrals. Positive word-of-mouth is a powerful driver of growth.
Learn all about the power of referral marketing and how it can help your business thrive.
Learn all about the power of growth marketing and how it can help your business thrive.
Unlock the secrets of Pay-Per-Click advertising with our comprehensive guide to Growth ...